Digital sales will surpass 10% of total retail for the first time

New York, NY (September 27, 2016) — Retailers in the US should not only be stocking store shelves and adding employees to their brick-and-mortar locations this holiday season. They also need to make sure their supply and fulfillment centers will be able to keep up with strong online demand in November and December. That’s because US ecommerce sales will jump 17.2% this holiday season, according to eMarketer’s holiday sales preview forecast (eMarketer PRO customers only).

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Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

By next year, 75% of all programmatic display ads will be mobile

New York, NY (September 26, 2016) — Programmatic ad spending in the US is exceeding projections, and will continue to grow at double-digit rates for the next several years. This year, programmatic display ad spending will reach $25.23 billion, according to eMarketer’s latest forecast, several billion more than previously projected. Programmatic this year will represent 73.0% of all display ad spending in the US.

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Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Internet penetration is nearly twice as high in the Middle East and North Africa vs. sub-Saharan Africa

London, UK (September 20, 2016) — The internet audience in the Middle East and Africa will reach 301.6 million in 2016, representing just 20.7% of the region’s population, according to eMarketer’s latest forecast of internet users around the world. This means the Middle East and Africa has the lowest level of internet reach in the world, well behind the global penetration rate of 44.6%.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Baidu drops to second place

London, UK (September 20, 2016) — In its latest forecast of ad spending around the world, eMarketer has made upward revisions to both its total and digital ad spend forecast for Asia-Pacific, thanks to recent reports showing strong digital advertising activity in China. This year, China will be home to more than a fifth of all digital ad spending worldwide, amounting to $41.66 billion.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

App time swells to 86% of smartphone time

New York, NY (September 20, 2016) — When it comes to the amount of time Americans have their heads buried in their smartphones, increasingly they’re using apps rather than surfing the mobile web.  According to its latest time spent forecast, Americans are spending even more time in mobile apps than previously thought – driven by consumption of news and video, as well as use of productivity apps, social media, and mobile messaging platforms.

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Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

On mobile, programmatic’s share is even higher

London, UK (September 14, 2016) — eMarketer predicts that programmatic digital display ad spending in France will grow by more than 30% this year to reach €555.65 million ($616.46 million), accounting for almost two-thirds of all display advertising. According to eMarketer’s first-ever forecast of the French programmatic market, further double-digit growth over the next couple years will push spending to €751.5 million ($833.75 million) by the end of 2018.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Programmatic direct reaches parity with real-time bidding this year

London, UK (September 14, 2016) — The UK will remain a market leader in programmatic digital display ad spending, and this year eMarketer expects advertisers to spend £2.67 billion ($4.08 billion) on programmatic trading, up 44% from last year. And further growth is anticipated: This year, programmatically traded ads will account for 70% of all UK digital display ad spending, and by the end of 2017 it will be more than three-quarters.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Will capture 2% of social network ad dollars in US

New York, NY (September 6, 2016) — It’s no secret advertisers are flocking to digital at the expense of traditional formats. But the latest data shows the shift accelerating faster than expected in the US. According to eMarketer’s latest ad spending forecast, digital will overtake TV ad spending this year for the first time. eMarketer had forecast in March that the shift would not happen until next year.

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Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Half of mobile display spending is already transacted programmatically

London, UK (September 13, 2016) — eMarketer predicts that the programmatic digital display market in Germany will grow by more than 24% this year to reach €798 million, accounting for 41% of all digital display advertising.

Compared to the UK and France, programmatic advertising in Germany was slow to take off but is now gaining momentum. According to eMarketer’s first-ever forecast of the German programmatic market, it will reach a tipping point next year when more than half (54%) of all digital display ad spending in Germany will be transacted programmatically. By the end of 2018 the programmatic digital display ad market will be worth nearly €1.4 billion.

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For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Will capture 2% of social network ad dollars in US

New York, NY (September 6, 2016) — After weathering criticism of its initial ad offerings, Snapchat is poised for explosive growth in ad revenues in the coming years, according to eMarketer’s first forecast of ad revenues for the social platform. Worldwide, it will generate $366.69 million in ad revenues this year, with that figure jumping to $935.46 million in 2017.

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For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com