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Archive for June, 2016

Programmatic TV Ad Spending to More Than Double This Year

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By 2018, programmatic will account for 6% of TV ad spending

New York, NY (June 28, 2016) — Programmatic spending on TV ads is poised to experience explosive growth over the next several years, according to eMarketer’s first forecast on the topic. This year, programmatic TV spending will climb 127.8% to $710 million. And that will come after spending triples this year.

Click here for full release.

For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on June 28, 2016.    

Smartphone Shopping Driving UK Retail eCommerce Sales

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London, UK (June 27, 2016) — UK retail ecommerce sales are set to exceed £67 billion in 2016, fueled by some impressive growth in smartphone-based buying, according to eMarketer’s latest forecast. The UK is a world leader in terms of retail ecommerce’s share of total retail sales, and by 2020 digital retail sales will represent a 22.6% share.

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For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on June 28, 2016.    

US Addressable TV Ad Spending to Double … Again

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Just 1.3% of TV ad spending this year will go toward addressable placements

 New York, NY (June 22, 2016) — US spending on addressable TV ads doubled in 2015 and is set to double again this year, eMarketer projects in its first estimates of spending on targeted TV ads delivered on a home-by-home basis via cable and satellite.

Click here for full release.

For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on June 22, 2016.    

US Ad Blocking to Jump by Double Digits This Year

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More than 25% of internet users will block ads this year

New York, NY (June 21, 2016) —

Ad blocking in the US will continue to cause headwinds for online advertisers, as the phenomenon is expected to grow by double digits this year and next. In 2016, 69.8 million Americans will use an ad blocker, a jump of 34.4% over last year. Next year, that figure will grow another 24.0% to 86.6 million people.

Click here for full release.

For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on June 21, 2016.    

China Embraces Cross-Border Ecommerce

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By 2020, more than a quarter of the population will shop digitally for foreign products

London, UK (June 13, 2016) — Cross-border ecommerce is growing in popularity in China. In 2016, more than 15% of the population will make purchases from abroad worth $85.76 billion, according to eMarketer’s first-ever estimates of the consumer trend.

While cross-border ecommerce is not a new trend in China, it is spreading to a much wider population base. By 2020, a quarter of the population, amounting to more than half of all digital buyers, will be shopping either directly on foreign-based sites or through third parties.

Click here for full release.

For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on June 20, 2016.    

eMarketer to be acquired by Axel Springer

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We are delighted to announce that eMarketer has entered into a definitive agreement to be acquired by Axel Springer, one of the world’s largest digital publishers.

“Given eMarketer’s mission to help marketers navigate the digital revolution that’s taking place in marketing, media and commerce, we are thrilled about the opportunity to team up with Axel Springer to supercharge our growth and continue to enhance our product offering for clients on a larger, global scale,” said Geoff Ramsey, eMarketer Chairman and co-founder.

Mathias Döpfner, Chief Executive Officer of Axel Springer SE, said “As more and more industries are facing the challenge of digitization, the smart creation, processing, and presentation of relevant market information is becoming increasingly important. eMarketer is a long-established, successful, and profitable publisher of high-quality digital market data and is excellently positioned to benefit from these market developments. The acquisition of eMarketer follows our strategy of expanding our US activities and strengthening our paid models. At the same time, eMarketer perfectly complements our business services BI Intelligence and POLITICO Pro in Europe, from which we know the attractiveness of strong subscription-based businesses. The convincing growth and margin prospects for eMarketer make this transaction another element in Axel Springer’s successful digital transformation.”

Jefferies served as financial advisor and Cozen O’Connor served as legal counsel to eMarketer.
For more information, please read the official press release.

About eMarketer

eMarketer is the first place to look for research about marketing in a digital world. More than 200,000 professionals at thousands of companies worldwide rely on eMarketer research because of our rigorous approach of aggregating and analyzing information from more than 3,000 global sources. The result is eMarketer data, reports and insights that enable professionals to understand marketing trends, consumer behavior and get the data needed to develop winning strategies.

About Axel Springer

Axel Springer is one of the world’s largest digital publishers in terms of reach. Taking into account all digital platforms, the company attained 200 million unique users worldwide as a monthly average in Q1/2016. With headquarters in Berlin, Axel Springer SE is divided into three operating segments: Classified Ad Models, Paid Models, and Marketing Models. The company is active in more than 40 countries with subsidiaries, joint ventures, and licenses.

Over the last several years, the company has gradually built up a broad portfolio of US investments. Axel Springer owns majority stakes in Business Insider and the mobile shopping platform Retale and is invested in, for example, the accommodations community Airbnb, the virtual-reality startup Jaunt, the news platform Mic.com, the social video news company NowThis Media, and the lifestyle portal Thrillist.com.

Axel Springer’s business media include such general-interest brands as BUSINESS INSIDER, WELT and BILANZ in Germany, and Swiss HANDELSZEITUNG, special-interest offerings like finanzen.net, BI Intelligence, and POLITICO Pro in Europe, and now also eMarketer as a specialized B2B service.

In 2015, Axel Springer SE achieved an EBITDA of EUR 559 million. 62 percent of Group revenues were generated by digital activities, which amounted to 70 percent of Group EBITDA. The company employs around 15,000 people worldwide.

Posted on June 10, 2016.    

Snapchat to Grow 27% This Year, Surpassing Rivals

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Nearly one in five Americans will use Snapchat this year

New York, NY (June 8, 2016) — In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat. It will grow its user base by double digits, pulling ahead of Twitter and Pinterest in the US for the first time, according to eMarketer’s latest forecast on mobile messaging apps. And the gap will only widen through 2020.

Click here for full release.

For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on June 8, 2016.    

Back-to-School Retail Sales to Grow 2.6% This Year

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Ecommerce will continue double-digit gains

New York, NY (June 7, 2016) — Many kids may still be wrapping up the current school year, but retailers are already gearing up for the back-to-school shopping season. This year, back-to-school retail sales will reach $828.81 billion, according to eMarketer’s latest retail and ecommerce forecast.

The 2016 back-to-school shopping season, which eMarketer defines as July and August, will grow 2.6% over last year. That’s a larger growth rate than in 2015, but smaller than in previous years. Back-to-school sales have represented a static share of total retail sales, both for the year and for Q3, over the past several years.

Click here for full release.

 

For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on June 7, 2016.    

China Boasts World’s Largest Proximity Mobile Payments Market

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High growth continues after usage more than doubled last year

London, UK (June 7, 2016) — The number of people in China using their phones to pay for goods and services at the point of sale (POS) more than doubled last year, and by 2020 almost half of all smartphone users will be making proximity mobile payments, eMarketer projects. According to eMarketer’s first-ever estimates of mobile payment usage in China, there will be 195.3 million people using the technology in 2016—growth of 45.8% over last year.

Click here for full release.

For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on June 7, 2016.    

eMarketer’s Chris Bendtsen Wins JP Morgan Corporate Challenge For Second Year

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New York, NY – In a nail-biting finish to this year’s JP Morgan Corporate Challenge, eMarketer forecasting analyst Chris Bendtsen took home the gold, finishing the 5K race in an astounding 15 minutes and 22 seconds.  This is Bendtsen’s second year in a row winning the race.  He says his focus while training this year was about speed, which served him well.  He shaved six seconds off of last year’s time.

RACE PIC

“It all came down to the sprint finish, as expected,” says Bendtsen.

Bendtsen sprinted the last half-mile, catching up to the first place runner and ending the race in a photo-finish.  After careful review, officials declared Bendtsen the winner.

Bendtsen was joined by 47 of his colleagues, a record turnout for eMarketer.

GROUP PIC

“I’m proud of everyone from eMarketer who competed,” says Bendtsen.  “I’m impressed that so many people participated.  I’m happy to be a part of the company-wide accomplishment.  That’s the best part for me.”

Posted on June 3, 2016.