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Archive for April, 2016

eMarketer: Smartphones boosting increased digital time for UK adults

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Mobile Ad Spending Increasing

London, UK (April 27, 2016) — The amount of time UK adults spend consuming digital content continues to rise with consumers spending an extra 25 minutes a day on digital devices in 2016 compared to last year, according to eMarketer’s latest forecast. This means that in 2016, UK adults are expected to spend 9 hours and 47 minutes consuming media compared with 9 hours and 26 minutes last year-a 3.7% rise.

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For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on April 29, 2016.    

Digital Overtakes Traditional Media in China

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London, UK (April, 27, 2016) – The amount of time that adults in China will spend with digital media every day will surpass the time they spend with traditional media for the first time in 2016, eMarketer estimates. Adults in China will spend an average of 3 hours and 5 minutes each day with digital media this year-representing 50.6% of their daily media time. In total, adults in China will spend 6 hours and 6 minutes daily consuming media in 2016, compared with 6 hours last year-a 1.8% rise.

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For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on April 27, 2016.    

Ad blocking moving into the mainstream in the UK

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London, UK (April 20, 2016) – Ad blocking is gaining ground in the UK-by the end of next year more than a quarter of internet users in the UK will be using ad blocking software, according to eMarketer’s first ever estimates of ad blocking in the UK.

Ad blocking refers to installing software on an internet-connected device specifically for the purpose of preventing the advertising content of a webpage or application from being served and viewed. Once seen as the preserve of the tech-savvy, early adopters and gamers, ad blocking has now moved into the mainstream and by the end of 2017, eMarketer expects, 27.0% of internet users, or 14.7 million people will be choosing to stop digital ads on at least one of their devices.

Click here for full release.

For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on April 20, 2016.    

Is TV vs. Digital Video a Close Race?

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Television still commands nearly 80% of Americans’ video viewing time

New York, NY (April 14, 2016) — It’s undeniable that Americans are spending more time watching digital video on their computers and smartphones, while spending less watching traditional TV. However, according to eMarketer’s latest forecast on time spent with media, traditional TV still captures the lion’s share of Americans’ video-based attention every day, as well as most video ad dollars.

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For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on April 14, 2016.    

More Than Two-Thirds of US Digital Display Ad Spending Is Bought Programmatically

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Mobile is driving programmatic growth

New York, NY (April 5, 2016) — Programmatic advertising continues to become more sophisticated, and spending via the media buying technique is growing, albeit at a decreasing pace. In our latest US programmatic forecast, eMarketer predicts that this year, more than two-thirds of all digital display advertising will be purchased programmatically.

Click here for full release.

For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on April 5, 2016.