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Archive for March, 2016

Yahoo Ad Revenue to Drop Nearly 14% This Year

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Ad revenues and user numbers downgraded

New York, NY (March 23, 2016) — While digital ad revenues continue to grow for Facebook and Google, they will fall considerably for Yahoo this year, according to eMarketer’s latest ad spending forecast.

Yahoo’s worldwide net digital ad revenues will fall 13.9% this year to $2.83 billion, from $3.28 billion in 2015. That means its share of the overall digital ad market will fall to 1.5%, from 2.1% last year.

 

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For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on March 23, 2016.    

eMarketer Lowers Growth Outlook for Twitter

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Ad revenues and user numbers downgraded

New York, NY (March 17, 2016) — Despite Twitter’s efforts to get more people to use the platform through features like Moments, user growth seems to have come to a near standstill. As a result, in its latest ad spending and usage forecasts, eMarketer has lowered its growth projections for Twitter’s ad revenues.

 

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For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on March 17, 2016.    

Mobile Is Driving UK Ad Spend Growth

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Mobile overtakes TV and desktop spending in 2016

London, UK (March 10, 2016) — Mobile ad spending in the UK continues to show strong growth and is expected to rise 35.0% this year to £4.58 billion ($7 billion), accounting for 27.0% of UK total media ad spend. That’s a higher figure than eMarketer forecast last year and marks the first time that that mobile has overtaken TV ad spending in the country.

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For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on March 10, 2016.    

eMarketer Unveils New Single-Sign-On Application for Okta

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Will Seamlessly Integrate User Experience

New York, NY (March 10, 2016) – As the first place to look for intelligence about the digital marketplace, eMarketer announced a new single-sign-on application for Okta, a leading provider of identity and mobility management for the cloud and mobile enterprise.

The application enables eMarketer customers to access its product quickly and seamlessly via Okta. It provides eMarketer subscribers with a single set of credentials, giving them access to enterprise apps in the cloud, on mobile and on-premises. Okta uses identity information to grant people access to applications on any device at any time, while still enforcing strong security protections.

eMarketer subscribers who already use Okta’s platform can take advantage of this partnership by more easily accessing eMarketer’s vast research database via Okta.

“This is all about providing customers with more ways to access vital information about the digital marketplace,” says eMarketer’s VP of product Clark Fredricksen.  “Our goal is to make it as easy as possible for customers to access the information they need.  It also means they get more value from their eMarketer investment.”

 

About eMarketer

Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world.  More than 200,000 professionals at thousands of companies worldwide rely on eMarketer research because of our rigorous approach of aggregating and analyzing information from more than 3,000 global sources.  The result is eMarketer data, reports and insights that enable professionals to understand marketing trends, consumer behavior and get the data needed to develop winning strategies.

 

Posted on March 10, 2016.    

Digital Ad Spend Rises in China Despite Economic Slowdown

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China’s internet sector continues to show significant growth

London, UK (March 8, 2016) — Despite a general economic slowdown in China, the country’s internet sector shows no signs of abating and eMarketer predicts that digital ad spend will reach $40.42 billion in 2016—a 30% increase on last year’s spend. eMarketer expects this number to more than double by 2020, when it will reach $83.59 billion.

Click here for full release.

For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on March 8, 2016.    

2017: Digital Ad Spending to Surpass TV

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By 2020, TV’s share of ad spending will drop below one-third

New York, NY (March 8, 2016) — Next year will mark a major milestone for ad spending, as total digital surpasses TV for the first time, according to eMarketer’s newest quarterly ad spending forecast.  In 2017, TV ad spending will total $72.01 billion, or 35.8% of total media ad spending in the US.  Meanwhile, total digital ad spending in 2017 will equal $77.37 billion, or 38.4% of total ad spending.

Click here for full release.

For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on March 8, 2016.