Almost two in five internet users will use wearables by 2019

New York, NY (October 28, 2015) — The next several years will continue to see double-digit growth in the number of Americans using wearable devices, according to eMarketer’s first wearables forecast. In 2015, 39.5 million US adults 18 and over will use wearables, including smartwatches and fitness trackers. That’s a jump of 57.7% over 2014. While penetration among US adults is just 16.0% this year, eMarketer expects that to double by 2018, to 81.7 million users.

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For more information:

Douglas Clark
PR Manager, North America
+1 646-863-8807
dclark@emarketer.com

Denise Duffy
PR Director, EMEA/APAC
+44-7513-302-482
dduffy@emarketer.com

But there’s room for improvement among all social networks

New York, NY — (October 20, 2015) — Paid advertising on social media properties is delivering a solid return on investment, according to marketers. In eMarketer’s new report, “Social Advertising Effectiveness Scorecard: Industry Execs Grade the Leading Platforms,” executives gave paid social media advertising an average grade of B. When it comes to ROI, Facebook and Pinterest received the highest grades, with Facebook earning a B+ and Pinterest earning a B.

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For more information:

Douglas Clark
PR Manager, North America
+1 646-863-8807
dclark@emarketer.com

Denise Duffy
PR Director, EMEA/APAC
+44-7513-302-482
dduffy@emarketer.com

Digital placements will account for more than half of out-of-home ad spending by 2018

New York, NY (October 15, 2015) — Advertisers are increasingly moving their spending from traditional media to digital formats, and outdoor ads are no exception. Advertisers in the US will spend $2.96 billion on digital out-of-home (DOOH) advertising this year, according to the inaugural breakout forecast from eMarketer.

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For more information:

Douglas Clark
PR Manager, North America
+1 646-863-8807
dclark@emarketer.com

Denise Duffy
PR Director, EMEA/APAC
+44-7513-302-482
dduffy@emarketer.com

Programmatic, including social media ads, will account for majority of digital display ad spending in Canada in 2016

New York, NY (October 12, 2015) — Programmatic ad spending in Canada lags behind that of the US and UK, in terms of its share of overall digital display ad spending, according to eMarketer’s first comprehensive forecast of programmatic ad spending in Canada. Programmatic digital display ad spending in Canada will reach C$881.8 million ($798.5 million) in 2015, up 62.4% from last year. That represents 48.0% of total digital display.

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For more information:

Douglas Clark
PR Manager, North America
+1-646-863-8807
dclark@emarketer.com

Denise Duffy
PR Director, EMEA/APAC
+44-7513-302-482
dduffy@emarketer.com

Print remains the largest ad medium in the country

LONDON, UK (October 08, 2015) — Germany is home to Europe’s second-largest digital ad market, and eMarketer predicts that this year digital spending will grow by 6.0% to reach $6.64 billion. Single-digit growth is becoming the norm for digital advertising in Germany, where the market will grow to $7.92 billion by 2019.

Read the full press release on our ad spending forecasts for Germany.

For more information:

Douglas Clark
PR Manager, North America
+1-646-863-8807
dclark@emarketer.com

Denise Duffy
PR Director, EMEA/APAC
+44-7513-302-482
dduffy@emarketer.com

Growth to slow to single-digit pace starting in 2016

New York, NY (October 7, 2015) — Not surprisingly, Americans are spending an increasing share of their time on their mobile devices. But according to the latest eMarketer forecast, the channel’s growth rate is slowing considerably.

Nonvoice time spent on tablets and mobile phones will grow just 11.3% in 2015 to 2 hours and 54 minutes. Since 2012, there has been a considerable slowdown in the growth rate of time spent on mobile devices, and eMarketer expects that slowdown to continue. In 2016, growth of time spent on mobile will fall into the single digits, with US adults spending an average of 3 hours and 8 minutes per day on mobile devices, excluding voice activities.

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For more information:

Douglas Clark
PR Manager, North America
+1-646-863-8807
dclark@emarketer.com

Denise Duffy
PR Director, EMEA/APAC
+44-7513-302-482
dduffy@emarketer.com

Digital, mobile ad spending continue to rise

LONDON, UK (October 07, 2015) — Total media ad spending will contract slightly in France this year, falling by 0.1% after a 1.1% decrease in 2014, according to eMarketer’s latest estimates of ad spending around the world.

Digital is a rare bright spot in the picture. Ad spending on digital placements will rise 6.0%, and spending on mobile ads specifically will increase 10 times faster than that. Outdoor and TV advertising will also rise, but by less than 1% each.

Read the full press release on our ad spending forecasts for France.

For more information:

Douglas Clark
PR Manager, North America
+1-646-863-8807
dclark@emarketer.com

Denise Duffy
PR Director, EMEA/APAC
+44-7513-302-482
dduffy@emarketer.com