NEWSROOM eMarketer's latest news, announcements, and media resources.

Archive for July, 2015

eMarketer: Mobile Accounts for Almost Half of China’s Retail Ecommerce Sales

Posted By:

In 2016, more than 10% of total retail sales in the country will take place via mobile

NEW YORK, NY and LONDON, UK (July 31, 2015) — Retail sales on tablets, smartphones and other mobile devices will reach $333.99 billion this year in China, according to eMarketer’s latest estimates of retail sales around the world, up 85.1% from 2014. That figure represents 49.7% of all retail ecommerce sales in the country this year.

This estimate puts retail mcommerce sales in China at nearly 450% of those in the US, where such sales are expected to rise 32.2% in 2015. Even more striking, in the US, retail mcommerce sales will represent 22.0% of the retail ecommerce total and just 1.6% of all retail sales this year. That compares with 7.9% of total retail sales in China coming from mobile.

Read the full press release on our worldwide retail ecommerce numbers.

For more information:

Douglas Clark
PR Manager, North America

Denise Duffy
PR Director, EMEA/APAC

Posted on July 31, 2015.    

eMarketer: Instagram Mobile Ad Revenues to Reach $2.81 Billion Worldwide in 2017

Posted By:

Instagram will surpass Google, Twitter in US mobile display ad revenues by 2017

NEW YORK, NY and LONDON, UK (July 27, 2015) — Instagram will bring in $595 million in mobile ad revenues worldwide this year, according to eMarketer’s first-ever forecast of how much advertisers will spend on the social network.

We expect to see rapid growth in Instagram’s ad revenues this year and throughout the forecast period—driven by high demand for the social network’s new ad products, which will expand beyond branding to include direct response, the ability to buy ads via an API, and enhanced measurement and targeting features.

Read the full press release on our first-ever Instagram advertising report.

For more information:

Douglas Clark
PR Manager, North America

Denise Duffy
PR Director, EMEA/APAC

Posted on July 27, 2015.    

eMarketer Attention! 2015 Event Tickets on Sale

Posted By:

Early-bird pricing available through August 15

NEW YORK, NY (July 17, 2015)—Tickets for eMarketer’s first ever full-day event, Attention! 2015, are now available for purchase, with discounted early-bird pricing available through August 15. Information about the day’s agenda is also now available.

eMarketer’s October 27, 2015, event will be held at The TimesCenter, an intimate venue in midtown Manhattan, and will feature presentations and roundtable sessions focusing around how marketers can get—and keep—the attention of their target audience in a fragmented media landscape.

Matthew B. Crawford, author of “The World Beyond Your Head: On Becoming an Individual in an Age of Distraction,” will deliver a keynote address on the real cost of getting people’s attention. What happens when people push back and try to “reclaim” mental time and space? The philosopher, cultural critic and motorcycle fabricator will challenge attendees to think about consumer attention as if it were a finite resource, and a precious one.

The event will also feature eMarketer co-founder and chief innovation officer Geoff Ramsey, our chief content officer Ezra Palmer, and several eMarketer analysts with focuses including social, emerging technology, video and social. Presenters will use eMarketer data and insights to kick off roundtable discussions among industry players.

Afternoon keynote speaker Patrick Renvoisé, CEO of SalesBrain, will explain neuromarketing to an audience of brand, agency and other digital executives, outlining how primal instincts that evolved over millions of years can make some products irresistible while others fall flat.

Visit the Attention! 2015 website.

For more information:

David Iankelevich

VP, Marketing


Denise Duffy

Director, Public Relations


Posted on July 17, 2015.    

eMarketer Midyear 2015 Product Update

Posted By:

The worlds of digital marketing, media and commerce are constantly changing, but eMarketer’s core focus remains the same. Our mission is to be the first place to look for information that will help you make better decisions about being more effective in a digital world.

Here’s an overview of the additions and improvements we’ve made in just the first half of 2015:

Numbers Hub: We launched a new tool that enables customers to easily benchmark performance, size markets and build presentation visuals with thousands of eMarketer metrics on 41 countries. It’s a simple, powerful way to create customized data dashboards on consumer behavior, marketing spending and other topics—and easily save them for later or export them into Excel or a slide deck. Expect to see ongoing development of the Numbers Hub through the remainder of 2015 and beyond.

Personalized homepage feeds: Your eMarketer account homepage now features new content feeds that allow you to easily browse and access eMarketer research:

  • Access personalized recommendations for new reports, briefs, articles, charts and interviews based on your browsing history in Recommended
  • Check out reports and articles you visited previously with Recently Viewed
  • View the newest content with the Latest feed
  • Browse top content in Popular

Share with anyone: eMarketer customers may now share content from our platform with anyone. That includes reports, articles, charts, interviews and more—quickly and easily through our sharing tools.

Information that’s easier to find and quicker to digest: This year, we are producing more analyst briefs—short, focused articles that offer key insights and data. Shorter than a typical report, our briefs allow customers to quickly locate the information they are looking for.

Enhanced coverage of China and the Asia-Pacific region: We’ve bolstered our Asia-Pacific team to boost our coverage of the rapidly changing market. We’re offering more third-party data gathered from a larger number of sources, and for China, we’re adding reports, focused briefs and a wealth of new eMarketer estimates on topics including media usage, social networks and ecommerce.

Media usage deep dives for markets around the world: For China, Canada and the EU-4, our forecasting team is offering much deeper insight into media usage, with breakouts of internet, smartphone and social network usage by age and gender in each market.

More data and more sources: Our research team has added more than 300 data providers to our source list, and we are now offering an enhanced package of ad spending data from two key partners: Kantar Media and Magna Global.

Even more detailed industry benchmarks: eMarketer already offered the most detailed information available for industry-specific digital ad spending estimates. This year, we’ve gone even deeper. Our industry ad spending reports—covering 10 industries, including automotive, financial services, retail, and pharmaceuticals and healthcare, among others—offer detailed insight into how each industry allocates its digital ad dollars, with breakouts by format, including mobile and video.

Expanded client research services: We’ve beefed up our client services desk to help customers locate what they need faster. If you need a hand finding the right data and analysis, our researchers can provide you with charts, reports, articles and interviews to get you going. These researchers are standing by to answer questions about our data, provide suggested searches and help make sure you’re getting the most out of eMarketer.

More cost-effective access for your organization: Demand for companywide access to eMarketer has continued at an accelerated rate, and we have developed cost-effective options for companies of all sizes to open up access to any and all employees. Learn more about our enterprise option.


As digital continues to evolve, expect eMarketer to remain focused on the topics that matter most, as well as provide the tools to allow you to put information to use—quickly and easily. We look forward to continuing to serve you with information you can rely on and welcome your feedback at all times.



David Iankelevich, vice president of marketing

Clark Fredricksen, vice president of product

Ezra Palmer, chief content officer

Posted on July 2, 2015.