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Archive for March, 2015

eMarketer: Google Will Take 55% of Search Ad Dollars Globally in 2015

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Baidu is next-largest with 8.8% share of the $81.59 billion market

NEW YORK, NY and LONDON, UK (March 31, 2015) — Digital ad spending worldwide will reach $170.85 billion in 2015, according to new estimates from eMarketer, and for the first time we’ve broken out global search ad spending figures. This year, search ads will account for $81.59 billion worldwide, an increase of 16.2% over 2014. By 2019, search ad spending will reach $130.58 billion globally, still growing at nearly 10% year over year.

Read the full press release on our WW digital ad spend numbers.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on March 31, 2015.    

eMarketer: UK to Achieve World First as Half of Media Ad Spend Goes Digital

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UK digital advertising matches all other traditional formats combined

LONDON, UK (March 27, 2015) — The UK will reach a major milestone this year, as it is set to become the first country in the world where digital media will take a 50% share of advertising spending, according to eMarketer’s latest media ad spending forecast. Norway and China will follow close behind, with digital grabbing a 45.0% and 43.6% share, respectively, of ad spending in each country. However, the UK will retain its lead by this measure until 2018, when digital’s portion of total ad spending in China will become the largest worldwide

Read the full press release on our UK digital ad spend numbers.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on March 27, 2015.    

eMarketer: Facebook and Twitter Will Take 33% Share of US Digital Display Market by 2017

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Social media companies gain share while Google and Yahoo slip

NEW YORK, NY (March 26, 2015) — Spending on digital display advertising in the US will total $27.05 billion in 2015, according to new figures from eMarketer, and the market is shifting toward the leading social networks. By 2017, when US digital display ad expenditure will reach $37.36 billion, Facebook and Twitter together will account for 33.7% of the market, up from 30.2% this year.

Read the full press release on our US digital display numbers.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on March 26, 2015.    

eMarketer: Mobile Will Account for 72% of US Digital Ad Spend by 2019

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Consumer usage and better ad formats drive dollars to mobile apps

NEW YORK, NY (March 24, 2015) — Mobile ad spending continues to increase at the expense of desktop, taking more and more share of marketers’ digital ad dollars, according to new figures from eMarketer. In 2015, mobile ad spending in the US will increase 50.0%, reaching $28.72 billion and accounting for 49.0% of all digital ad spending. By 2019, mobile ad spending will rise to $65.87 billion, or 72.2% of total digital ad spend.

Read the full press release on our US mobile ad spend numbers.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on March 24, 2015.    

eMarketer Data Visualization: Who Is the US Smartphone User?

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Nearly 75% of US mobile users will have smartphones this year. What are they doing with them?

NEW YORK (March 12, 2015) — The US smartphone market continues to see significant growth, according to a new forecast from eMarketer, and 190.5 million consumers will have smartphones this year. That figure already represents 73.8% of all US mobile phone users and nearly 60% of the US population, and the number of smartphone users is still growing in the double-digits.

To provide a complete picture of our forecast, a new eMarketer Data Visualization entitled “Who Is the US Smartphone User?” details seven additional subsets of this US smartphone audience, underscoring who these users are and how they’re using these advanced mobile devices:

  • How old are US smartphone users?
  • Do they use tablets too?
  • Where are they social?
  • What mobile media do they use?
  • What operating system do they prefer?
  • Does anyone buy apps anymore?
  • Who’s shopping with smartphones?

eMarketer Who Is the US Smartphone User

Click the image to view the full visualization.


Want to know more about what marketers are doing to capture mobile consumer behavior? Join eMarketer for The State of Mobile 2015: Turning Mobile Intentions into Real-World Results, a live event at The Times Center in New York City on March 25, 2015.

If you can’t attend in person, please join us for the live webcast. At the event we’ll unveil our new forecast for US mobile ad spending, which for the first time will include a breakout of advertising spending on mobile apps vs. mobile web, and for app install ads.

About eMarketer
eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.
www.eMarketer.com

US/Americas Media Contact:
Dan Marcec
dmarcec@emarketer.com
PR Director, eMarketer, New York
Tel. 646-863-8807
@dmarcec

EMEA/APAC Media Contact:
Denise Duffy
dduffy@emarketer.com
PR Director, eMarketer, London
Tel. +44 (0) 203 574 4937
@deeduff

Posted on March 12, 2015.    

eMarketer: Half of UK Population Now Uses Tablets

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UK tablet market approaches saturation point

LONDON, UK (March 11, 2015) — According to new forecasts from eMarketer, the UK tablet market will reach a significant milestone in usage this year when, for the first time ever, the majority of the country’s consumers—50.3% of the population—will use a tablet at least once per month. This figure is expected to rise to almost 60%, or 40.2 million tablet users, by 2019.

Read the full press release on our UK tablet user numbers.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on March 11, 2015.    

eMarketer to Support FOM as Official Research Partner for Asia-Pacific Event

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NEW YORK AND LONDON (March 9, 2015) – eMarketer today announced that is has been named the official research partner for the Festival of Media Asia-Pacific, which will take place in Singapore from March 22 to 25 and is expected to attract the largest gathering of senior teams from media owners, agencies and brands from around the world.

As part of the agreement, eMarketer will provide insight to attendees who aim to stay ahead of the curve, and all visitors at the event will receive a complimentary copy of the Asia-Pacific section of eMarketer’s annual “Global Media Intelligence (GMI) Report.”

“We are happy to launch this partnership with the premier research firm, eMarketer,” said Danielle Redwood, Brand Director, Festival of Media. “Together, FOM and eMarketer will offer the ultimate venue for digital marketers looking to get a comprehensive sense of where the digital marketplace in Asia will go next.”

The GMI report is eMarketer’s most popular report on media usage and advertising spending trends worldwide, designed for marketers seeking to more effectively reach mature and emerging global markets.

Like all eMarketer reports, GMI puts hundreds of perspectives and data sets—from marketers, media executives, analysts, research and analytics firms, investment banks, academic institutions, government agencies and other sources—into context, helping marketers develop a better grasp of today’s most intriguing marketing challenges and potential solutions.

“We are pleased to be partnering with the Festival of Media for its Asia-Pacific event,” said eMarketer president Lisa Church. “As the definitive media event in Asia-Pacific, this is the perfect platform for eMarketer to showcase our coverage to the local audience and to demonstrate our commitment to the region. In recent months, we have increasingly focused our efforts on the Asia-Pacific region, as we recognize its growing importance as a global media hub.”

eMarketer and the Festival of Media’s partnership will extend to the events in Rome and Miami later this year.

About C Squared

C Squared is one of the fastest-growing specialist publishing, events and technology companies in Europe. Its mission is to help the media and marketing industry become more connected and better informed so that it is fully equipped to respond to the challenges and opportunities brought about by digital technology and globalization. C Squared launched the Festival of Media in Venice in 2007 and the brand now has 4 major events across the world, attended by 4,000 senior delegates and receiving over 3,000 Awards entries. In 2009, C Squared acquired the leading brand M&M Global along with the M&M Global Awards and the popular media training course, IMM. The company also owns Cream which has now become the world’s largest database of media innovation and its bespoke technology serves many of the leading global agency groups and multinational advertisers. More information is available at: www.csquared.cc

About eMarketer

eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.

For more information:

Americas Contact:
Dan Marcec
PR Director, eMarketer
+1 646-863-8807
dmarcec@emarketer.com

EMEA and APAC Contact:
Denise Duffy
PR Director, eMarketer
+44 (0) 203 574 4937
dduffy@emarketer.com

Posted on March 9, 2015.