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Archive for January, 2015

eMarketer: Facebook Users in Indonesia Have Highest Mobile Usage Rate Worldwide

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Indonesia is home to the third-largest Facebook mobile phone audience

LONDON, UK (January 22, 2015) — Nearly 63 million people in Indonesia will access Facebook via a mobile phone at least once per month this year, according to a new eMarketer forecast, which for the first time breaks out mobile phone Facebook users by country. This number of users makes Indonesia home to the third-largest mobile phone Facebook audience in the world, after the US and India.

Read the full press release on Mobile Facebook users in Indonesia.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on January 22, 2015.    

eMarketer: Facebook Closes In on 1 Billion Mobile Users Worldwide

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Nearly three-quarters of Facebook’s ad revenues will come from mobile this year

NEW YORK, NY and LONDON, UK (January 21, 2015) — Nearly 1 billion Facebook users worldwide will access the social network on a mobile phone at least once each month in 2015, according to a new forecast from eMarketer, which for the first time breaks out mobile phone Facebook users by country.

Over 70% of all Facebook users globally will be mobile this year, and by 2018, more than three-quarters of the social network’s audience will access the platform via mobile phones on a regular basis, totaling 1.34 billion users.

Read the full press release on our WW Facebook mobile user numbers.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on January 21, 2015.    

eMarketer: Tablet Usage in India Is on the Rise

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Over 40 million consumers in India will use a tablet this year

LONDON, UK (January 15, 2015) — India is among the fastest-growing tablet markets in the world, and within Asia-Pacific, only Indonesia is increasing its tablet audience more quickly this year. According to eMarketer’s latest estimates of tablet usage around the world, the number of tablet users in India will rise by 24.8% this year to 40.4 million.

Read the full press release on our India tablet user numbers.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on January 15, 2015.    

eMarketer: Tablet Adoption Remains Low in South Korea

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Only 20% of the country’s population will use a tablet this year

LONDON, UK (January 14, 2014) — Tablet penetration is lower in South Korea than in any other advanced digital market in Asia-Pacific, according to eMarketer’s latest estimates of tablet usage around the world. This year, we expect just over 20% of South Korea’s population to use a tablet at least once per month, compared with over 45% of the population of Australia, 24.1% in China and 23.3% in Japan.

Read the full press release on our South Korea tablet user numbers.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on January 14, 2015.    

eMarketer: Tablet Users to Surpass 1 Billion Worldwide in 2015

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Global usage doubled in past three years, but growth expected to slow 

NEW YORK, NY and LONDON, UK (January 8, 2015) — More than 1 billion people worldwide will use a tablet in 2015, according to new figures from eMarketer, representing nearly 15% of the global population and more than double the number three years ago. By 2018, the number of tablet users in the world will reach 1.43 billion.

This is the first time eMarketer has made projections for the number of tablet users worldwide. The key takeaway is that growth in the global tablet-using population will slow dramatically in 2015 and continue to taper off. The total number of tablet users is expected to increase by 17.1% this year. While this figure is healthy, it pales in comparison with year-over-year gains of 54.1% in 2013 and 29.1% in 2014. By 2018, the growth rate for new tablet users worldwide will be just 7.9%.

Read the full press release for more information on worldwide tablet users and growth.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on January 8, 2015.