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Archive for September, 2014

eMarketer: North America Holds Tight to World’s Largest Ad Spending Share

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Spending in the region will reach nearly $194 billion this year

NEW YORK, NY (September 30, 2014) — Economically speaking, the US and Canada were both characterized by “firming momentum” in early 2014, according to the International Monetary Fund’s “World Economic Outlook.” In 2014, North America will remain the largest single contributor to the global ad economy and represent 35.6% of the worldwide total, eMarketer estimates, as regional spending reaches $193.86 billion. Though faster-growing markets—notably Asia-Pacific and Latin America—are gradually gaining share, between now and 2018 those increases will come chiefly at the cost of Western Europe, while North America’s share will be essentially constant.

Our fifth annual “Global Media Intelligence Report” outlines how media and device usage trends are playing out in North America, along with how those trends are shaping up in regions throughout the world.

Naturally, the US accounts for the vast bulk of ad spending in North America, estimated by eMarketer at 92.9% in 2014. Moreover, we predict that Canada’s share of regional expenditure will fall below 7.0% in 2016 and continue to shrink. One reason is that the US will likely register higher annual growth in ad spending throughout the forecast period—at least 5% in most years, compared with less than 4% in Canada.

Read the full press release on eMarketer’s latest North American ad spending forecast.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on September 30, 2014.    

eMarketer: Ad Spending in Western Europe Continues Rebound

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Last year’s return to positive growth will continue

LONDON, UK (September 30, 2014) — 2014 appears to mark a significant, if gradual, financial rebound in Western Europe. The UK and most of the eurozone’s developed economies are returning to growth this year, as rising consumer demand and net exports help lift them further from recession. Regional ad spending is beginning to rebound as business and consumer confidence pick up in some key markets. eMarketer estimates that expenditure on all measured media in Western Europe returned to positive growth last year, reaching $112.03 billion, and is projected to climb again in 2014, though by just 2.3%.

Read the full press release on our Global Media Intelligence report

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on September 30, 2014.    

eMarketer and Starcom MediaVest Group Release Fourth Annual Report on the State of Global Media Usage and Spending

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emarketer_2012_no_shadow_grey_RStarcom-MediaVest

NEW YORK, NY AND LONDON, UK (SEPTEMBER 30, 2014)—eMarketer, in collaboration with Starcom MediaVest Group (SMG), has released its annual “Global Media Intelligence (GMI) Report” on media usage and advertising spending trends worldwide, designed for marketers looking to more effectively reach mature and emerging global markets.

This is the fourth year running that eMarketer and SMG have worked together to develop the publication.

“The ‘Global Media Intelligence Report’ is typically eMarketer’s most popular content annually, and it is rewarding to work with SMG to provide comprehensive, actionable research across regions and countries,” said eMarketer president Lisa Church.

The report is eMarketer’s largest, most comprehensive snapshot of the current state of media consumption and expenditure worldwide, covering six major regions—Asia-Pacific, Central and Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe—and 48 countries, 20% more markets than the 2013 edition.

In addition, this year’s “GMI Report” contains more than 600 charts collected from over 120 global research sources—which SMG helped identify and gather for local and core markets worldwide—in addition to benchmarks, analysis and context provided by eMarketer.

“The 2014 ‘Global Media Intelligence Report’ shows that smartphones and tablets continue to penetrate the global market, reaffirming what SMG and its clients have seen,” aid Kate Sirkin, executive vice president and global research director at SMG. “As this market continues to grow, advertisers have to capitalize on the changing market space and stay ahead of the consumer. Projections from this year’s report show that advertisers are doing just that, as mobile ad spending worldwide is expected to increase to $125 billion by 2018, representing nearly 250% growth compared with this year.”

Each year, marketers anticipate the report’s release to include as a core part of their planning processes for each upcoming year.

“This is a great report to stay grounded on the broader trends in the industry globally, especially as we compare it with some of the usage stats we see on our end,” said Gwen Throckmorton, industry manager of global marketing solutions at Facebook.

“The ‘Global Media Intelligence Report’ is a fundamental source of data for any strategy,” added Luis Spencer Freitas, regional consumer experience director at Pernod Ricard Americas. “Not only does it provide a tangible pulse of where the consumer’s share of mind is shifting, it also offers brilliant insight into the market’s local channel evolution—two crucial factors for any business’ consumer engagement strategies.”

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About eMarketer

eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.

For more information:

Dan Marcec
PR Director, eMarketer
+1 646-863-8807
dmarcec@emarketer.com

Denise Duffy
PR Director, UK, eMarketer
+44 (0) 203 574 4937
dduffy@emarketer.com

Posted on September 30, 2014.    

eMarketer: Mobile Ad Spending More than Doubles in Denmark

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Danish digital ad spend to reach $860 million this year

COPENHAGEN, DENMARK (September 24, 2014) — Mobile internet advertising in Denmark has seen phenomenal growth in recent times, and this looks set to continue. Advertisers in the country are expected to invest almost $270 million in paid media across mobile devices this year, up 150.0% from $107.7 million in 2013, according to the latest figures from eMarketer.

Read the full press release for eMarketer’s latest figures on digital ad spending in Denmark.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on September 24, 2014.    

eMarketer: Facebook’s US Ad Revenues Outpace Users’ Average Daily Time Spent on the Site

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Facebook bucks trend of digital ad dollars lagging time spent with digital media 

NEW YORK, NY (September 18, 2014) — US adults will spend an average of 21 minutes each day on Facebook in 2014, according to new figures from eMarketer—its first-ever analysis of daily time spent on the social network. Those 21 minutes account for one-third of the time US adults spend each day on social networks, 6.0% of time they spend with digital devices and 2.8% of average daily time spent with all media. Average time spent per day with all major media among US adults will increase by 21 minutes from 2013, according to eMarketer, totaling 12 hours, 28 minutes in 2014.

An average of 21 minutes spent per day on Facebook may seem small, but that figure is averaged across the entire adult population, and only 52.8% of US adults—or 129.5 million people—will log in to or access Facebook at least once per month in 2014, according to the latest eMarketer estimates. Among adult Facebook users, average time spent per day on the network is 39 minutes, accounting for 38.1% of their daily time spent on social networks.

While 6.0% of US adults’ digital media time is spent on Facebook, nearly 10% of US digital ad spending flows to the site, which is in direct contrast to all other digital media we track. Nearly half of major media time each day will be on digital devices in 2014, or 5 hours, 46 minutes, yet only 30.5% of total major media ad spending will go toward digital channels.

Read the full press release for more information on Facebook’s US ad revenues and share of adults’ time with media.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on September 18, 2014.    

eMarketer: Over 10% of UK Digital Ad Revenues to Come from Social Networks

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UK social network ad spend shows strong growth

LONDON, UK (September 18, 2014) — Social network ad spending in the UK is still on a strong upward trajectory, with eMarketer expecting 50.0% growth this year. By the end of 2014, social networks will be home to 10.5% of all digital ad spending in the UK, and we expect this share to rise by 4.2 percentage points in the next two years.

Read the full press release for eMarketer’s latest figures on UK digital and social network ad spending.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on September 18, 2014.    

eMarketer: YouTube Owns Nearly 20% Share of US Digital Video Ads

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Google’s network is feeling heat from AOL, Yahoo, others

NEW YORK, NY (September 11, 2014) — YouTube’s net US video ad revenues will total $1.13 billion in 2014, according to new figures from eMarketer, accounting for 18.9% of the US digital video ad market. YouTube’s net video ad revenues—ads exclusively run on the site’s video clips, not including banners, search and other ads on the site, and excluding traffic and content acquisition costs—will grow in step with the video ad market overall, and the site won’t increase its market share significantly in the coming years.

Though its video ads are growing at a rapid rate, YouTube’s potential is currently hindered in part because its video ad placements are not consistent across the board. Advertisers like the volume of users and variety of content on YouTube, and the growth of various channels on YouTube, focused on topics such as beauty tips and gaming, gives advertisers that want to deliver relevant ads to those audiences a very well-targeted reach.

Read the full press release for more information on YouTube’s US digital video ad share.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on September 11, 2014.    

eMarketer in Review – Key 2014 Trends, Coverage Areas and Platform Growth

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It’s been a year of unprecedented growth at eMarketer. As we head into the fourth quarter, let’s review some of the widespread improvements and additions to our research coverage, platform and access that we’ve made on behalf of all eMarketer customers in 2014.

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FASTER, MORE COST-EFFECTIVE ACCESS

There’s been overwhelming demand this year to provide a subscription option that allows for easier companywide access to eMarketer. Our reaction to this market demand has been to expand our enterprise pricing options.

Enterprise is now the best way to affordably open up eMarketer access to the entire company. It helps employees across many types of roles raise their digital IQ and proactively access key information on the shifting digital world. Learn more about our enterprise option.

You don’t have to take our word for it. See what our customers have to say:

“By offering enterprise access to eMarketer, I am able to give my users across the organization faster access to research, data and knowledge that meets each individual’s needs.” —Martha Rabin, Senior Director at Visa Knowledge Services

“eMarketer was the best source for finding and analyzing information specific to my corner of the world (Eastern Europe, Russia, and the Middle East and Africa). No one else comes close to capturing the market insights that drove our decision-making process over the past two years.” —Jon Jagard, Associate Manager of Ecommerce at Mattel EuRoMEA

“I run a research department, and I don’t believe in research departments hogging all the research. At Hill Holliday, we don’t believe in any one department monopolizing critical business information. Our philosophy is to make information not only widely accessible, but inevitable. We’ve been an eMarketer subscriber for many years, and having agencywide access to eMarketer fits perfectly into our philosophy.” —Ilya Vedrashko, Senior Vice President of Consumer Research at Hill Holliday

MORE RELEVANT, GRANULAR RESEARCH—ON MORE MARKETS

Our promise is to help customers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. This year, we’ve added more resources to a number of areas to provide intelligence that can help customers better answer these questions and make more confident decisions about the shifting digital world. Here is an overview of major additions and improvements we’ve made in 2014:

MORE GRANULAR BENCHMARKS AND FORECASTS

eMarketer significantly expanded the breadth and depth of our proprietary benchmark estimates and forecasts in 2014:

PLATFORM UPDATES

The eMarketer platform is designed to help customers access the information they need—and put that information to use—as quickly as possible. This year, we’ve made a number of improvements that have made eMarketer even faster and more convenient for organizations adapting to the growing importance of digital in the marketing mix:

  • Share content with colleagues from behind the paywall: We rolled out a change this year that helps all eMarketer seatholders easily share articles, charts and interviews from behind the eMarketer paywall with colleagues and networks—directly from our platform. It’s simple to get started. Just click “Share This” at the top of the page to let your colleagues quickly access valuable information from eMarketer.
  • Search filtering by geography: We’ve also made it easier to find relevant content with our new geography filter. By selecting a region or country filter in the search bar, users can now easily see targeted, relevant results focused on the geographic regions they’re interested in. For example: If you’re an eMarketer user in China and only want to see results on that country—now you can. Or, if you’re based in the UK and want to see results for all of EMEA—you can do that easily, too.
  • Improved search results relevancy: This year, eMarketer also updated our search algorithm to make it easier to find the right information—faster. When users search for a keyword and select “Best Match” on the right-hand side of the list of results, they’ll now get even more relevant, accurate results.

That’s just so far. eMarketer has a number of exciting updates and platform improvements planned for the fourth quarter—and 2015—all of which are designed to keep our customers as informed as possible about the shifting digital marketplace. As always, we will continue to expand our offering and add value to your subscriptions, we appreciate your business, and we are honored to serve the best minds in marketing and media today.

Posted on September 5, 2014.