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Archive for July, 2014

eMarketer Forms Customer Advisory Board to Consult on Product Evolution

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NEW YORK, NY (July 31, 2014) — eMarketer is pleased to announce the formation of its inaugural Customer Advisory Board, a group of more than 40 customers carefully selected to participate in comprehensive learning sessions about their usage of eMarketer and to provide input on a stream of product improvements.

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“The Customer Advisory Board will provide vital feedback as we seek to create a more personalized, dynamic and useful service for our clients who are trying to navigate evolving marketing trends and data in a digital world,” said Geoffrey Ramsey, eMarketer chairman and chief content officer.

Board members will provide critical insights into their usage, participate in product testing, assess product prototypes and participate in a Board meeting in Fall 2014.

The Board includes the following members:

  • Andrea Andreutti, Head of Digital Marketing, Samsung Italia
  • Meghaan Blauvelt, Lead Digital Strategist, Nestle US
  • Courtney Bott, Senior Director, Digital Marketing, The E.W. Scripps Co.
  • Adam Broitman, Vice President, MasterCard
  • Rick Bruner, Vice President, Research and Analytics, Specific Media
  • Jon Budd, Senior Group Manager, New Media, Hyundai Motor America
  • Hana Burney, Senior Analyst, ZenithOptimedia
  • Brian Buser, Senior Mobile Marketing Manager, Wal-Mart
  • Jim Candor, Chief Strategy Officer, AccuWeather
  • Sarit Chalamish, ‎Director, Consumer Insights, Borderfree
  • Jacqueline Chan, Global Online Director, WOOX Innovations
  • Amie Crawford, Business Development Manager, iProspect
  • Rebecca Duvall, Senior Manager, Sales Strategy, Millennial Media
  • Gary Edgar, Director of Digital Strategy, APEX Public Relations, and Managing Director, Ruckus Communications
  • Alessandro Fonseca, Senior Territory Manager DPS Latin America, Adobe Brazil
  • Tamara Gardellis, Senior Planner, R/GA
  • Alessio Gianni, Social Media and Digital Marketing Director, Barilla
  • Roly Gupta, Global Consumer Insights Lead, LinkedIn
  • Ruth Hamilton, Senior Research Analyst, VML
  • Jason Kuperman, Vice President, Omnicom Digital, Asia-Pacific, India, Middle East and Africa, Omnicom Group
  • Joanna Lysak, Insight Executive, Unruly
  • Isabel Menendez, COO/Operations Manager, Clarus Digital
  • Andrew Mills, Research and Information Supervisor, The Walt Disney Co.
  • Dario Okrent, Director, Ecommerce, El Palacio de Hierro
  • Samantha O’Neil, Senior Vice President, Integrated Marketing, Fidelity Investments
  • Tim Perzyk, Head of West/Central US Research and Sales Analytics, Twitter
  • Martha Rabin, Senior Director, Knowledge Services, Visa
  • Jose Maria Rivas, Digital Metrics Manager, Televisa Interactive Media
  • Jessica Roedersheimer, Digital Analyst, The E.W. Scripps Co.
  • Jeffrey Rohrs, Vice President, Marketing Insights, ExactTarget
  • Dan Rubin, Executive Director, Digital Strategy, Meredith Xcelerated Marketing
  • Bickey Russell, Head of Agency Development, SEM and Performance, SMB Revenue, Google
  • Nuria Santamaria, Multicultural Strategy, Twitter
  • Silvia Sartori, Digital Marketing Manager, Barilla
  • Jane Schactel, Global Head of Mobile and Technology Strategy, Facebook
  • Doug Schwegman, Director of Market Intelligence, CyberSource (a Visa Company)
  • Jonathan Silber, Lead, Global Business Strategy, Google
  • Gwen Throckmorton, Industry Manager, Global Marketing Solutions, Facebook
  • Marja-Leena Tuomola, COO, Sanoma Digital-Finland
  • Kai Wagner, Digital Communications, Red Bull
  • Lisa Watson, Commercial Business Development Manager, HP Graphics Solutions Business, Asia-Pacific and Japan, Hewlett-Packard Singapore
  • Brian Yam, Director, Business Management and Merchandising, CBC

eMarketer looks forward to working closely with Board members in ongoing product development efforts.

About eMarketer

eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.
www.eMarketer.com

Contact:
Geoffrey Ramsey
Chairman and Chief Content Officer
Tel. 646-863-8807

Posted on July 31, 2014.    

eMarketer: Worldwide Ecommerce Sales to Increase Nearly 20% in 2014

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Asia-Pacific grows fast, while North America and Western Europe remain consistently strong

NEW YORK, NY and LONDON, UK (July 23, 2014) — Business-to-consumer (B2C) ecommerce sales worldwide will reach $1.471 trillion in 2014, according to new figures from eMarketer, increasing nearly 20% over 2013. As internet usage continues to mature across the world, ecommerce growth will slow over time, settling around 10% by the end of our forecast period. However, with sales reaching $2.356 trillion in 2018, a 10% growth rate still represents more than $200 billion new dollars that year.

eMarketer’s definition for B2C ecommerce sales includes all products and services ordered or booked via the internet on any device, including leisure and unmanaged business travel.

On a regional basis, North America—which includes only the US and Canada—will remain the leading region in B2C ecommerce sales share in 2014, accounting for around one-third of the dollars spent on digital purchases worldwide. Previously, eMarketer forecast that Asia-Pacific would surpass North America in market share this year, but full-year data from 2013 as well as Q1 2014 data showed China’s B2C ecommerce growth slowing faster than expected due to the market maturing. With China accounting for a significant portion of ecommerce sales in Asia-Pacific, this affected our estimates materially.

Read the full press release on eMarketer’s 2014 worldwide e-commerce sales forecast.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on July 23, 2014.    

eMarketer: Microsoft to Surpass Yahoo in Global Digital Ad Market Share This Year

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Google, Facebook continue on as the market’s leaders

NEW YORK, NY and LONDON, UK (July 15, 2014) — Yahoo’s push to maintain its position as a top global ad seller will take another hit in 2014, according to new projections from eMarketer. Though Yahoo’s ad revenues will be back in the black this year, increasing its global digital ad revenues by 2.7% after a decline of 2.1% in 2013 to reach $3.53 billion, the company’s share of the $140.15 billion digital advertising market will fall from 2.86% to 2.52%. At the same time, Microsoft will grow its net worldwide ad revenues by more than 20% over 2013 to reach $3.56 billion, eMarketer estimates, accounting for 2.54% of the market—just enough to surpass Yahoo for the first time.

Google will continue to dominate the global digital ad market this year, netting 31.45% of digital dollars invested by advertisers worldwide. The search giant will actually lose market share in 2014—falling nearly half a percentage point—however, its share loss is not necessarily a reflection of the company’s waning influence so much as a sign of its maturing ad business in comparison to competitors. Google will still increase its net digital ad revenues 15.0% this year to reach $44.08 billion globally, eMarketer estimates, while the market grows slightly faster at 16.7%.

Facebook and Twitter are making the biggest market share moves this year, and Facebook will increase its share from 5.82% in 2013 to 7.79% in 2014—by far the largest among the US-based companies included in our forecast. Twitter will see the next largest growth in market share among these companies, reaching 0.79%—up from 0.50% in 2013—by nearly doubling its net ad revenues year over year.

Read the full press release for more information on how Microsoft’s increasing global digital ad market share.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on July 15, 2014.    

eMarketer: Global Ad Spending Growth to Double This Year

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Digital drives gains, will account for over 25% of global media advertising this year

NEW YORK, NY and LONDON, UK (July 9, 2014) — Advertisers worldwide will spend $545.40 billion on paid media in 2014, according to new figures from eMarketer. Total media ad spending will increase 5.7%, eMarketer projects, more than doubling its growth rate of 2.6% from a year ago.

Several factors will drive this year’s growth in total media ad spending—not only the worldwide advertising frenzies attached to the FIFA World Cup and, to a lesser extent, the Winter Olympics, but also the steady increases in online and mobile advertising as consumers globally shift their attention to digital devices.

On a country-by-country basis, the US is by far the leader in total media ad spending. eMarketer estimates that the US will eclipse $180 billion in advertising spending this year, or nearly one-third of the worldwide total. This spending is also the highest in the world per capita; US advertisers will spend nearly $565 on paid media, on average, to reach each consumer in the country in 2014.

Read the full press release on eMarketer’s latest worldwide ad spending forecast.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on July 9, 2014.    

eMarketer: Google Stays Firmly Atop UK Ad Market

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Facebook’s UK revenues continue to grow significantly

LONDON, UK (July 03, 2014) — This year, eMarketer expects Google to remain the UK’s No. 1 digital ad publisher by a wide margin. The search giant will take in roughly 40% of UK digital ad spending annually through at least 2016. We estimate that Google will increase net digital revenues in the UK by 16% this year, an upward revision based on higher-than-expected earnings reported in Q1 2014.

Read the full press release for eMarketer’s latest figures on UK digital ad spending.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on July 3, 2014.    

eMarketer: Total US Ad Spending to See Largest Increase Since 2004

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Mobile advertising leads growth; will surpass radio, magazines and newspapers this year

NEW YORK, NY (July 2, 2014) — Total media ad spending in the US this year will see its largest increase in a decade, according to new figures from eMarketer. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3% to reach $180.12 billion, achieving 5% growth for the first time since 2004, when ad spending increased 6.7%.

Mobile will lead this year’s rise in total media ad spending in the US, and advertisers will spend 83.0% more on tablets and smartphones than they did in 2013—an increase of $8.04 billion. By the end of this year, mobile will represent nearly 10% of all media ad spending, surpassing newspapers, magazines and radio for the first time to become the third-largest individual advertising venue, only trailing TV and desktops/laptops. Though investments in TV advertising will rise just 3.3%, advertisers will spend $2.19 billion more on the medium than they did in 2013, making it the second-leading category in terms of year-over-year dollar growth.

Read the full press release for more information on the largest total ad spending increase in a decade.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on July 2, 2014.    

eMarketer: UK Mobile Ad Spending to Pass the £2 Billion Mark This Year

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Spending on mobile advertising to overtake print in 2015

LONDON, UK (July 01, 2014) — Mobile ad spending in the UK continues to show significant growth and is expected to rise 96.0% this year to just over £2 billion ($3.16 billion), up from more than £1.03 billion ($1.61 billion) in 2013, according to eMarketer’s latest UK media ad spending estimates. By 2018, eMarketer expects mobile to claim almost 40% of total paid media spending in the UK.

Read the full press release for eMarketer’s latest figures on UK digital ad spending.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
PR Director
+44-7513-302-482
dduffy@emarketer.com

Posted on July 1, 2014.