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Archive for June, 2014

eMarketer: Mobile Shopping Drives UK Retail Ecommerce Sales

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Tablets will account for nearly two-thirds of mcommerce sales in the UK this year

LONDON, UK (June 23, 2014) — Shopping on mobile devices will account for a rapidly growing share of UK retail ecommerce sales and is expected to contribute to strong ecommerce sales growth this year, according to new figures from eMarketer. Already, over one-quarter of all online sales in the UK take place via smartphones and tablets; by 2018, that figure will near two in five.

Read the full press release for eMarketer’s latest figures on UK retail ecommerce.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
PR Director
+44-7513-302-482
dduffy@emarketer.com

Posted on June 23, 2014.    

eMarketer: US TV Ad Market Still Growing More Than Digital Video

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Television ad dollars to outpace digital video six-to-one in 2018

NEW YORK, NY (June 12, 2014) — Digital video advertising in the US is increasing at an eye-popping rate, but TV ad spending will still outpace digital video in dollar growth this year, according to new figures from eMarketer. Digital video will increase 41.9% this year, we project, reaching $5.96 billion, while TV advertising in the US will grow 3.3% to hit $68.54 billion.

Due to the two media’s varied stages of maturity, growth rates between TV, with its well-established market, and digital video, more recent on the scene but becoming increasingly prominent, will trend in different directions. The uptick in usage on digital devices is an important contributor to growth in ad spending for these sectors, but by no means will carry enough momentum to overtake the TV market in the near future.

Read the full press release for eMarketer’s latest figures on US TV and digital video ad spending.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
PR Director
+44-7513-302-482
dduffy@emarketer.com

Posted on June 12, 2014.    

eMarketer: Worldwide Smartphone Usage to Grow 25% in 2014

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A majority of the population in nine different countries will have adopted smartphones by the end of 2014

NEW YORK, NY and LONDON, UK (June 11, 2014) — Consumers around the world are rushing into the embrace of the smartphone market, according to new figures from eMarketer on mobile usage globally. By the end of this year, we predict, 1.76 billion people will own and use smartphones monthly, up more than 25% over 2013.

Just under a quarter of the world’s total population will use smartphones this year, and by 2017, more than a third of all people around the globe will be smartphone users. eMarketer’s estimates for smartphone users account for the number of individuals who own and use smartphones, regardless of the number of smartphones each of those individuals might have.

The total figure does not tell the entire story of global smartphone usage, and advanced handsets have already saturated more than half the population in many countries, or will in the next few years.

Read the full press release for eMarketer’s latest figures on global smartphone users.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
PR Director
+44-7513-302-482
dduffy@emarketer.com

Posted on June 11, 2014.    

eMarketer: Mobile Ad Dollars Shift to Search Apps

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Google loses share of $9 Billion US mobile search market; Yelp emerges from the pack

NEW YORK, NY (June 5, 2014) — Mobile advertising in the US will total $17.73 billion in 2014, with mobile search spending accounting for more than half of that total, or $9.02 billion, according to new figures from eMarketer. By 2018, we estimate, mobile search spending will reach $28.41 billion, or 85.9% of the US digital search advertising market.

eMarketer’s definition of mobile search advertising includes paid ads served by search engines, search applications and carrier portals to all mobile devices, including smartphones and tablets.

As smartphone and tablet usage continues to increase, users are becoming more sophisticated, blurring their mental division between browsers and apps. Mobile marketers are responding to the fact that mobile search behavior is becoming less comparable to its desktop/laptop counterpart, and as a result, the market for mobile search advertising continues to fragment.

Read the full press release for eMarketer’s latest figures on US mobile search spending.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
PR Director
+44-7513-302-482
dduffy@emarketer.com

Posted on June 5, 2014.