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Archive for May, 2014

eMarketer: Emerging Markets Drive Twitter User Growth Worldwide

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More than 40% of worldwide Twitter users will be in Asia-Pacific by 2018

NEW YORK, NY and LONDON, UK (May 27, 2014) — Twitter’s user base will increase 24.4% in 2014, according to eMarketer’s first-ever forecast of worldwide Twitter users. The social media property’s user growth will continue with double-digit gains through 2018, eMarketer estimates, and there are significant opportunities for Twitter to increase its audience across emerging markets.

From a regional standpoint, eMarketer estimates that the number of Twitter users in Asia-Pacific has already eclipsed North America and Western Europe by a wide margin — even considering that our figures exclude China due to the country’s ban on the site. In 2014, the Asia-Pacific region will account for 32.8% of all Twitter users, eMarketer estimates, compared to 23.7% in North America, the second-largest region for Twitter users. By 2018, Asia-Pacific will have more than 40% of the world’s Twitter users, more than doubling North America’s share. If China is on the Twitter map by that point, Asia-Pacific’s share is likely to be significantly higher. In 2018, we project, Twitter will grow more than 10% to reach nearly 400 million users globally.

Read the full press release for eMarketer’s first-ever estimates for worldwide Twitter users.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
PR Director
+44-7513-302-482
dduffy@emarketer.com

Posted on May 27, 2014.    

eMarketer: Direct-Response Tactics Take Majority of US Marketers’ Budgets

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Mobile grows to more than 35% of digital ad spending

NEW YORK, NY (May 20, 2014) — US advertisers will collectively spend upwards of $50 billion on digital advertising in 2014, according to new figures from eMarketer. This represents the fifth year in a row of torrid growth, reflecting broad economic and advertising industry trends that have driven nonstop, double-digit gains across virtually all industries since the trough of the Great Recession in 2009.

But the sweeping story of overall digital ad spending growth can overshadow important subtrends within individual industries. That is the impetus for eMarketer’s new report series: “Digital Ad Spending Benchmarks by Industry,” which provides a comprehensive overview of ad spending with deep-dive information about the challenges and opportunities that are driving marketing decisions in nine sectors: automotive; computing products and consumer electronics; consumer product goods (CPG); financial services; media and entertainment; pharmaceutical and healthcare; retail; telecom; and travel.

Read the full press release for eMarketer’s Digital Ad Spending Benchmarks by Industry report series.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
PR Director
+44-7513-302-482
dduffy@emarketer.com

Posted on May 21, 2014.    

Introducing eMarketer Retail, Powerful Intelligence on Major US Retailers

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Today we’re excited to launch eMarketer Retail, a new platform containing powerful benchmarks and indicators about major US retailers and store brands.

Companies across many sectors—including retail, commercial real estate and marketing—are being forced to adapt as shifts in the economy and consumer behavior affect retailer sales performance, store productivity, real estate footprints, advertising spending and other areas.

eMarketer is pleased to offer a new solution that can provide companies with highly reliable benchmarks on this topic in an easy-to-use, cost-effective platform.

We have a number of customers using the product already. Some are using it to build profiles about retail businesses so they can compete better or make better recommendations to marketing teams. Others are using this information to make better decisions about investments and loans in commercial real estate properties and securities.

“eMarketer Retail is an incredible resource,” said Gregg Katz, director of innovation and technology at The Shopping Center Group. “It is accurate, credible information in a fast and easy-to-use interface.”

Over the past six months, eMarketer has focused relentlessly on developing the most accurate, reliable information possible on the top retailers in the US. The result is high-quality intelligence in a world-class platform that is incredibly easy to use.

It’s available today at a very compelling price point.

– Josh Ramer, Product Manager
– Clark Fredricksen, Vice President, Product Marketing
– Patrick Miller, Vice President, Product Design

Posted on May 16, 2014.    

eMarketer: US Mobile Travel Sales to Increase 60% in 2014

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As tablets and smartphones proliferate, online travel bookings shift to mobile

NEW YORK, NY (May 8, 2014) — As more consumers adopt advanced mobile devices, mobile travel bookings are beginning to boom, according to new figures from eMarketer. Mobile travel sales, which include travel purchases on both tablets and smartphones, totaled $16.36 billion in 2013, according to eMarketer’s latest estimates, and will increase another 59.8% this year to reach $26.14 billion.

On the strength of a 31.6% compound annual growth rate (CAGR) between 2013 and 2018, mobile travel sales will jump to $64.69 billion by 2018, our forecast projects.

In 2014, eMarketer estimates that mobile travel sales will account for 18% of all digital travel sales, which also include bookings made on desktops and laptops. By 2018, mobile’s share will increase to reach 37% of all digital travel sales. All of the growth in digital travel is coming from mobile, and beginning in 2014, travel sales via desktops and laptops will decline slightly year over year throughout our forecast period.

Read the full press release for eMarketer’s latest figures on US mobile travel sales.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
PR Director
+44-7513-302-482
dduffy@emarketer.com

Posted on May 8, 2014.    

eMarketer: Tablets Challenge PCs as Leading Digital Video Channel in the US

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Time spent with tablet video grows 50% over 2013, but video ad dollars stay online

NEW YORK, NY (May 1, 2014) — The US market for tablet usage is maturing, and nearly half the population will use these devices at least once each month in 2014, according to new figures from eMarketer. In 2013, 132.2 million US consumers used a tablet, and that number is expected to grow 11.3% this year to reach 147.2 million. Growth rates will taper off into the low single digits over the next few years, eMarketer estimates, reaching 171.3 million tablet users by 2018, or 52.1% of the population.

In 2014, 113.4 million tablet users will watch video programming on their devices at least once each month, according to eMarketer, representing 77% of all tablet users. That penetration rate will grow to 87% by 2018, totaling 149 million tablet video viewers, which would also represent 70.1% of all digital video viewers. By comparison, the number of video viewers on smartphones will reach 89 million in 2014, and we project that figure to grow to 125.4 million by 2018-a large number, but the penetration rate among all smartphone users still won’t surpass 60% during our forecast period.

The time US adults spent watching video on tablets is also growing faster than on any other medium, according to our latest estimates. Based on current trends, it’s an inevitability that in the near future tablets will overtake time spent with video online — on desktops and laptops — as the leading digital medium for watching video programming.

Read the full press release for eMarketer’s latest figures on US tablet usage and video viewership.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
PR Director
+44-7513-302-482
dduffy@emarketer.com

Posted on May 1, 2014.