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Archive for May, 2013

Half of US Mobile Users to Play Games in 2013

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User growth to push US mobile gaming revenues to $1.78 billion in 2013

NEW YORK, NY (May 30, 2013)—More than half of all US mobile phone users—about 125.9 million people or 39.8% of the total US population—will play games on their phones this year, as the ongoing explosion in usage pushes mobile gaming revenues to $1.78 billion in the US, according to new figures from eMarketer.

Read the full press release on US mobile game users and revenues.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on May 30, 2013.    

Smartphone Adoption Tips Past 50% in Major Markets Worldwide, with More to Follow

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Analysis of many sources finds smartphones are already in the hands of 50% of mobile users in six major markets worldwide

NEW YORK, NY (May 29, 2013)—According to new figures from eMarketer, several markets worldwide reached a milestone in mobile usage last year. By the end of 2012, over half of mobile phone users in each country had made the switch from feature phones to smartphones. The coming years will see a domino effect hit regions around the world as smartphones become the norm in more places.

Read the full press release on worldwide smartphone users.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on May 29, 2013.    

eMarketer Event: Detroit Breakfast – June 18, 2013

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Tuesday June 18th, 2013 – Detroit, MI

eMarketer’s Noah Elkin will be delivering a presentation titled “KEY DIGITAL TRENDS FOR 2013 AND BEYOND”

 

About eMarketer’s Detroit Breakfast

Join us Tuesday, June 18, 2013  for a breakfast presentation by eMarketer’s Noah Elkin. To help you make sense of today’s most complex and fast-changing digital marketing, media and commerce trends, Mr. Elkin will paint a comprehensive portrait of the marketplace using data collected from hundreds of research sources.

By using eMarketer’s unique approach of analyzing many perspectives, Mr. Elkin will provide key insights that will help you develop a better, more nuanced understanding of important shifts in media fragmentation and consumer behavior, media buying, digital marketing and ecommerce.

He’ll look at how today’s multiscreen, multiplatform environment brings changes to your customers’ path to purchase and explore the implications this shift raises for your marketing efforts in 2013 and beyond.

Key Questions:

  • In an age of increasing media fragmentation, how can marketers most effectively use a screens-based approach to connect with their audiences?
  • How is the mobile-first imperative shifting the balance between owned, earned and paid media?
  • What factors do marketers need to consider when approaching the revised path to purchase?

 

 

eMarketer events are by invite only. To attend an eMarketer event, contact your account manager directly or email Roger Marin

Posted on May 21, 2013.    

eMarketer Event: Chicago Breakfast – June 3, 2013

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Monday June 3rd, 2013 – Chicago, IL

eMarketer’s Noah Elkin will be delivering a presentation titled “KEY DIGITAL TRENDS FOR 2013 AND BEYOND”

 

About eMarketer’s Chicago Breakfast

Join us Monday, June 3, 2013  for a breakfast presentation by eMarketer’s Noah Elkin. To help you make sense of today’s most complex and fast-changing digital marketing, media and commerce trends, Mr. Elkin will paint a comprehensive portrait of the marketplace using data collected from hundreds of research sources.

By using eMarketer’s unique approach of analyzing many perspectives, Mr. Elkin will provide key insights that will help you develop a better, more nuanced understanding of important shifts in media fragmentation and consumer behavior, media buying, digital marketing and ecommerce.

He’ll look at how today’s multiscreen, multiplatform environment brings changes to your customers’ path to purchase and explore the implications this shift raises for your marketing efforts in 2013 and beyond.

Key Questions:

  • In an age of increasing media fragmentation, how can marketers most effectively use a screens-based approach to connect with their audiences?
  • How is the mobile-first imperative shifting the balance between owned, earned and paid media?
  • What factors do marketers need to consider when approaching the revised path to purchase?

 

 

eMarketer events are by invite only. To attend an eMarketer event, contact your account manager directly or email Roger Marin

Posted on May 10, 2013.    

eMarketer Event – London Breakfast – May 23, 2013

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Thursday, May 23rd, 2013 – London, UK

eMarketer’s UK Analysts will be delivering a presentation titled “The Changing UK Consumer”

 

About eMarketer’s London Breakfast

Join us Thursday, May 23, 2013  in London for a breakfast presentation by eMarketer’s UK analysts. To help you make sense of the complex and fast-moving digital trends affecting your target audiences, the team will paint a portrait of the changing UK consumer using data collected from hundreds of research sources.

Using eMarketer’s unique approach of analyzing many perspectives, our London-based analysts will provide key insights to help you develop a better, more nuanced understanding of important consumer trends-including media and device usage, key activities on digital platforms, and new developments in ecommerce.

The team will look at how today’s multiscreen, multiplatform environment is enabling new possibilities of engagement with consumers, and explore the implications this raises for your marketing efforts in 2013 and beyond.

 

 

eMarketer events are by invite only. To attend an eMarketer event, contact your account manager directly or email Roger Marin

Posted on May 10, 2013.    

eMarketer: Emerging Markets Drive Facebook User Growth

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But analysis of many sources suggests user numbers in mature markets are not falling.

NEW YORK, NY (May 9, 2013)—India, Brazil and Russia, along with the Middle East and Africa, are driving the biggest gains in Facebook’s worldwide user base. According to new estimates from eMarketer, Facebook will pass 1 billion active users worldwide in 2013 as the company sees particularly strong growth in its Asia-Pacific, Middle East and Africa, and Latin American user bases, with each region set to rise by about 30% or more this year. By next year, Facebook will reach 1.26 billion global users.

Read the full releases on global and UK Facebook usage.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on May 9, 2013.    

eMarketer: UK Tablet Use Sees Robust Growth

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iPad growth slows as UK tablet market continues to expand

LONDON, UK (May 02, 2013)—This year, eMarketer estimates, nearly 20 million people in the UK will use a tablet at least once per month, up 39% over 2012’s 14.1 million users. This includes people of all ages who use tablet devices—not just tablet owners. eMarketer believes significant sharing of the devices among family and household members makes for a larger number of tablet users than owners.

Read the full press release on UK Tablet market

For more information:

Clark Fredricksen
Corporate Spokesperson
Vice President
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on May 2, 2013.