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Archive for March, 2013

eMarketer: Google, Facebook Continue to Lead in Digital Display Revenues

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NEW YORK, NY (March 29, 2013)—US digital display ad spending will continue its robust growth this year after reaching nearly $15 billion in revenues in 2012, eMarketer predicts. And fast-growing ad revenues at Twitter will soon make it the No. 4 display ad player in the country, ahead of Microsoft and AOL.

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on March 29, 2013.    

eMarketer: Advertising Spending on Yahoo! Is Back in Black

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NEW YORK, NY (March 29, 2013)—eMarketer’s latest forecast for US online ad spending raises expectations for Yahoo! for the first time in more than a year, as signals suggest advertisers will continue to increase investment in the web giant.

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on March 29, 2013.    

eMarketer: Twitter Forecast Up After Strong Mobile Showing

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NEW YORK, NY (March 28, 2013)—eMarketer has raised its forecast for advertising spending on Twitter for 2013 and 2014, estimating the company will earn $582.8 million in global ad revenues in 2013 before nearing $1 billion next year. More than half of that total will come from mobile, and mobile’s share will rise over the next few years.

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on March 28, 2013.    

New Figures: How Digital Behavior Differs Among Millennials, Gen Xers and Boomers

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NEW YORK, NY (March 21, 2013)—Internet usage, and many online activities, have reached or are close to a saturation point in the mature US market—and that goes for usage among the young as well as older groups. There is more movement in mobile, as users take up smartphones and the mobile internet at a fast clip.

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on March 21, 2013.    

Report: CPG Brands Bridge the Gap Between Ecommerce Shoppers and Buyers

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NEW YORK, NY (March 20, 2013)—The US CPG category already sees a good deal of shopper research happening online. However, converting these shoppers into buyers has proved trickier. A new eMarketer report finds that online sales in the CPG category will explode in coming years, and brands will have to resolve logistical difficulties if they hope to get a share of that increased digital purchasing.

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on March 20, 2013.    

eMarketer in the News: March 4-15, 2013

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3-19-2013 1-08-25 PM

The Wall Street Journal – Web Video: Bigger and Less Profitable
March 14, 2013 – Spending on online-video advertising is expected to top $4.1 billion this year, according to eMarketer, up 41% from 2012. Read more.

The Wall Street Journal – Facebook Working on Incorporating the Hashtag
March 14, 2013 – Twitter is expected to make about half a billion dollars in advertising revenue this year, according to eMarketer. Facebook generated $4.3 billion last year from advertising. The gap is narrower in mobile advertising, where Twitter is expected to make $249 million this year, versus Facebook’s $851 million, according to eMarketer. Read more.

The Wall Street Journal – FTC Says Tweet Ads Need Some Fine Print
March 13, 2013 – Twitter Inc. doesn’t disclose its financial results, but research firm eMarketer expects Twitter to generate about $545 million in ad revenue this year, up from $288 million last year. Facebook Inc. posted $4.28 billion in ad revenue for 2012. Read more.

The Associated Press – Time Spin-Off Highlights Risks Facing Magazines
March 10, 2013 – Research firm eMarketer predicts that while print magazine ad revenue will remain flat at about $15.1 billion from 2011 to 2016, digital magazine ad revenue will grow from $2.7 billion to $4.1 billion over the same period. Read more.

Reuters – Facebook Unveils ‘Mobile First,’ Picture-Friendly Newsfeed
March 10, 2013 – In terms of overall mobile advertising, Google commanded a 53.5 percent share in 2012, aided by its dominance in search-based ads. Facebook had just 8.4 percent, a distant runner-up, according to estimates from research house eMarketer. Read more.

Advertising Age – Facebook News Feed Redesign Gives Marketers What They’ve Pined For: Bigger Ads
March 7, 2013 – “I really wonder how many people are going to take an effort with all of those,” said eMarketer’s principal analyst Debra Aho Williamson. Read more.

USA Today – Lending Club’s Peer-to-Peer Lending Business Growing
March 10, 2013 – Think of how we all used to buy music, books, movies, fashion and travel services. Today, those industries deliver a huge chunk of their customer transactions and services over the Web, which is why electronic commerce in the U.S. totaled $343 billion last year, according to researcher eMarketer. Read more.

USA Today – Conde Nast Launches Magazine-Branded Video Channels
March 12, 2013 – U.S. digital video ad spending is expected to increase 41.3%, to $4.1 billion, in 2013, according to research firm eMarketer. By 2016, it’ll nearly double to $8 billion, eMarketer estimates. Read more.

USA Today – Facebook Changes News Feed to Get More Visual
March 7, 2013 – Since it began placing ads on News Feed, Facebook sold more mobile display revenue in the USA than any other ad publisher last year, eMarketer estimates. It took home 18.4% of the market, edging Google (17%), which is also making strides. Read more.

Bloomberg – Google-Apple Valuation Gap Widest Since 2005 on Ads
March 6, 2013 – The tide has turned, with Google demonstrating an ability to expand swiftly into new businesses, mainly mobile advertising. Google will command 55 percent of the U.S. market for mobile-ad revenue this year and 57 percent in 2014, according to eMarketer. Read more.

Bloomberg – Lolly Wolly Doodle Shows How to Profit From Social: Tech
March 5, 2013 – “Large retailers still have a long way to go in making the most out of social commerce and social networks,” Clark Fredricksen, vice president at researcher eMarketer, said in an interview. Read more.

Bloomberg – News Corp., Disney Said Discussing Control of Hulu Site
March 2, 2013 – The U.S. advertising market for online video grew 47 percent to $2.93 billion in 2012, according to New York-based eMarketer. This year marketers are expected to spend $4.14 billion, the researcher said. Read more.

Posted on March 15, 2013.    

Report: More Buyers Join Brazil’s Robust Ecommerce Market

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NEW YORK, NY (March 13, 2013)—Brazil’s ecommerce market has grown by double digits for the past couple of years, and double-digit expansion is expected to continue through 2014, according to a new eMarketer report. Major sporting events will help propel ecommerce sales, along with a growing number of middle-class consumers who are adopting digital purchasing.

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on March 13, 2013.    

Introducing eMarketer for iPad.

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Today we’re announcing a new iPad app which gives corporate subscribers fast and easy access to the latest eMarketer reports.

eMarketer iPad App for Corporate Subscribers

It’s the newest part of our corporate subscription platform, which is designed to quickly deliver information across multiple devices so users can get a comprehensive understanding of important digital trends—based on eMarketer’s approach of evaluating information from multiple research sources—whether they’re at a desk, in a cab or on a plane.

The app allows users to read new eMarketer reports in a simple ereader format. They can also search for recent reports covering all geographies and topics, bookmark favorite sections and highlight key passages, and sync favorite reports with eMarketer’s mobile phone app and desktop platform.

Corporate subscribers can download the app now in Apple’s App Store.

Not a corporate subscriber? Learn more.

About eMarketer

eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.
www.eMarketer.com

Posted on March 13, 2013.    

Report: In Indonesia, a New Digital Class Emerges

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NEW YORK, NY (March 13, 2013)—Indonesia is not officially a BRIC country, but its fast-growing economy and massive population make it an extremely important emerging market. As the country develops, more internet users are coming online. According to a new eMarketer report, rapid increases in internet and mobile internet use are projected for the coming years.

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on March 12, 2013.    

Report: Online Retailers Move Past Discounts to Earn Deeper Customer Loyalty

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NEW YORK, NY (March 11, 2013)—Retailers often equate loyalty programs with discounts, but there is a deeper connection companies can form with their customers to turn them into repeat buyers, as well as evangelizers of the brand. According to a new eMarketer report, technology can play a role in identifying what customers want and how to keep them excited.

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on March 11, 2013.