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Archive for February, 2013

eMarketer Named Official Research Partner for ad:tech 2013

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2-28-2013 3-52-22 PM

We are happy to announce that eMarketer has been named the Official Research Partner for ad:tech 2013.

From the original press release via MarketWatch:

“It’s gratifying to work together with ad:tech to make their conferences even more rewarding for all companies that attend or are involved,” said eMarketer Vice President of Marketing David Iankelevich.

In addition to contributing digital insights to the overall event, eMarketer will also provide All Access pass holders and VIP guests of ad:tech with a complimentary copy of our “Key Digital Trends for 2013” report.

For more information on attending ad:tech 2013, click here.

Posted on February 28, 2013.    

eMarketer to Establish Headquarters at 11 Times Square

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2-28-2013 11-25-08 AM

We are happy to announce some exciting news for the future of eMarketer. As both our business and our team have expanded, the need for a space that reflects this growth has become a top priority for the company. After a long hunt, we’ve found our new headquarters.

On February 27, eMarketer signed a 53,000 square-foot lease at 11 Times Square, a new 1.1-million-square-foot LEED-Gold-certified office and retail tower in Midtown. Spanning the 12th and 14th floors, this new office space marks an important step forward for our employees, clients and the company at large.

From the original press release via Bloomberg:

“We believe a world-class work facility is fundamental to our company culture and our ability to provide world-class information to clients,” said eMarketer CEO Terry Chabrowe. “Establishing a new headquarters at 11 Times Square will help us continue to expand our team and meet growing demand from businesses worldwide looking to better understand the digital marketplace.”

Following a custom architectural design on the two floors, the move is set to take place in Summer 2013.

Posted on February 28, 2013.    

eMarketer Event: San Francisco Breakfast – March 19, 2013

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Tuesday, March 19th – San Francisco, CA 

eMarketer’s Noah Elkin will be delivering a presentation titled “Key Trends for 2013.”

About eMarketer’s San Francisco Breakfast

Join us Tuesday, March 19, 2013  for a breakfast presentation by eMarketer’s Noah Elkin. To help you make sense of today’s most complex and rapidly evolving issues, Noah will discuss some of the most important digital marketing, media and commerce trends for 2013.

Marketers used to speak in terms of three screens: TV, PC and mobile. Today, with the inclusion of tablets, you have at least four to consider, each presenting its own use case. But one thing is certain: As smart devices bridge the gap between offline and digital experiences, yesterday’s desktop-centered marketing approach seems increasingly outmoded. Noah will address what this means for your marketing efforts in 2013 and beyond.

Today’s multiscreen, multitasking environment also brings changes to your customers’’ path to purchase. What was formerly a linear marketing funnel now comprises a range of activities occurring along parallel and intersecting paths. Mr. Elkin will explore the implications this shift raises, including the importance of serving up relevant content to match new touchpoints and the value you can derive from mining the disparate data generated by the growing number of micro-transactions that occur along this revamped path to purchase. Put simply, “Big Data” holds one of the keys to big dollars.

Key Questions:

  • In an age of increasing media fragmentation, which screens can marketers use to most effectively connect with their audiences?
  • How is the mobile-first imperative reshaping the marketing funnel?
  • What factors are pushing marketers to become content creators?
  • How can “Big Data” help marketers respond to cross-platform fragmentation?


eMarketer events are by invite only. To attend an eMarketer event, contact your account manager directly or email Roger Marin

Posted on February 27, 2013.    

eMarketer in the News: February 22, 2013

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1-29-2013 3-11-41 PM

New York Times – Nickelodeon Hopes Its App Wins Hearts
February 19, 2013 – Paul Verna, a senior analyst at eMarketer, said the authentication model could pose challenges for Viacom. He pointed to the media company’s dispute with DirecTV this last summer, which prompted the satellite provider to suspend Viacom’s channels. Read more.

New York Times – Marissa Mayer Puts Her Stamp on
February 20, 2013 – Yahoo, once the biggest seller of display ads in the United States, went from a leading 15.5 percent share of all digital ad revenues in the United States in 2009, to an 8.4 percent share last year, even as total digital ad spending grew, according to eMarketer. Read more.

The Wall Street Journal – Twitter Launches New System to Simplify Ad Purchases
February 20, 2013 – Facebook made its own broadly available less than a year before its 2012 IPO, and research firm eMarketer. estimates roughly 60% of Facebook’s advertising revenue comes from ads bought through its API. Read more.

Financial Times – Twitter Tries New Tool to Unlock Ads
February 21, 2013 – Research firm eMarketer estimates Twitter revenues will grow nearly 90 per cent this year to $545.2m, and reach more than $800m in ad revenues worldwide by 2014. Read more.

Reuters – Twitter Begins Integrating Advertising Software
February 20, 2013 – In 2013, Twitter’s ad revenues are expected to grow nearly 90 percent to $545 million, according to eMarketer which noted that Facebook Inc experienced similarly rapid growth after opening its API to advertisers in 2011. Read more.

Associated Press – Renewed Fervor For Google Lifts Stock Above $800
February 19, 2013 – Google already dominates mobile advertising, with its U.S. revenue from that business expected to approach $4 billion this year, up 84 percent from nearly $2.2 billion in 2012, according to the research firm eMarketer. Google commands a 55 percent share of the mobile ad market, based on eMarketer’s estimates. Read more.

Advertising Age – Twitter’s Big Money Move? Let Others Optimize Ad Campaigns
February 20, 2013 – eMarketer projects Twitter’s ad revenue will climb to $807.5 million in 2014, up from $545.2 million this year. Read more.

Advertising Age – Seven Simple Steps to Sell More Mobile Advertising
February 20, 2013 – In line with that growth, eMarketer estimates that mobile ad spending around the world more than doubled in 2012 — from $4 billion in 2011 to $8.41 billion — and expects it to approach $37 billion by 2016. Read more.

Advertising Age – Sprint Partners With Telefónica to Form Mobile Ad Network
February 20, 2013 – While research firm eMarketer projects U.S. mobile display ad spending to increase by 82.8% from 2012 to 2013, many are skeptical about the effectiveness of such ad impressions. Mr. Polk said that the network will help fix that. Read more.

Bloomberg – In Fast-Growing Mobile Ad Business, How Fast Is Fast Enough?
February 22, 2013 – For example, in an eMarketer report on mobile display advertising, the firm says it expects Millennial’s annual growth rate to be 45.8 percent — slower than the industry average of 70.5 percent, according to the research firm. Read more.

Bloomberg – Twitter Joins With Adobe, Salesforce to Sell Ads on Site
February 20, 2013 – Twitter is following the approach of Facebook Inc., which has also enlisted outside software makers to sell ads on its social network. The alliances are aimed at helping businesses use tools such as Adobe’s Media Optimizer and Salesforce’s Marketing Cloud to place promotions simultaneously on multiple social-media sites, including Twitter, said Clark Fredricksen, vice president at eMarketer. Read more.

Bloomberg – Google Tops $800 for Record High as Mobile Search Gains
February 19, 2013 – Google, based in Mountain View, California, had more than 41 percent of all digital ad revenue in the U.S. in 2012, according to eMarketer. In mobile, Google holds a 53 percent share, compared with 8.4 percent for Facebook Inc., owner of the world’s largest social network. Google dominates the U.S. search-based advertising market, with a 75 percent share, according to eMarketer’s estimates. Read more.

Bloomberg – Billionaire Alwaleed Buys 360buy Stake for China Expansion
February 18, 2013 – China has the highest number of people who buy goods online, nearly 220 million in 2012, according to industry researcher eMarketer. Read more.

USA Today – Yahoo Introduces New Home Page
February 20, 2013 – Yahoo’s share of U.S. online ad revenue fell to 8.4% in 2012 from 12.8% in 2010, according to research firm eMarketer. Google accounts for more than 41%. Read more.

The Guardian – New York Times Company Exploring Sale of the Boston Globe
February 20, 2013 – US newspaper print ad revenues are expected to drop to $16.4bn in 2016 from $19.14bn in 2012. Digital revenues, which include all digital platforms, will edge up to $4bn from $3.4bn, according to eMarketer. Read more.

Posted on February 22, 2013.    

Report: Mobile Display Ad Types and Options Expand, Incorporating Unique Device Capabilities

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NEW YORK, NY (February 20, 2013)—A new eMarketer report finds that while banner ads remain the dominant ad format on mobile, other options are quickly proliferating. Utilizing the location and context data available on mobile devices, advertisers are delivering more targeted and engaging mobile advertising.

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson

Denise Duffy
UK Press Inquiries

Posted on February 20, 2013.    

eMarketer in the News February 2-15, 2013

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1-29-2013 3-13-42 PM

The Wall Street Journal – Why Credit Card Companies Need Some Madison Avenue Style
February 7, 2013 – The opportunity here is massive — total real-world (not online) retail commerce is $4 trillion a year in the U.S., and eMarketer just reported that mobile advertising is expected to increase by 180 percent in the coming year to reach $4 billion. Read more.

The Wall Street Journal Americas – Brasileiros Reinam Nas Redes Sociais
February 4, 2013 – Segundo a pesquisadora eMarketer Inc., os gastos com publicidade on-line no Brasil vão dobrar nos próximos quatro anos, para US$ 4 bilhões. Até agora, os consumidores brasileiros vêm mostrando uma disposição incomum para fazer compras on-line com cartões de crédito. Read more.

Financial Times – AOL Revenues Grow After Eight Years
February 8, 2013 – AOL’s global display ad revenues were flat in the quarter, with domestic display ad revenues down 3 per cent. In contrast, the overall US display advertising market increased 21.5 per cent in 2012, according to research firm eMarketer. Read more.

Associated Press – Live Action: Twitter Grabs Super Bowl Spotlight
February 4, 2013 – Research firm eMarketer estimates that Twitter will book advertising revenue of $545.2 million this year, up 89 percent from 2012. Next year, worldwide ad revenue is expected to hit $807.5 million, a 48 percent increase from 2013. Read more.

Advertising Age – Millennial Media In Talks to Acquire Mobile Ad Buying Platform Metaresolver
February 11, 2013 – The real-time display market is expected to grow 72% in 2013 to account for 19% of all digital display ads sold, according to eMarketer. Mobile is a very small slice of that, but the mobile ad industry is moving in a similar direction. Read more.

Advertising Age – Twitter’s Purchase of Bluefin Labs: A Play to Make Social-TV Craze Into a Business
February 4, 2013 – The BlueFin guys also make incredible data visualizations of social conversation, which will no doubt start showing up in Twitter sales decks. Twitter is on track to take in $545.2 million in ad revenue this year and $807.5 million in 2014, according to an eMarketer estimate. Read more.

Advertising Age – Google Revamps AdWords In Bid to Boost Mobile Ad Revenue
February 6, 2013 – eMarketer projects Google has a 93.3% share of the $1.99 billion U.S. mobile search ad market – a $1.86 billion haul. Spending on mobile search ads domestically is expected to jump 55% to $3.6 billion next year, with Google holding down a 92.4% share. Read more.

Advertising Age – Facebook Lays Groundwork For Ad Network Off The Social Site
February 11, 2013 – Facebook is a growing power in display advertising. The company is expected to bring in nearly $2.7 billion in 2013, well ahead of Yahoo’s $1.4 billion and close to Google’s $3.2 billion, according to eMarketer. Read more.

Advertising Age – Twitter Hires Its First Research Chief From Google
February 1, 2013 – eMarketer predicts that Twitter will take in $545.2 million in revenue this year, but in order to cross over into the 10-figure threshold, it will likely need to articulate the value of its ad products in terms all media buyers are versed in, and that’s where a research chief like Mr. Graham comes in. Read more.

USA Today – Two Years Later, AOL and HuffPost Like the Connection
February 10, 2013 – Despite its recent revenue growth, AOL still faces hurdles. It lost share in the overall U.S. digital ad market in recent years, according to industry tracker eMarketer. AOL had a 2.5% share of all U.S. digital ad revenue in 2012, down from 2.8% in 2011 and 3.3% in 2010. Read more.

AFP – Global Ecommerce Sales Topped $1 tn in 2012: Study
February 5, 2013 – But for 2013, the Asia-Pacific region is likely to be number one with 30 percent growth, which would bring the market to $433 billion, eMarketer said. Read more.

Mashable – Ecommerce Sales Topped $1 Trillion Worldwide in 2012
February 5, 2013 – Global ecommerce sales passed $1 trillion in 2012 for the first time ever, fueled by growth in North America and the Asia-Pacific region, according to a new report from eMarketer. North America sales increased 13.9% year-over-year to about $365 billion and Asia-Pacific sales increased by 33% to about $332 billion. Read more.

Bloomberg – Google Rises to Record on Investor Optimism on Growth Prospects
February 2, 2013 – Google had more than 41 percent of all digital ad revenue in the U.S. in 2012, according to eMarketer. In mobile, Google holds a 53 percent share, compared with 8.4 percent for Facebook. Google dominates the U.S. search-based advertising market, with a 75 percent share, according to eMarketer’s estimates. Read more.

Bloomberg – Yahoo CEO Mayer to Cement Facebook Ties While Pushing Mobile
February 13, 2013 – This year, Yahoo’s share of the U.S. market will slip to 8 percent, from 9.3 percent in 2012, according to researcher eMarketer. Google Inc. will widen its lead to 18 percent from 15 percent last year, while Facebook will advance to 15 percent from 14 percent. Read more.

Bloomberg – Yahoo Links Up With Google to Put Ads on Finance, News Sites
February 7, 2013 – Google will retain its lead in the $17.7 billion U.S. market for display ads this year, with an 18 percent share, while Facebook Inc. will have 15 percent and Yahoo will slip to 8 percent, eMarketer estimates. Read more.

CNBC – Instagram Change May Help It Finally Make Money
February 6, 2013 – While the mobile platform is where Instagram is likely to focus its advertising opportunity, web expansion gives the company an easy way to possibly create ad revenue, said Debra Williamson, a social media advertising analyst for eMarketer. Read more.

Billboard – Business Matters: Pandora Pauses, But Internet Radio on the Rise
February 7, 2013 – The entire Internet radio market got a favorable forecast in a new report by eMarketer. The research house projects U.S. monthly Internet radio listeners will rise from 132.6 million in 2012 to 176.5 in 2016. That will mean by 2016 nearly 54% of the U.S. population and more than 67% of Internet users will be listening to personalized Internet radio or an online simulcast of a broadcast radio station. Read more.

Posted on February 15, 2013.    

Report: Real-Time Marketing Grows in Importance as Social Analytics Improve

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NEW YORK, NY (February 13, 2013)—The age of real-time marketing is nigh, according to a new report by eMarketer. Marketers are already well-versed in analyzing social media sentiment for clues to brand health, and most have the capability to respond to comments and complaints on social media. But more are now tapping the services of social analytics vendors, digital agencies and PR firms to also use social data for a variety of outbound marketing activities, according to the new eMarketer report, “Meeting the Need for Speed: How Social Analytics Support Real-Time Marketing.”

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson

Denise Duffy
UK Press Inquiries

Posted on February 13, 2013.    

Report: Digital Buying Penetration and Ecommerce in Latin America

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NEW YORK, NY (February 13, 2013)—While Argentina’s digital buyer penetration rate trails more developed internet economies, the Latin American country leads the region in the percentage of internet users buying via online and mobile channels. Digital buyer penetration will reach 45.7% by the end of the year, according to new eMarketer estimates. The country will exceed Brazil, which has the next greatest concentration of digital buyers, by nearly 10 percentage points in 2013. Argentina will remain the country with the highest percentage of digital buyers in the region through 2016.

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson

Denise Duffy
UK Press Inquiries

Posted on February 13, 2013.    

iMedia Video Summit – March 3 – 6, 2013

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imedia video

March 3 – 6, 2013

eMarketer Editorial Director Ezra Palmer will be  moderating  a panel  titled “The Future of the Network”

About iMedia Video Summit

From silver screen to third screen, New Front to Upfront, thoughtful planning and the right partners are imperative to video success on any channel. Join iMedia’s Video Summit where marketing, media and creative elite within the $68 billion video marketplace come together for 2.5 days to explore this vast and ever-growing industry along with choice media and tech companies. This iMedia Summit will focus on group discussion, strategy and collaboration – all with white-glove service, invaluable, time-saving networking events and five-star luxury that only iMedia delivers.


About eMarketer Editorial Director Ezra Palmer

Ezra heads eMarketer’s editorial group, managing a team of researchers, interviewers, writers, analysts, forecasters and editors as they collect, analyze and contextualize data from thousands of research sources worldwide for the company’s global corporate subscriber base.

He has created and managed digital content products since the mid-1990s, when he was the founding news editor of The Wall Street Journal’s online edition,  Prior to joining eMarketer, Ezra was SVP, digital content and product development, at Westwood One in Los Angeles, and he was the Managing Editor and Senior Product Director of Yahoo! News.

Posted on February 13, 2013.    

Facebook UK CPG Summit – February 28, 2013

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February 28, 2013 – London


eMarketer chairman Geoff Ramsey will be  presenting the keynote presentation.


About eMarketer Chairman Geoff Ramsey

Geoff Ramsey is one of the most exciting visionaries in digital marketing today. As the chairman of eMarketer, Geoff is not only on the cutting edge of research trends and best practices, but he offers a rich understanding and big-picture perspective of the digital landscape and its impact on marketing and media.

A highly regarded speaker, Geoff keynotes at major industry events around the globe, as well as at Fortune 100 corporations including Google, Yahoo! and Visa. He is frequently quoted in The Wall Street Journal, Forbes, BusinessWeek and Advertising Age.

In 2011, Geoff received the ad:tech Industry Achievement Award, which honors individuals in the digital marketing space who have demonstrated consistent outstanding service, generated breakthrough ideas and fostered industry growth. His book, Digital Impact: The Two Secrets to Online Marketing Success (Wiley, 2011), co-authored with Vipin Mayar, has earned critical praise from industry leaders.

Posted on February 13, 2013.