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Archive for January, 2013

Report: In the UK, Will Mobile Payments Go Mainstream?

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NEW YORK, NY (January 31, 2013)—UK consumers lead the world in mobile commerce and smartphone use, but most have resisted making mobile payments. Nonetheless, the building blocks are in place for adoption and rapid growth, according to a new eMarketer report, “UK Mobile Payments: Toward the Tipping Point?”

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on January 31, 2013.    

eMarketer: Mobile Spurs Digital Coupon User Growth

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NEW YORK, NY (January 31, 2013)—According to new eMarketer estimates, digital couponing has become a widespread activity among US adults, and the number of digital coupon users continues to grow, albeit modestly. Driving this increase are those consumers redeeming coupons via smartphones. Smartphone coupon users are still a small group, but the audience will continue expanding by double digits through 2014.

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on January 31, 2013.    

Report: Google’s Expanded Travel Info Revamps Marketer Landscape

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NEW YORK, NY (January 30, 2013)—Google’s stated mission is to “organize the world’s information and make it universally accessible and useful.” And recently it has extended that effort into the travel space, upending the online landscape for travel marketers, according to a new eMarketer report, “Travel Search Redefined: What Google’s Travel Content Means for Marketers.”

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on January 30, 2013.    

eMarketer in the News: January 25, 2013

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The Wall Street Journal – BlackRock Offers to Buy Twitter Stock
January 25, 2013: Twitter in the last two years has built an advertising business from essentially nonexistent to an estimated $288.3 million in 2012 advertising revenue, according to research firm eMarketer. Read more.

The Wall Street Journal – Google Has Prescription for Mobile
January 22, 2013: Add it up, and Google had 53% of the $4.1 billion U.S. mobile advertising market in 2012, according to eMarketer. Next closest is Facebook, at 8%. Google doesn’t enjoy immunity, but its position looks healthier than most. Read more.

The Wall Street Journal – Facebook on Collision Course With Google on Web Searches
January 16, 2013: Google generates the majority of its $40 billion in annual revenue world-wide from selling ads on its search engine. In the U.S., Google was projected to make more than $13 billion in search-ad revenue, or 75% of the entire market, in 2012, according to research firm eMarketer. Read more.

The Wall Street Journal – Analysts Cautiously Optimistic as eBay Gets Ready to Close the Books on 2012
January 14, 2013: For instance, last week, eMarketer reported that U.S. sales over mobile devices increased 81 percent, to nearly $25 billion, in 2012. At that level, it said, mobile devices accounted for 11 percent of total U.S. e-commerce sales. Read more.

Financial Times – Twitter Flies to $9bn Despite Facebook’s Fall
January 25, 2013: Last year had highs and lows for Facebook but 2012 was a rollercoaster for Twitter, too. It held a coming-out party for its burgeoning advertising business at the Cannes Lions festival in June and played prominent roles in media coverage of the London Olympics and US Presidential election, ending the year with 200m active users and advertising revenues predicted by eMarketer to have reached $288m. The American Dialect Society named “hashtag” its word of the year. Read more.

Financial Times – Facebook Move Into Search Hits Yelp
January 15, 2013: In the long-term, it is unclear exactly how much Facebook could threaten Google’s position in terms of advertising dollars. Google dominates the search advertising world, with nearly 75 per cent of US search ad revenues going to Google last year, according to eMarketer. Read more.

The Economist – Facebook: Search Me
January 19, 2013: According to eMarketer, a research firm, an estimated $17.6 billion was spent on search ads in America alone last year, with Google pocketing three-quarters of that sum. Read more.

Reuters – As World of Gadgets Grows, Online Industry Tunes In To Video Ads
January 25, 2013: Research firm eMarketer says video is the fastest growing form of online advertising, with spending increasing 46 percent last year, and outpacing popular formats such as search ads and display ads. Read more.

The Associated Press – Searching for Answers On Facebook
January 16, 2013: eMarketer analyst Debra Aho Williamson predicts a “mass exodus” of untagging and unliking of photos and interests as Facebook rolls out the search feature more broadly and people realize that the things they liked 5 years ago are suddenly searchable by their friends and others, depending on their privacy settings. Read more.

NPR’s All Tech Considered – ‘It’s About Time’: Facebook Reveals New Search Feature
January 16, 2013: Debra Aho Williamson, an analyst at eMarketer, said this feature may actually help users really understand how much information they’ve been sharing. Read more.

Advertising Age – Facebook Unveils Search Tool That Could Supply Intent Data for Ad Targeting
January 15, 2013: “Facebook has certainly put all the right capability in for people to control their privacy, but what I don’t think people have anticipated is that things you posted five or three years ago that may be embarrassing or not reflective of who you are right now can be turned up in search,” said Debra Aho Williamson, eMarketer’s principal analyst. Read more.

Advertising Age – Google Posts Strong Holiday Quarter as Retailers Boost Spending
January 22, 2013: Google’s opportunity in mobile search is immense. Spending on mobile search ads in the U.S. is expected to climb 55% to $3.6 billion next year, according to eMarketer projections, and Google’s cut is expected to be 92.4%. Read more.

USA Today – Google Shares Surge on Jump in Q4 Profits
January 23, 2013: Google dominates the mobile-ad market in the U.S., with about 55% of the $2.6 billion market in 2012, according to researcher eMarketer. Google accounts for more than 41% of all digital ad revenue in the U.S., eMarketer estimates. Read more.

USA Today –
January 16, 2013: Facebook raked in about $4.2 billion from advertising last year — 84% of its estimated $5 billion in total revenue, according to eMarketer. Leading the charge were mobile display sales. Facebook took home about 18% of the U.S. market last year, or $339 million, besting Google’s 17%. Read more.

USA Today – Facebook Unleashes Cupid Potential
January 17, 2013: Facebook raked in about $4.2 billion from advertising last year — 84% of its estimated $5 billion in total revenue, according to eMarketer. Read more.

USA Today – What Will Facebook’s Big News Be? Some Contenders
January 15, 2013: Facebook raked in about $4.2 billion from advertising last year — 84% of its estimated $5 billion in total revenue, according to eMarketer. Leading the charge were mobile display sales. Facebook took home about 18% of the U.S. market last year — or $339 million — besting Google’s 17%. Read more.

Businessweek – Why the New Myspace Has No Advertisers—Yet
January 17, 2013: At the peak of its popularity in 2008, Myspace generated an estimated $605 million in ad revenue, according to eMarketer. In 2011, that number had dropped to a mere $47 million. In 2012, as a result of the site’s rapid decline in the marketplace, eMarketer stopped tracking Myspace’s ad revenue altogether. Read more.

Bloomberg – Twitter’s $1 Billion Target Helped by Turkey as IPO Nears
January 14, 2013: Gaining users abroad is increasingly crucial as growth in the U.S. slows. Twitter will expand its U.S. audience 14 percent this year, to 36.3 million users, from 31.8 million in 2012, according to eMarketer. That’s a slowdown from 2012, when the service grew 27 percent. Read more.

Posted on January 29, 2013.    

Report: Explosive UK Tablet Market Fosters New Behaviors

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NEW YORK, NY (January 28, 2013)—According to eMarketer estimates, 9.8 million UK consumers used a tablet device to access the web in 2012, representing growth of 140% over 2011. Sharp increases will continue through 2016, when there will be 23.2 million tablet users in the UK. But the makeup of the tablet market is far from settled and will change rapidly over the next few years, according to a new eMarketer report, “The UK Tablet Market: Smaller Screens and Bigger Audiences.”

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on January 28, 2013.    

eMarketer in the News: January 11, 2012

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New York Times – Do People Actually Shop on Phones? The Answer Is Decidedly Yes
January 9, 2013 – In 2012, people spent $25 billion on purchases made from phones and tablets, an increase of 81 percent from the year before, according to eMarketer, which compiles data from 120 sources that track commerce. Read more.

New York Times – Daily Report: Mobile Apps Drive Rapid Change in Searches
January 8, 2013 – Still, Google is even more dominant on mobile phones than on desktop computers. It has 96 percent of the world’s mobile search market, according to StatCounter, which tracks Web use. It collects 57 percent of mobile ad revenue in the United States, while Facebook, its nearest competitor, gets just 9 percent, according to eMarketer. Read more.

The Wall Street Journal – Manufacturers Sign on To Facebook, LinkedIn and Twitter
January 5, 2013 – Industrial companies are part of the growing trend of business-to-business firms engaging in social media marketing, says Debra Aho Williamson, principal analyst for social media at consulting firm eMarketer. Read more.

Advertising Age – Despite Google’s Gains, Apple Reigns in the App Economy
January 9, 2013 – According to data Ad Age collected from research firms App Annie, Gartner and eMarketer, Apple makes at least six times as much app revenue per iOS user than Google does from Android users. Read more.

NPR – ‘M-Commerce’ On The Rise As More Consumers Use Mobile Devices To Shop
January 10, 2013: They knew it would happen eventually, says Clark Fredericksen of the research firm eMarketer, and last year, Fredericksen says consumers made the leap to mobile in record numbers. Listen to the story here.

USA Today – King.com Reigns Over Social Gaming On Facebook
January 6, 2013 – “What King.com is doing particularly well is delivering a multiscreen experience,” says Paul Verna, an analyst at eMarketer. King “realized it needed a platform-agnostic strategy to succeed in today’s gaming industry.” Read more.

Posted on January 14, 2013.    

eMarketer: Emerging Markets in Asia-Pacific Propel Digital Ad Spend Growth in the Region

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NEW YORK, NY (January 11, 2013)—Asia-Pacific is already a digital ad giant, with expenditures in the region having reached $27.3 billion last year, according to eMarketer’s forecast for digital ad spending. The region is expected to become the second-largest digital ad market in the world by the end of this year, surpassing Western Europe by nearly $2 billion. The major emerging markets of Indonesia, China and India will increase faster than Asia-Pacific’s overall regional growth through 2016, while mature markets in Australia, Japan and South Korea will continue to increase at a steady but unspectacular clip.

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on January 11, 2013.    

eMarketer to Rapidly Expand UK Coverage

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Company adds new researchers, analysts after opening UK subsidiary

NEW YORK, NY (January 11, 2013) — After opening a London subsidiary last year, eMarketer today announced plans for a significant increase in report coverage and original forecasts in 2013 on the UK digital marketplace, in addition to the thousands of charts, comparative estimates, interviews and articles it already publishes on the UK annually.

“We’re adding more dedicated coverage of the UK than ever before to ensure our clients can drive results through a clearer understanding of where all the available data and research—collectively—suggests the UK digital marketplace is heading,” said eMarketer president Lisa Church.

eMarketer collects data on the fast-changing and complex digital marketplace from thousands of sources, before analyzing and putting it all into context for its clients.

The company plans a fourfold increase in UK-focused report output this year to support “hundreds of eMarketer corporate subscription users at top brands, agencies and media companies in the region,” Church added.

As client demand grows, the company has also hired several new team members.

Bill Fisher joined eMarketer in November after working for eight years at Gartner and, before that, five years at Ovum. He’ll focus on topics such as media usage and demographics. eMarketer also hired Ed Owen, who previously covered media and marketing for publications such as Brand Republic. Owen will cover the mobile, retail and direct marketing sectors for eMarketer’s UK subsidiary.

Ludovica Ferme, who previously worked at Akamai, recently joined the eMarketer forecasting team to focus on the UK and European Union. eMarketer has also assigned dedicated researchers to cover the UK market.

The company also recently hired William Benn, who has extensive experience in digital advertising with companies such as Havas Worldwide, and Gary Poolman, formerly of Guardian Group and Crimson Publishing, to focus on UK and EU business development.

The new team members join longtime UK analyst Karin von Abrams to lead eMarketer’s coverage of the country.

About eMarketer

eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.
www.eMarketer.com

Media Contact:

Clark Fredricksen
Vice President, Communications, eMarketer
Tel. 212-763-6056
Twitter

Posted on January 11, 2013.    

eMarketer: Tablets, Smartphones Drive Mobile Commerce to Record Heights

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NEW YORK, NY (January 9, 2013)—Maybe 2012 was the year of mobile after all. US retail mcommerce sales shot up 81% to nearly $25 billion last year, propelled by rapid adoption of tablets and smartphones as shopping devices, according to new estimates from eMarketer.

Mobile devices accounted for 11% of total US retail ecommerce sales in 2012, eMarketer estimates, and further growth is expected to push mobile sales to a 15% share of all US retail ecommerce sales this year.

Mcommerce sales include all purchases made via smartphones, tablets and other mobile devices, excluding sales of travel and event tickets.

eMarketer’s mcommerce forecast reflects a confluence of three trends: first, the expanding number of smartphone shoppers whose behavior affects commerce in all channels; second, the growing number of smartphone buyers who enjoy the immediacy of purchasing through their phone and are expected to generate just over one-third of mcommerce sales this year; and third, the rapid rise in tablet shopping, which will produce the bulk of mcommerce sales over the next four years.

This year, US consumers will spend $24 billion shopping on their tablets, and that figure will nearly double by 2015. Mcommerce sales on smartphones are lower and will grow more slowly, reaching $13.44 billion this year and $24.32 billion by 2016. Purchases on other mobile devices, such as ereaders, will continue to make up a small but steady share of the mcommerce pie.

The rapid rise in mcommerce sales on tablets means that such purchases will account for 9.4% of all retail ecommerce sales this year, and 16.9% of the total by 2016. Smartphones, which initially had a lead due to earlier adoption, will contribute 5.3% of retail ecommerce sales this year, a figure that will nudge up only slightly through eMarketer’s forecast period.

Recent holiday shopping season figures from several research firms demonstrate the rapid rise in mcommerce sales, and especially tablets’ large contribution to the total.

eMarketer is relatively distinct in its methodology for US mobile commerce and retail ecommerce sales. The company forms its forecast through an analysis of estimates from multiple research firms; estimated mobile sales data from lead retailers; consumer shopping trends on mobile devices, smartphones and tablets; survey and traffic data from multiple research firms; and consumer smartphone and tablet adoption trends.

In this case, eMarketer analyzed more than 120 data sets from dozens of third-party research sources that track commerce sales and consumer behavior—whose figures are each evaluated by eMarketer based on their respective methodologies, definitions and historical accuracy—before forming its forecast.

DEFINITIONS AND NOTES:

US retail mobile commerce sales include all purchases made via smartphones, tablets and other mobile devices, excluding sales of travel and event tickets.

A mobile shopper is defined as a mobile device user over 14 who has used the mobile device to browse, research or compare products via web browser or mobile app within the past year, but has not necessarily made a purchase via mobile device; a mobile shopper on smartphone is defined as a smartphone user who has used the smartphone to browse, research or compare products via web browser or mobile app within the past year, but has not necessarily made a purchase via smartphone; a mobile shopper on tablet is defined as a tablet user who has used the tablet to browse, research or compare products via web browser or mobile app within the past year, but has not necessarily made a purchase via tablet.

A mobile buyer is defined as a mobile phone user over 14 who has used the mobile phone to make at least one purchase via web browser or mobile app within the past year; a mobile buyer on smartphone is defined as a smartphone user who has used the smartphone to make at least one purchase via web browser or mobile app within the past year; a mobile buyer on tablet is defined as a tablet user who has used the tablet to make at least one purchase via web browser or mobile app within the past year.

About eMarketer

eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.
www.eMarketer.com

Media Contact:

Clark Fredricksen
Vice President, Communications, eMarketer
Tel. 212-763-6056
Twitter

Posted on January 9, 2013.    

eMarketer Event: Toronto Breakfast

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Friday February 15, 2013 – Toronto  

eMarketer’s Noah Elkin will be delivering a presentation titled “Key Trends for 2013.”

About eMarketer’s Toronto Breakfast

Join us Friday, February 15, 2013 at the Sheraton Centre Toronto Hotel in Toronto for a breakfast presentation by eMarketer’s Noah Elkin. To help you make sense of today’s most complex and rapidly evolving issues, Noah will discuss some of the most important digital marketing, media and commerce trends for 2013.

Marketers used to speak in terms of three screens: TV, PC and mobile. Today, with the inclusion of tablets, you have at least four to consider, each presenting its own use case. But one thing is certain: As smart devices bridge the gap between offline and digital experiences, yesterday’s desktop-centered marketing approach seems increasingly outmoded. Noah will address what this means for your marketing efforts in 2013 and beyond.

Today’s multiscreen, multitasking environment also brings changes to your customers’’ path to purchase. What was formerly a linear marketing funnel now comprises a range of activities occurring along parallel and intersecting paths. Mr. Elkin will explore the implications this shift raises, including the importance of serving up relevant content to match new touchpoints and the value you can derive from mining the disparate data generated by the growing number of micro-transactions that occur along this revamped path to purchase. Put simply, “Big Data” holds one of the keys to big dollars.

Key Questions:

  • In an age of increasing media fragmentation, which screens can marketers use to most effectively connect with their audiences?
  • How is the mobile-first imperative reshaping the marketing funnel?
  • What factors are pushing marketers to become content creators?
  • How can “Big Data” help marketers respond to cross-platform fragmentation?

 

eMarketer events are by invite only. To attend an eMarketer event, contact your account manager directly or email Roger Marin

Posted on January 7, 2013.