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Archive for April, 2012

April 20, 2012: eMarketer in the News

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Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

The New York Times – An Online TV Site Grows Up
Five years ago, some of the most powerful players in television banded together to introduce Hulu, a streaming service intended to revolutionize the TV industry. Read more.

The Wall Street Journal’s All Things D – Millions of Americans Dial Up Travel Plans From the Phone
While total spending on online travel continues to grow, it is the mobile travel market that has everyone excited. Read more.

The Wall Street Journal – Riches in Mobile Ads, Just No Profits
Facebook Inc.’s deal for photo-sharing service Instagram and the IPO of advertising network Millennial Media Inc. prove that the smartphone boom can produce billion-dollar valuations for makers of mobile software and services. Read more.

The Wall Street Journal – AOL Pushes to Grab TV Ad Dollars
In an effort to woo ad dollars away from television, AOL Inc. said it would begin offering advertisers the ability to buy online video ads with the same formula used to purchase TV ad time. Read more.

The Wall Street Journal – With TV Flare Digital Outlets Try a Broadcast Rite
Internet video wants some of television’s ad dollars, and it’s not above a little copycatting to help the cause. Read more.

The Wall Street Journal Americas – Software Para Móviles: Altas Valoraciones, Pocos Ingresos
La compra de Instagram por parte de Facebook Inc. y la salida a bolsa de la red de publicidad Millennial Media Inc. demuestran que el auge de los teléfonos inteligentes puede producir valoraciones de miles de millones de dólares para los fabricantes de software y servicios móviles. Read more.

Advertising Age – Hulu’s New Guarantee: Someone Watched Your (Whole) Ad
Hulu shows more video ads to consumers than any other website or service in the U.S. It will soon change the way it charges advertisers for those views, counting only completed ads as impressions for advertisers. Read more.

Advertising Age – With Upcoming Reorganization, Yahoo Revenue Exceeds Estimates
Yahoo, the largest U.S. web portal, reported earnings and sales that exceeded estimates as it benefited from growth in the online-advertising market under new CEO Scott Thompson. Read more.

USA Today – Yahoo Beats Profit Expectations, Details Strategy
Yahoo CEO Scott Thompson on Tuesday outlined the nitty-gritty of plans to try to turn around the Internet pioneer. Read more.

Forbes – Report: Facebook Ad Rates Jump Despite First Sign of Glut
Facebook is heading into its likely May initial public offering on a full head of steam, judging from a new quarterly report out this morning on its advertising business by social ad management firm TBG Digital. Read more.

CNN – Blinkx Stock Fails to Meet High Expectations for Online Video Ads
When you look at Blinkx’s underlying product metrics, you see a bellwether for the growth of the online video sector. But, when you check its share price, you see that growth in reverse. Read more.

Bloomberg – Twitter to Expand Japan Sales Staff on Local Growth, CEO Says
Twitter Inc. will “aggressively” add sales staff in Japan to attract more advertisers as local user growth exceeds the company’s global expansion, Chief Executive Officer Dick Costolo said. Read more.

Bloomberg Businessweek – Google Seeks Billions by Boosting Mobile Internet Speeds
Like many users of mobile devices, Arvind Jain is annoyed by how long it takes Web pages to load over cellular connections. Read more.

Bloomberg Businessweek – Facebook, Google Must Adapt as Users Embrace ‘Unsocial’ Networks
When Facebook bought the photo-sharing app Instagram for $1 billion, theories flew as to what it might mean. Was Mark Zuckerberg defensive, worried that his 850 million Facebook users might stop uploading 250 million photos a day? Or was he making a proactive move into mobile, where Instagram’s friendly interface makes Facebook look clunky on iPhones? Read more.

Bloomberg Businessweek – Yahoo Rises as First-Quarter Sales Fuel Turnaround Optimism
Yahoo! Inc. rose the most in almost four months after reporting first-quarter sales that topped estimates, fueling optimism that a turnaround effort by Chief Executive Officer Scott Thompson may take hold. Read more.

Adweek – How Dumb Money Will Lead to Twitter Ad Anarchy
Twitter’s self-serve ads platform, which started rolling out a last month, is expected to give the company a much-needed revenue boost from thousands of expected new advertisers. But a new report predicts that Twitter’s revenue windfall could come with a potentially dramatic price hike for brands. Read more.

Adweek – Data Points: Spending It
People are getting more comfortable shopping online, but they’re also demanding more of retailers. Read more.

Mashable – Facebook: Auto Fans Have More Friends
Fans of auto brands have three times the average amount of friends than the average user, according to a new study by Facebook. Read more.

Posted on April 23, 2012.    

eMarketer Webinar: Social Media in the Marketing Mix—Global Best Practices

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To listen and watch playback of the webinar, Social Media in the Marketing Mix—Global Best Practices, click here. You can view the PowerPoint deck below.

View more presentations from eMarketer.

This webinar will address these key questions:

  • How are marketers creating and executing global social media campaigns?
  • How can companies overcome cultural, language and other barriers when doing social media marketing?
  • What are the best practices for businesses to manage their social media presence around the world?
  • What are the pros and cons of using worldwide social media such as Facebook or Twitter vs. working with local social platforms?

About Debra Aho Williamson

Debra Aho Williamson is eMarketer’s lead analyst focusing on social media marketing and the demographics of social media users. A founding executive editor of pioneering internet business publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major digital marketing internet events.

Sponsored by Adobe.

Posted on April 20, 2012.    

April 13, 2012: eMarketer in the News

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Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

The New York Times – Facebook Makes a Play for Mobile With Its Instagram Scoop
Why did Facebook just spend “about $1 billion” on a photo sharing site that is entirely free and has no immediate way to make money? Read more.

Advertising Age – IAB’s New Ad Formats Offer Tech Support for ‘Skippable’ Ads
Consumers’ dream of being able to skip commercials on TV became a reality with the advent of TiVo and DVR. It’s about to become a bigger reality on the web. Read more.

Forbes – Discipline: The Killer App to Curb Digital Attention Deficit
“We simply don’t have the resources right now to handle it all.” This is the most common challenge I hear from marketing and PR leaders driving digital at companies of all shapes, sizes and sectors. Read more.

CNN – Blinkx Will Miss Video Ad sales predictions
As the online video opportunity booms, video index and advertising firm Blinkx is growing fast – but not quite as fast as had been expected. Read more.

Bloomberg – Google Proposes Changing Stock Structure to Keep Control
Google Inc. (GOOG), the world’s largest Internet-search company, plans a new stock structure that gives management more leeway in issuing shares, while letting it keep control over the direction of the business. Read more.

Bloomberg Businessweek – Facebook Buying Photo-Share App Instagram for $1B
Facebook is spending $1 billion to buy the photo-sharing company Instagram in the social network’s largest acquisition ever. Read more.

Mashable – First Time Dads Dote on Their Kids on Social Media
According to eMarketer, a survey by The Parenting Group reveals that dads – especially first-timers – are logging onto social networking sites for the same reason their wives: to chat about their family. Read more.

Techcrunch – Yahoo’s New Catch-All Units For Consumer, Regions And Technology Highlight Challenges In All Three
One week after Yahoo announced it would lay off 2,000 employees, the company has now confirmed the second part of its restructuring: a reorganization that puts the company’s assets into three new business units — consumer, regions and technology, with at least one operation put to the side for a potential sale. Read more.

Agence France Presse – Google Proposes Stock Split as Profit Soars
Google delivered a double-shot of good news to investors, announcing soaring profits and plans for a long-desired stock split that will make its shares easier to trade. Read more.

Posted on April 16, 2012.    

April 6, 2012: eMarketer in the News

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Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

The Wall Street Journal’s All Things D – The Hottest Trend in E-Commerce? Clothes.
EMarketer predicts that the apparel and accessories category is expected to grow by 20 percent to $40.9 billion this year, up from $34.2 billion in 2011. Read more.

Reuters – Amazon Eyes Ad Dollars in Consumer Packaged Goods Inc is trying to grab some of the billions of advertising dollars spent each year by consumer packaged goods companies including Kimberly-Clark Corp, as the world’s largest Internet retailer seeks new sources of revenue growth. Read more.

The Wall Street Journal – Yahoo Pushes Reset
“Yahoo Inc.’s new chief executive took the first step Wednesday toward reviving the struggling Internet company, but questions about his turnaround plan still loom large. Read more.

The Wall Street Journal – Samsung Plans to Market Ads on Its Digital Devices
Samsung Electronics Co. is taking a more hands-on role inserting advertisements into its mobile devices, putting the company in greater competition with Apple Inc. and Google Inc. Read more.

The Wall Street Journal – Clorox Using Facebook to Woo Customers
People are starting to go online to buy everyday household items, changing the way brands such as Clorox market themselves to consumers. “We’ll be 99 years old next month and we’ve never had a direct relationship with the consumer,” Clorox CIO Ralph Loura told CIO Journal. Things will be very different for Clorox as it enters its second century. Read more.

The New York Times – Seeing a Future in Tablets, Magazines Unveil the Digital Newsstand
Readers have quickly taken to downloading magazines on their tablets. Now publishers are betting that readers will consume even more for an all-you-can-eat price. Read more.

USA Today – Yahoo Aims for Social, Mobile Users As It Cuts 2,000 Jobs
Yahoo CEO Scott Thompson wasn’t kidding when he vowed to jostle the embattled Internet pioneer out of its slumber. Read more.

NPR – Latest Round Of Yahoo Layoffs The Most Severe
Yahoo will lay off 2,000 employees in an attempt to save money and restructure the company. Despite an enormous Web audience, Yahoo has struggled to build an identity as social media has taken off. It is currently embroiled in a big patent dispute with Facebook. Read more.

Marketplace – Yahoo’s Got an Identity Crisis
Yahoo still gets a lot of traffic. Nielsen ranks it as the third top web brand in the U.S., behind Google and Facebook. But Yahoo is not one of the cool kids. Read more.

CNN – What Twitter Sees in Small Business
Twitter has its sights trained on a group many have looked to to spur growth: small business. Last week, the company announced a limited launch of its “promoted” advertising services, already used by major firms such as Audi and McDonald’s, to small businesses. Read more.

Financial Times Deutschland – Goldstandard für Werbung im Web
Das Geschäft mit Anzeigen im Internet ist gigantisch. Marktführer Google hat fast die Hälfte des Marktes in der Tasche. Ob das so bleibt, hängt davon ab, wie kreativ Facebook die Daten seiner Nutzer in Zukunft sammelt und auswertet. Read more.

The Chicago Tribune – Yahoo To Pinkslip 2,000 Staffers: CEO Scott Thompson Says Action Is ‘Important Next Step’
Yahoo is laying off 2,000 employees as part of a major restructuring implemented by new CEO Scott Thompson. Read more.

Bloomberg – Facebook Responds to Yahoo Patent Lawsuit With Counterclaims
Facebook Inc. (FB), operator of the world’s biggest social-networking site, accused Yahoo! Inc. (YHOO) of infringing 10 patents through its home page and Flickr photo- sharing service and in ads displayed throughout its site. Read more.

Bloomberg – Yahoo Investor Third Point Starts Website for Change
Yahoo! Inc. (YHOO) shareholder Third Point LLC, preparing for a proxy fight, unveiled a website that calls for changes at the Internet company and touts a proposed slate of board candidates. Read more.

Los Angeles Times – Yahoo Announces 2,000 Layoffs as New CEO Seeks Turnaround
Yahoo Inc.’s decision to slash 2,000 employees, or 14% of its workforce — the deepest cuts in its 18-year history — marks new Chief Executive Scott Thompson’s seriousness about a sweeping restructuring of the troubled online company. Read more.

Internet Retailer – Online Shoppers Will Boost Spending 15% This Year
EMarketer today increased its e-commerce growth forecast for 2012, and now projects that U.S. online shoppers will spend $224.2 billion this year, up 15.4% from $194.3 billion in 2011. The research firm previously projected that sales would increase 11.3% from 2011, to $209.3 billion from $188.1 billion. Read more.

Posted on April 9, 2012.    

eMarketer Launches Executive View for iPhone

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New app helps marketers keep up with the latest digital intelligence — anytime, anywhere

NEW YORK, NY (April 7, 2011)—eMarketer today introduced Executive View for iPhone, to help businesspeople keep up with digital marketing, media and commerce trends—anytime, anywhere.

Executive View provides eMarketer reports and insights in a simple, easy-to-use mobile application.

“I find that in spare moments I’m looking at Executive View as much as or more than I might look at email,” said Christopher Miller, Group Management Director, Digital, Draftfcb. “I’ve already walked into more than one meeting more prepared.”

Executive View users can easily find the latest insights published by eMarketer and flag “Favorite” reports with a star for quick reference or later reading. Users with access to both Executive View and eMarketer Total Access will have their “Favorites” synced automatically.

“I travel frequently, so the mobility of Executive View fits well into my workflow,” said Kate Sirkin, EVP Global Research, Starcom MediaVest Group. “Whether I’m heading to another meeting—or another country—eMarketer gets me the information I need on new digital trends.”

According to eMarketer President Lisa Church, Executive View was designed to provide essential digital marketing insights on social media, online video, location-based services, ecommerce, internet advertising and more to all the people at subscriber companies who need to stay up to date, but who don’t need the advanced functionality of eMarketer Total Access.

“We’re far beyond the point when digital was something you had to ask your research department about,” Ms. Church said. “Executive View is for companies that have taken a disintermediated approach to digital.”

“We’ve found the companies that have committed to giving all employees the information they need to understand the fast-changing digital landscape are the companies most likely to succeed in a digital future,” she added.

In addition to being available today in Apple’s App Store, Executive View will also be available in the Android Market and for BlackBerry in May 2011. eMarketer expects to roll out Executive View to its clients over the next several months.

“eMarketer is like air to me—it’s fundamental,” said Tarik Sedky, president of Mother Nature & Partners. “Now, Executive View lets me catch up whenever I have 10 minutes of downtime in a plane, or running from meeting to meeting.”

About eMarketer
eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.

Media Contact:
Clark Fredricksen
Vice President, Communications, eMarketer
Tel. 212-763-6056

Posted on April 7, 2012.    

Apparel Drives US Retail Ecommerce Sales Growth

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2011 brought bigger-than-expected growth to a maturing market

NEW YORK, NY (April 5, 2012)—Online sales of apparel and accessories are now growing faster than any other ecommerce product segment, and the category is poised to help US retail ecommerce sales grow 15.4% to $224.2 billion in 2012, after stronger-than-expected sales took the market to $194.3 billion last year, according to a new report by eMarketer.

eMarketer estimates online sales of US apparel and accessories—a product type for which shoppers’ desire to touch, feel and try on items before making a purchase was long seen as a deterrent to online sales—will grow 20% to $40.9 billion in 2012, up from $34.16 billion in 2011. Online sales of books, music and videos are expected to grow 18% to $20.35 billion this year, after increasing 20% to $17.2 billion in 2011.

This is the first time eMarketer has created a US retail ecommerce forecast for each product category.

The apparel and accessories category’s gains are attributed primarily to retailers’ improved methods for displaying products online, as well as policies that make online purchasing of apparel, in particular, less of a guessing game.

“Online merchandising and visualization have come a long way,” said Jeffrey Grau, eMarketer principal analyst and author of the new report, “US Retail Ecommerce Forecast: Entering the Age of Omnichannel Retailing.” “Retailers continue to increase the scale of their ecommerce operations, particularly by investing in online sales platforms that display products and convert shoppers more effectively; apparel sales have benefitted more than any other category. Apparel has become an online success due largely to easy and free returns, innovative visualization tools and the presence of customer reviews.”

Even with apparel and accessories’ growth, however, computers and consumer electronics remains the largest single category of online spending. The tech-focused product segment will grab a nearly 22% share of ecommerce sales this year and continue to grow as a percentage of the annual total through 2016. On the other end of the spectrum, online food and beverage sales will grow 17% in 2012, but remain the smallest US ecommerce category with expected sales of just $5.09 billion in 2012.

eMarketer previously forecast that the overall US retail ecommerce market would grow 13.7% to $188.1 billion in 2011, and grow a further 11.3% to $209.3 billion in 2012. The upward revision is the result of several positive signals related to ecommerce and the economy as a whole, including stronger-than-expected figures reported by the US Department of Commerce for ecommerce sales in 2011, particularly in Q4, as well as multiple reports suggesting that consumer optimism, homebuilding and the number of people willing to buy goods online is growing, while unemployment is declining slightly.

eMarketer forms its US retail ecommerce forecast through a meta-analysis of research estimates from firms that track ecommerce sales, data from its benchmark source, and reported revenues from major online retailers. eMarketer also conducts interviews with industry executives who provide perspective on the ecommerce sales trends. eMarketer benchmarks its retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2011. These figures exclude travel and ticket purchases, but include sales made on mobile devices and tablets.

About eMarketer
eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.

Media Contact:
Clark Fredricksen
Vice President, Communications, eMarketer
Tel. 212-763-6056

Posted on April 5, 2012.    

March 30, 2012: eMarketer in the News

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Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

The Atlantic – Even Old Media Institutions Are Acting Like New Media
60 Minutes has online games. The Wall Street Journal and The Times produce hours of video per day. Legacy publications have embraced social media. Read more.

Advertising Age – Millennial Media’s Market Cap Exceeds Mobile-Ad Market
On Millennial Media’s first day of trading, its market cap far exceeded the amount advertisers will spend on the entire U.S. mobile banner-ad market this year — a reflection of the growth potential of advertising on smartphones and other mobile devices. Read more.

USA Today – FTC Urges Laws to Protect Consumers’ Privacy
The U.S. Federal Trade Commission called on Congress to enact laws to protect individuals’ online privacy and pressed companies to speed self-regulation, stepping up its drive to give Internet users more control over their personal data. Read more.

Crain’s New York – Ad Firms Tie Into Online Games
Anyone who has ever finger–painted a puppy on an iPhone—and then hoped that other people can figure out what it is—may wonder just what the appeal is of the popular mobile game Draw Something. The easier question to answer might be why game giant Zynga recently paid $200 million for OMGPOP, the Manhattan-based developer that created the game. Read more.

Forbes – Teen Apparel Retailers Enjoy E-Commerce Boom
Apparel and accessories businesses are seeing faster growth than any other e-commerce product segment. According to a recent report by eMarketer, the apparel and accessories category grew by nearly 22% in 2011, well ahead of early-adopter favorites such as books, music and video. Read more.

Forbes – What is Brazil’s Most Promising Sector?
Brazil already represents the largest ecommerce market in Latin America. Brazil’s online population, 78 mi, is larger than the total population of Spain, France or UK. E-commerce has been skyrocketing in Brazil, average growth of 32,5% in the last two years and expected 26% growth in 2012. Read more.

Adweek – Disney Gets Its Game Face On
When Disney acquired kid-centric virtual world Club Penguin in 2007 and social gaming company Playdom in 2010, many industry experts expected the company to use its intellectual property to grow those businesses. That hasn’t necessarily been the case. Read more.

Bloomberg – FTC Calls for Laws to Boost Consumer Privacy Protections
The U.S. Federal Trade Commission called on Congress to enact laws to protect individuals’ online privacy and pressed companies to speed self-regulation, stepping up its drive to give Internet users more control over their personal data. Read more.

Bloomberg Businessweek – Millennial Media Gain May Spur Mobile-Technology IPOs
Millennial Media Inc. (MM), a seller of advertising space on mobile devices, almost doubled in its first day of trading, a sign investors have a growing appetite for providers of mobile services. Read more.

Mashable – Tablets Are a Dream Come True for Retailers
Since tablets have burst into the ecommerce space in the last few years, they’ve drastically altered the online shopping experience. Read more.

Posted on April 2, 2012.