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Archive for December, 2010

eMarketer Webinar: Key Digital Trends for 2011

Posted By:

Debra Aho Williamson

To listen and watch playback of the webinar, Key Digital Trends for 2011, click here. You can view the PowerPoint deck below.

View more presentations from eMarketer.

You’ll find out what to expect in mobile, social media and online advertising, including:

  • Why marketers are increasing spending on social media —
    and what it means for other marketing budgets
  • Why apps aren’t just a mobile tool
  • How targeting consumers by location will evolve
  • What is real-time bidding and how it will change your job
  • Why the privacy issue might be the trend to halt all trends

About the Speakers:

Noah Elkin, principal analyst, covers developments in mobile marketing, usage, content, devices and commerce. He is co-founder and co-chair of the Search Engine Marketing Professional Organization’s Emerging Technologies Committee and a member of the Direct Marketing Association’s iDirect Leadership Committee. He is in demand as a speaker at digital and industry conferences.

David Hallerman, principal analyst, is eMarketer’s expert in US online advertising and marketing, covering search marketing, online video advertising, internet ad targeting, email marketing and ad spending across media. He is frequently quoted in top business publications and broadcast programs.

Debra Aho Williamson, principal analyst, is a leading thinker on social media marketing and the demographics of social media users. The founding executive editor of pioneering internet publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major industry events.

Please join us for this eMarketer webinar, and learn from Principal Analysts Noah Elkin, David Hallerman and Debra Aho Williamson about some key digital trends for 2011.

Sponsored by Unica.

Posted on December 17, 2010.