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Archive for November, 2010

eMarketer Webinar: Email Best Practices in the Age of Social and Mobile

Posted By:

David Hallerman, eMarketer principal analyst

To listen and watch playback of the webinar, Email Best Practices in the Age of Social and Mobile with Principal Analyst David Hallerman, click here. You can view the PowerPoint deck below.

View more presentations from eMarketer.

Join Principal Analyst David Hallerman to find out:

  • About email’s integral place among digital messaging channels, such as social networks and mobile
  • Why deliverability challenges increase with multichannel communications, and how to overcome them
  • How to address customer preferences for communications on multiple devices
  • Ways to optimize email for pass-along via email or social networks
  • How the right email service provider can smooth out the process

About David Hallerman

As eMarketer’s expert in online advertising and marketing, David Hallerman covers email marketing, online video and display advertising, search engine marketing, internet ad targeting, brand marketing, and ad spending across media.

David is quoted and interviewed frequently. He has been cited in The Wall Street Journal, The New York Times, Bloomberg’s Businessweek, Forbes and Advertising Age and on several television and radio shows.

David has been a speaker at key events such as ad:tech, the IAB/MIXX conference, IAB Leadership Forum, the OMMA Video conference, OPA Breakfast Forums and DM Days.

Sponsored by Return Path.

Posted on November 19, 2010.