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Archive for April, 2010

Webinar with eMarketer CEO Geoff Ramsey: Seven Guidelines for Achieving ROI from Social Media

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To watch playback from this Webinar, click here.

Social media has certainly got the attention of marketers today. In fact, over one-half claim they’re “participating” in the social media realm, and a majority expect to boost their social media expenditures this year.

However, when it comes to actually measuring a return on their social investment, fewer than one-fifth do so. There are many obstacles, not the least of which is a dizzying array of social media metrics to choose from. But the tide is turning. Marketers are figuring out how to justify the dollar and time expenditures required to engage with consumers in social media, both on large social networks such as Facebook and marketers’ own social microsites.

In this engaging, informative webinar, eMarketer CEO Geoff Ramsey will walk you through the seven guidelines for making and measuring a social media payout, all based on hard data, case studies and a cross-section of best practices culled from leading experts and marketers.

In this session, you’ll find out:

  • Why fewer than one in five marketers currently measure social ROI
  • Why 2010 will be the year social media gets an ROI mandate
  • How the leaders in social media measurement enjoy a competitive advantage
  • What the seven practical solutions for driving bottom-line results from your social media investment are

About Geoff Ramsey

Geoff Ramsey is one of the Internet’s most exciting digital marketing visionaries. As CEO and co-founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practices, covering every aspect of marketing in the digital age.

He is frequently quoted in The Wall Street Journal, Forbes, CNN, BusinessWeek, Business 2.0 and Advertising Age. A highly regarded speaker with an engaging presentation style, Geoff speaks at major industry and corporate events around the globe, including ad:tech, the Interactive Advertising Bureau (IAB), The Conference Board, the Economist Conferences, Yahoo!, Google, OMMA and the Direct Marketing Association (DMA).

Prior to starting eMarketer, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft General Foods, M&M Mars and AT&T.

Sponsored by Unica.


Posted on April 20, 2010.