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Digital Video Advertising Best Practices 2018: Connecting the Dots Across Screens and Formats

The growth of the US digital video advertising industry is unmistakable and quantifiable: between now and 2021 it will increase by double-digit percentages each year, eventually topping $22 billion. In addition to growing in dollar volume, the industry is also gaining complexity. Every year brings new formats, new devices, new platforms, new ways of transacting video ads and, accordingly, new best practices in all those areas.

This report highlights: 

  • The growth of the digital video advertising industry
  • Top trends in digital video advertising
  • Recommended best practices for various media types, ad formats and content platforms

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Digital Video Advertising Best Practices

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