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Programmatic advertising—the buying and selling of digital ads via automated methods—continues to spread across Europe. As of May 2016, about 90% of advertisers, agencies and publishers in the region had adopted programmatic trading to some extent, according to data from the Interactive Advertising Bureau Europe (IAB Europe). Moreover, at least 93% in each group said they would be more heavily invested in programmatic in the following 12 months.

This Report Predicts:

  • Programmatic ad spending in Germany will rise another 24.4% this year.
  • Mobile devices will account for 58.8% of all programmatic ad expenditure.

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Programmatic Advertising in Germany

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