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Digital Ad Spending Benchmarks by Industry — Executive Summary

This is the fifth annual edition of eMarketer’s industry ad spending breakdown. It is based on an exhaustive analysis of hundreds of data sources as well as in-depth interviews with executives at ad agencies, brands and digital ad sellers. In addition to forecasts for total digital ad spending, mobile vs. desktop spending and spending by objective, this year we also have added estimates for ad spending by format (including digital video) and programmatic display spending by industry.

The full reports in this series are available exclusively to eMarketer corporate subscribers.

Industries Covered in Report:

  • Automotive
  • Computing Products, Consumer Electronics & Telecom
  • Consumer Products
  • Financial Services
  • Healthcare & Pharmaceuticals
  • Media & Entertainment
  • Retail
  • Travel

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