US Mobile Video Advertising 2014
eMarketer is pleased to make this report available to VideoNuze readers.
US mobile video ad spending will grow faster than any other advertising category in 2014. This report examines not just spending trends, but also audience size and best practices for making the most of this evolving market.
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The report addresses these key questions:
In what ways do smartphones and tablets differ as channels for video advertising? How are they alike?
What are the pricing trends in the mobile video ad market?
What are audience attitudes about mobile video ads?
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