Canada Ecommerce: Startups Pressure Established Players to Innovate
Consumers in Canada have shown a reluctance to engage in online shopping at the same level as those in similar markets. It’s an odd outcome given their high degree of digital connectedness—78.1% of households in Canada had fixed broadband in 2013. The reality is that slow ecommerce adoption is less about consumer interest in buying online—which is strong—and more to do with the poor online shopping experiences retailers offer.
Canada Ecommerce: Startups Pressure Established Players to Innovate is one of the 120+ reports eMarketer publishes each year that are available to eMarketer corporate subscription clients.
How large is the retail ecommerce marketplace in Canada?
What is the level of consumer interest in online shopping?
How have small and medium-sized businesses strengthened Canada’s ecommerce marketplace?
eMarketer Daily NewsletterThe latest data, insights and perspectives on digital marketing and media, published each weekday along with a weekend digest.
Please also include eMarketer FYI mailingsPartner webinar and event announcements, whitepaper offers, best practices guides and research briefs.
eMarketer Special NotificationsOccasional updates about eMarketer products and services; complimentary offers to download sponsor-supported eMarketer content; as well as invitations to exclusive webinars and events.
eMarketer Tech FYI
Partner webinar and event announcements, whitepaper offers, best practices guides and research briefs about marketing technology.
Click below to get full access to eMarketer.
We sent you a registration confirmation email.
Form information will be shared only with eTail West.