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Canada Ecommerce: Startups Pressure Established Players to Innovate

Consumers in Canada have shown a reluctance to engage in online shopping at the same level as those in similar markets. It’s an odd outcome given their high degree of digital connectedness—78.1% of households in Canada had fixed broadband in 2013. The reality is that slow ecommerce adoption is less about consumer interest in buying online—which is strong—and more to do with the poor online shopping experiences retailers offer.

Canada Ecommerce: Startups Pressure Established Players to Innovate is one of the 120+ reports eMarketer publishes each year that are available to eMarketer corporate subscription clients.

The report addresses these key questions:

  • How large is the retail ecommerce marketplace in Canada?

  • What is the level of consumer interest in online shopping?

  • How have small and medium-sized businesses strengthened Canada’s ecommerce marketplace?

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