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Charting Content Marketing Trends

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Content Marketing Trends

Get research, benchmarks, and insights for your content marketing strategy. Only with an eMarketer subscription.

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Charting Content Marketing Trends

Access to data and thousands of charts about content marketing—all in one place

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    Challenging Obstacles to Achieving Content Marketing Objectives

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    Current vs. Desired Content Marketing Mix from US Marketers

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    Key Content Marketing Objectives According to Marketers Worldwide

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    Effectiveness of Social Media Sites Used by UK Content Marketers

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Looking for in-depth perspective about content marketing? Look no further than eMarketer reports.

Each report is created using a research process unlike any other. We collect data and studies from more than 4,000 sources. Then, we methodically analyze the findings, distill only the most credible information and put it all into perspective for you. Every corporate subscriber has access to hundreds of reports, which we publish almost daily, across nearly 200 marketing topics.

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INTERVIEWS

eMarketer doesn’t just analyze data points. We also compare viewpoints.
Access thousands of interviews with marketing leaders and industry experts.

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    Intel Sees Video as Programming—Not Content Marketing

    An interview with Bryan Rhoads, Global Content Lead

    Intel

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    Success with Video Content Means Pushing Boundaries

    An interview with Steve Baer, Director of Brand Design Group

    Code and Theory

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    Real-Time Content Creators Need to Be Real-Time Content Consumers

    An interview with Noah Brier, Co-Founder and CEO

    Percolate

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    B2B Perspective: Content Marketing Institute Head Touts Topline Trends

    An interview with Joe Pulizzi, Founder

    Content Marketing Institute

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