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Big-Picture Perspective on Consumers and Marketing in an Always-On, Digital World

eMarketer Chairman Geoff Ramsey’s keynote presentation delivered at ANA Digital and Social Media Conference

Where are consumers spending their time—and where can marketers reach them? The answer shifts further toward “mobile” every day, and according to eMarketer’s estimates, time spent with mobile devices surpassed time spent with the desktop internet for the first time last year. This also means that we don’t so much “go online” anymore—we simply are online. And being always-connected means that not only are consumers reachable for marketers, they’re also always shopping.

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