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Welcome Programmatic Summit Attendee

Programmatic Guaranteed:  Meaningful Momentum, Despite Murky Industry Definitions

As an official partner of the Programmatic Summit, eMarketer is pleased to make this report available to attendees.

Interest and investment in using programmatic advertising to reserve or guarantee digital display ad inventory is growing, as both publishers and media buyers see promise in automating the sales process and bringing audience insight to upfront buys.

We invite you to learn more about eMarketer’s approach to research and why an eMarketer subscription is the go-to industry-standard resource for the world’s leading retailers, brands, media companies and agencies.

The report addresses these key questions:

  • What is programmatic guaranteed?

  • How is programmatic guaranteed growing in use and adoption?

  • How does programmatic guaranteed fit in a broader media-buying context?

Download Programmatic Guaranteed Report
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