Programmatic Guaranteed: Meaningful Momentum, Despite Murky Industry Definitions
As an official partner of the Programmatic Summit, eMarketer is pleased to make this report available to attendees.
Interest and investment in using programmatic advertising to reserve or guarantee digital display ad inventory is growing, as both publishers and media buyers see promise in automating the sales process and bringing audience insight to upfront buys.
We invite you to learn more about eMarketer’s approach to research and why an eMarketer subscription is the go-to industry-standard resource for the world’s leading retailers, brands, media companies and agencies.
What is programmatic guaranteed?
How is programmatic guaranteed growing in use and adoption?
How does programmatic guaranteed fit in a broader media-buying context?
eMarketer Daily NewsletterThe latest data, insights and perspectives on digital marketing and media, published each weekday along with a weekend digest.
Please also include eMarketer FYI mailingsPartner webinar and event announcements, whitepaper offers, best practices guides and research briefs.
eMarketer Special NotificationsOccasional updates about eMarketer products and services; complimentary offers to download sponsor-supported eMarketer content; as well as invitations to exclusive webinars and events.
Click below to get full access to eMarketer.
We sent you a registration confirmation email.