Source: EMARKETER Forecast, May 2025 - June 2024
Note: represents the total sales by Nike Inc., such as to a wholesaler, through temporary stores, through a third-party platform such as a marketplace, or directly to consumers via its owned and operated site or app and D2C physical stores
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.