Source: EMARKETER Forecast, January 2025 - June 2024
Note: the electronic sale of physical products from one business to another that occurs over the internet via an electronic data interchange (EDI), web-based ecommerce sites, or other online systems; includes orders placed online via any device, regardless of the method of payment or fulfillment
Additional Note: Includes physical products only; excludes software licenses, subscriptions to software, professional services such as marketing or advertising services and travel. B2B sales includes sales from manufacturers, wholesalers, distributors and retailers to other businesses.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.