Video Ad Performance Benchmarks, North America
Overall
Video Ad Performance Metrics
by Device
Overall Ad Performance Metrics
Clickthrough Rates (CTR)
Completion Rates
Impression Share
by Device & Country
Video Ad Completion Rates
In-View Times
Played In-View Rates
by Ad Length
Clickthrough Rates (CTR)
Completion Rates
by Purchase Method
Clickthrough Rates (CTR)
Completion Rates
