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EMARKETER
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TV + Digital Video Ad Revenues
Overall
Total Media Ad Spending
PRO+
Total Media Ad Spending, by Tariff Scenario
Total Media Ad Spending, by Media
Total Media Ad Spending Growth, by Media
PRO+
Total Media Ad Spending Share, by Media
by Media
Digital Ad Spending
PRO+
Digital Magazine Ad Spending
Magazine Ad Spending
PRO+
Digital Newspaper Ad Spending
Newspaper Ad Spending
PRO+
Print Ad Spending
Digital Out-of-Home Ad Spending
Out-of-Home Ad Spending
PRO+
Digital Audio Services Ad Spending
Radio + Digital Audio Services Ad Spending
Radio Ad Spending
PRO+
TV Ad Spending
PRO+
TV + CTV Ad Revenues
TV + Digital Video Ad Revenues
by Device
Desktop/Laptop Ad Spending
Mobile Ad Spending
Per User
Total Media Ad Spending, per Person
Digital Ad Spending, per Internet User
Magazine Ad Spending, per Magazine Reader
Print Newspaper Ad Spending, per Newspaper Reader
Radio Ad Spending, per Radio Listener
TV Ad Spending, per TV Viewer
Video Ad Spending, per Digital Video Viewer
Per Hour, per User
Total Media Ad Spending per Hour Spent with Media, per User
Digital Ad Spending per Hour Spent with Digital Media, per Person
Magazine Ad Spending per Hour Spent with Magazines, per Person
Newspaper Ad Spending per Hour Spent with Newspapers, per Person
Print Ad Spending per Hour Spent with Print, per Person
Radio Ad Spending per Hour Spent with Radio, per Person
TV Ad Spending per Hour Spent with TV, per User
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Source & Notes
Data Table
Source: EMARKETER Forecast- March 2025 
Note: includes broadcast TV (network, syndication, and spot) and cable TV; includes in-stream video such as those appearing before, during, or after digital video content in a video player (pre-roll, mid-roll, or post-roll video ads) and video overlays; includes social network in-stream video ads and outstream video ads, such as native, in-feed (including video ads in the Facebook Feed and X's Promoted Posts), in-article, in-banner, and interstitial video ads; appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices for all formats mentioned; data for 2008-2016 excludes outstream video ads
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders
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