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Coverage of a Digital World

Recent Reports

In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.

Recently Published eMarketer Reports

Report Titles

Month Published

Internet and Mobile Users in Europe: eMarketer's Country-by-Country Forecast for 2017–2021

November 2017

In 2017, there will be 582.5 million internet users in Central and Eastern Europe and Western Europe, of which roughly three-quarters will use a smartphone for access.

Internet and Mobile Users in Asia-Pacific: eMarketer's Country-by-Country Forecast for 2017–2021

November 2017

Asia-Pacific will be home to 1.90 billion internet users in 2017—more than half of internet users worldwide. Some 70.1% of this audience will use a smartphone regularly.

Organic Social Marketing: Why Some Brands Still Make It a Priority

November 2017

Some marketers are still emphasizing organic (nonpaid) social media marketing. But times have changed, and so have their typical strategies.

Retailers and Digital Commerce 2017: Trends and Benchmarks for Five Sectors

November 2017

While overall US retail ecommerce share is set to reach just 10% of total retail by next year, many sectors, including apparel and accessories and consumer electronics, have much higher rates.

Department Stores and Digital Commerce 2017: Trends and Benchmarks

November 2017

Department stores have been feeling pressure from all angles, though the growth of digital shopping is only partially to blame.

US Ecommerce Performance StatPack: Including Mobile Performance

November 2017

eMarketer covers its latest forecasts for digital shoppers and buyers, ecommerce and mcommerce growth, and the foremost trends and metrics in these areas.

Apparel Stores and Digital Commerce 2017: Trends and Benchmarks

November 2017

The apparel sector is fragmented, and digital shoppers buy clothing, shoes and accessories at many different types of stores.

Consumer Electronics Stores and Digital Commerce 2017: Trends and Benchmarks

November 2017

There aren’t many multichannel retailers in the consumer electronics space, which has seen its share of bankruptcies and consolidations. Though retail sales growth has been flat for the past few years, ecommerce sales have been more positive.

Home Furnishing Stores and Digital Commerce 2017: Trends and Benchmarks

November 2017

Retail ecommerce sales of furniture and home furnishings are growing, getting a boost as millennials come of age.

US Millennials and Money: What They've Got, Where It Goes, What Shapes Their Spending

November 2017

Millennials are increasingly in a life stage that entails lots of getting and spending, especially among homeowners. But their finances are often shaky. And when it comes to purchase decisions, marketing is just part of what influences how they spend their money.

Discount Stores and Digital Commerce 2017: Trends and Benchmarks

November 2017

Lead-In Text Discount and variety stores haven’t typically relied on ecommerce, but most of them are boosting their digital presence in one way or another.

US Simultaneous Media Users: eMarketer's Estimates for 2017

November 2017

eMarketer estimates 177.7 million US adults will simultaneously use a second-screen device while watching TV this year—a 5.1% increase over 2016.

UK Digital Out-of-Home Advertising: Growing Revenues and Growing Potential

November 2017

UK digital out-of-home advertising is a growing market. It offers impact and unprecedented reach, all within a flexible and reportable framework. Further growth is expected as more innovation and cross-channel opportunities come to the fore.

Digital Video Ad Effectiveness: YouTube, Facebook, Instagram, Twitter, Snapchat and More

November 2017

Ad industry professionals provide their insights on how to benchmark campaigns for maximum effectiveness, depending on the platform and device.

US Programmatic Ad Spending Forecast: The Duopoly Drives Dollars Through 2019

October 2017

By 2019, more than four in five US digital display ad dollars will transact programmatically. This report looks at the trends that will help programmatic ad spending go from $32.56 this year to $45.72 billion by 2019, while also breaking spending down by transaction type, format and device.

The Future of Retail: Nine Things to Watch for in the Coming Year

October 2017

Retail is in the midst of major changes. Here are nine predictions for the future.

The Global Media Intelligence Report, 2017

October 2017

The media consumption habits of consumers around the world continue to evolve. eMarketer’s 2017 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 36 countries.

Amazon Advertising: Reconsidering the Retail Platform

October 2017

This year, Amazon will earn $1.65 billion in net US digital ad revenues, thanks to a massive audience and a trove of valuable data on shoppers and their habits.

US Ecommerce Sales 2017: The Top 10 Companies

October 2017

Retail ecommerce sales from the top 10 US companies ranked in that category will reach $289.86 billion this year, with Amazon leading the way with a 43.5% share of that figure.

Ad Spending in Southeast Asia: eMarketer's Estimates and Forecast for 2016–2021

October 2017

This report covers eMarketer’s latest estimates for total media, digital and mobile ad spending in six markets in Southeast Asia: Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

Digital Ad Spending in France, by Industry: Outlook and Trends

October 2017

eMarketer examines digital ad spending trends and consumer behaviors in five key industries: automotive, CPG, financial services, retail and travel.

Account-Based Marketing 2017: An Introduction for B2B Marketers

October 2017

With the goal of driving more revenue, account-based marketing offers B2B companies a targeted approach to reach key accounts. This report explains what ABM is, how companies implement it and some of the risks to avoid.

Artificial Intelligence for Marketers 2018: Finding Value Beyond the Hype

October 2017

Artificial intelligence is still in its early stages, but is finally starting to show results. Powerful algorithms, combined with big data and cloud solutions, are helping companies in many industries bring scale, speed and precision to marketing operations.

Worldwide Ad Spending: eMarketer's Updated Estimates and Forecast for 2016–2021

October 2017

Paid media ad spending worldwide will grow 7.1% in 2017 to $583.62 billion. Digital formats will account for 39.0% of ad expenditures, of which mobile will make up 62.7%.

Mobile Advertising in Canada 2017: eMarketer's Forecast, and What's Driving the Massive Growth

October 2017

Taking a look at eMarketer’s forecast for mobile in Canada, and discussing the new mobile opportunities for advertisers.

Global Social Media StatPack: Platforms, Users and Devices

October 2017

A visual overview of the major platforms used in 24 countries and all major regions.

US Time Spent with Media: eMarketer's Updated Estimates for 2017

October 2017

eMarketer estimates that US adults will spend an average of 12 hours, 1 minute per day using media in 2017, of which 3 hours, 17 minutes will be on a mobile device.

Ad Spending in Northern Europe: eMarketer's Estimates for 2016–2021

October 2017

Total media, digital and mobile ad spending forecasts for Denmark, Finland, Norway, Sweden and the Netherlands.

Header Bidding for Ad Buyers: What Brands, Agencies and Buy-Side Platforms Need to Know

October 2017

As publishers become more strategic with header bidding, advertisers are struggling to adjust to this increasingly popular programmatic setup. While there are some benefits, header bidding also introduces pricing and bidding challenges for buyers.

Digital Ad Spending in Germany, by Industry: Forecasts and Trends

September 2017

eMarketer’s forecast for digital ad spending in Germany covers five key industries: automotive, CPG, financial services, retail and travel.

Snapchat Usage and Advertising 2017: Separating Fact from Fiction

September 2017

Snapchat’s ad revenues haven’t grown as quickly as eMarketer had expected a year ago, and its worldwide user growth rate is also slowing. This report explores the reasons why, and gauges marketers’ current feelings about the social platform, including its future.