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Coverage of a Digital World

Recent Reports

In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.

Recently Published eMarketer Reports

Report Titles

Month Published

Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018

March 2018

This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.

US Holiday Shopping Preview 2018: Reviewing 2017, with an Eye Toward This Season

March 2018

2017 was a big year for US holiday retail sales, especially for ecommerce. Look for the 2018 holiday season to be another strong one for retailers as they adapt to omnichannel consumers.

APAC Tech Leaders StatPack: Key Digital Companies in Asia-Pacific

March 2018

The most disruptive, transformation companies in the region.

US Social Network Users: eMarketer's Estimates for 2018–2022

March 2018

Three in five people in the US will use social media regularly in 2018. Of these social network users, 91.5% will do so from a mobile phone.

The Value of Digital Media: How Advertisers Value Content, and How Publishers Can Make It More Valuable

March 2018

As digital content becomes commoditized, publishers consider ways to prove value to advertisers. Valuing the consumer is a good start.

Canada Social Media 2018: The Platforms Grabbing Social Ad Dollars

March 2018

A look at how social advertising has matured in Canada and the emerging platforms to watch.

US Digital Users: eMarketer's Estimates for 2018

March 2018

In 2018, there will be 279.7 million US internet users, a 1.8% increase over 2018. Among these users, 83.0% will use a mobile phone for access.

UK Digital Users: eMarketer's Estimates and Forecast for 2017–2022

March 2018

This report analyzes eMarketer’s estimates and forecast for UK digital users, including the devices they use to access the internet and their activities.

Q1 2018 Digital Video Trends: Monetization, Audience, Platforms and Content

March 2018

The video industry finished 2017 with significant momentum across ad spending and usage, including growth among emerging over-the-top (OTT) video aggregators and subscription video on-demand (SVOD) services. While the overall picture is rosy, concerns about brand safety continue to swirl around Google and Facebook.

Location Intelligence 2018: Consumer Behavior, Data Quality and Targeting Tips

February 2018

In the past year, marketers have become more savvy about location data and services based on that information. This report reveals what marketers need to know about consumer attitudes toward location data, its quality and key tips about location-based marketing.

Digital Video Advertising Best Practices 2018: Connecting the Dots Across Screens and Formats

February 2018

As the digital video industry grows in size and complexity, recommended best practices span a wide range of media types, ad formats, purchasing methods, devices and content platforms.

General Data Protection Regulation (GDPR): What Companies Need to Know Now

February 2018

In May 2018, all multinational marketers will have to comply with the EU’s General Data Protection Regulation (GDPR), which governs consumer data collection, storage and usage practices. Many are still unsure what they need to do to get ready.

US Affluents 2018: Examining the Foundations of Their Consumer Behavior

February 2018

Most US affluents are upper-middle class, not super rich, and bear little resemblance to the old fat-cat, top-hat caricatures. They spend carefully, often because they don’t feel solvent enough to do otherwise. Traditional trappings of luxury have limited appeal for them.

Influencer Marketing 2018: Why Disclosure Is a Must—and How Branded Content Tools Fit In

February 2018

Disclosure is a tricky topic in influencer marketing, but it’s absolutely necessary to reveal when brands and influencers are working together. Here’s how to do it right.

Global Proximity Mobile Payment Users: eMarketer's Estimates for 2016–2021

February 2018

This report analyzes eMarketer’s first-ever forecast for global proximity mobile payment users, including breakouts by region and country.

Attribution Beyond Marketing: Using All Company Touchpoints to Achieve a True Customer View

February 2018

For a customer-centric view to work, marketers need to account for all touchpoints in the customer journey—not just those they track themselves. This report looks at select nonmarketing touchpoints companies must consider to approach true holistic attribution.

Global Digital Video Viewers: eMarketer's Estimates and Forecast for 2016–2021, with YouTube and Mobile Video Numbers

February 2018

Approximately 2.38 billion people worldwide will watch digital videos in 2018. Among those viewers, 1.87 billion will use a mobile phone to watch video and 1.58 billion will consume video via YouTube.

The Brand Safety Dilemma: Looking Beyond Scale and Efficiency to Quality, Context and Common Sense

February 2018

The past 18 months have been full of brand safety controversies, and marketers have woken up to the need to pay more attention to—and exercise control over—the digital environments their brands are appearing in.

B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement

February 2018

As usage rates for B2B content marketing near saturation, marketers must refine their programs with innovative content that works across channels and emphasize revenue measurement in order to find success.

UK Key Digital Trends for 2018: Mobile Is Everywhere, but It Isn't Everything

February 2018

This report covers the key digital trends that will impact the UK in 2018. Mobile’s influence will continue to be significant, as well as growing calls for transparency—for both consumers and industry players.

Programmatic Advertising in France: Commitment and Innovation Fuel Continued Double-Digit Growth

January 2018

eMarketer’s updated estimates for programmatic ad spending in France reveal a rapidly maturing market. In 2018, 78.5% of all outlays on digital display ads will be programmatic; that share will climb to 81.5% in 2019.

Mobile Measurement and Targeting: Eight Challenges Advertisers Face

January 2018

Despite mobile advertising’s explosive growth, advertisers remain concerned about measurement and targeting in such an environment. This report looks at eight major challenges they face.

Worldwide Retail and Ecommerce Sales: eMarketer's Updated Forecast and New Mcommerce Estimates for 2016—2021

January 2018

eMarketer estimates that retail ecommerce sales totaled $2.304 trillion worldwide in 2017, of which mcommerce accounted for 58.9%. By 2021, mcommerce will represent 72.9% of ecommerce sales.

Ecommerce in Canada 2018: eMarketer's Latest Forecast, with a Focus on Grocery

January 2018

As more consumers embrace online shopping, Canada’s grocery sector is poised to capitalize.

Programmatic Advertising in Germany: Greater Confidence and Spending Herald a Mature Marketplace

January 2018

Germany’s programmatic market continues to gain momentum. Automated buying and selling of display ads in the country will account for an estimated €1.44 billion ($1.59 billion) in spending in 2018—nearly 30% more than in 2017.