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Coverage of a Digital World

Recent Reports

In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.

Recently Published eMarketer Reports

Report Titles

Month Published

Digital Security in the Age of New Tech: Best Practices for Marketers

January 2018

As marketers use more digital technology and big data to execute their campaigns, they open up their organizations to increased cybersecurity risk. While some incidents may be unavoidable, they must still take proactive steps to protect against hacks, data leaks and other risky situations.

Asia-Pacific Retail and Ecommerce Sales: eMarketer's Updated Estimates for 2017–2021

January 2018

Retail ecommerce sales in Asia-Pacific totaled $1.349 trillion in 2017, a 31.1% increase over 2016. Mcommerce activity in China drove growth, representing 67.4% of total ecommerce sales.

Time Spent with Media and Ad Spending in South Korea: eMarketer's Estimates and Forecast

January 2018

eMarketer estimates adults in South Korea averaged 7 hours, 4 minutes per day with media in 2017. Of that time, 3 hours, 25 minutes were spent with digital media.

Western Europe Digital Trends for 2018: GDPR, Harmonization, the On-Demand Economy and Voice

January 2018

In 2018, the EU’s General Data Protection Regulation will shake up digital advertising. Less prominently, ecommerce harmonization will proceed across the region, while consumer expectations will fuel wider use of on-demand services and voice assistants.

Western Europe Retail and Ecommerce Update: eMarketer's Estimates and Forecast for 2016–2021

January 2018

This report analyzes eMarketer’s forecast for total retail and retail ecommerce sales in Western Europe, including our first-ever estimates for retail mcommerce sales in the region.

Worldwide Social Network Users Update: eMarketer's Estimates and Forecast for 2016–2021, with a Focus on Instagram

January 2018

Nearly 2.5 billion people worldwide used a social network regularly in 2017. Of these social network users, 62.2% accessed Facebook and 24.0% used Instagram at least once a month.

Time Spent with Media and Ad Spending in Japan: eMarketer's Estimates and Forecast

January 2018

eMarketer estimates adults in Japan averaged 7 hours, 14 minutes per day with media in 2017. Of that time, at least 3 hours were spent with both TV and digital media.

US Social Trends for 2018: eMarketer's Predictions for the Year

January 2018

This year, 10% of all ad spending in the US will go to Facebook, and nearly three-quarters of US marketers will use Instagram. What else will happen in the fast-changing social media business? eMarketer predicts what’s in store in 2018.

UK Retail and Ecommerce: eMarketer's Updated Estimates and Forecast for 2016–2021

December 2017

This report analyzes eMarketer’s latest forecast for UK total retail, retail ecommerce and mcommerce sales, as well as estimates for digital shoppers and buyers, including our first-ever breakout for digital shoppers and buyers by age.

US Digital Display Advertising 2018: Seven Big Bets for Buyers and Sellers

December 2017

US advertisers will spend almost $48 billion on digital display advertising in 2018. Where will those dollars go, and what can buyers and sellers expect? Read on.

UK Programmatic Advertising Forecast for 2016-2019: The Industry Gets Serious About Fraud and Brand Safety

December 2017

eMarketer’s latest UK programmatic ad spend forecast indicates that strong growth remains. This year, 79% of all digital display ad spend will flow through programmatic pipes, and that will rise to 84.5% by 2019.

Global Digital Travel Platforms 2017: A Country-by-Country Review of the Top Travel Sites

December 2017

A country-by-country overview of the top digital travel platforms, digital and mobile travel buyer penetration rates and the use of sharing economy services.

Social Commerce 2018: Its Influence in the Path to Purchase

December 2017

Despite common wisdom that internet users don’t want to shop where they socialize online, new iterations of social commerce with the potential to drive sales continue to appear.

Canada Forecast StatPack: Time Spent and Advertising Estimates, 2015-2019

December 2017

An overview of eMarketer’s latest figures for consumer time spent with media and ad spending by media in Canada.

Q4 2017 Digital Video Trends: Monetization, Audience, Platforms and Content

December 2017

The US digital video industry continues to show solid growth, as measured by ad spending, time spent with media and other key barometers. However, some digital media companies are struggling with video monetization in the face of the Google-Facebook duopoly.

The Digital Lives of US Kids: Mapping Their Distinctive Highs and Lows

December 2017

As digital natives who mostly lack smartphones, kids have a distinctive pattern of digital usage—lots of digital video, little social networking, worrisome amounts of screen time and so on.

10 Key Digital Trends for 2018: Our Predictions for What Will Matter to Marketers

December 2017

eMarketer predicts key digital trends for next year, ranging from a rise in voice search and ad transparency to a decline in consumer esteem for Big Tech.

US B2B Digital Advertising: An eMarketer Forecast, and Three Factors Affecting Growth

December 2017

US business-to-business (B2B) advertisers will spend over $4 billion on digital advertising in 2017, with the majority going to desktop/laptop formats.

Beyond the Duopoly: Exploring Digital Advertising Outside Google and Facebook

December 2017

Google and Facebook, taken together, will account for about 63% of US digital ad revenues this year—and their share is growing. But consumers continue to spend plenty of their time and attention on other sites, and it’s still important for brands to work with other publishers and platforms to reach them.

Cross-Platform Video Advertising: Momentum Builds, but Obstacles Remain

December 2017

Cross-platform video advertising presents an opportunity to bridge the divide between digital video and traditional TV, but many hurdles stand in the way, including device and platform fragmentation, lack of scale in connected TV, and technical and workflow issues.

Time Spent with Media and Ad Spending in India: eMarketer's Estimates and Forecast

December 2017

eMarketer estimates adults in India will average 3 hours, 52 minutes per day consuming media in 2017. Of that time, 2 hours, 11 minutes will be spent watching TV.

Worldwide Internet and Mobile Users: eMarketer's Updated Estimates and Forecast for 2017–2021

December 2017

More than 3.4 billion people worldwide will use the internet regularly this year, with 78.9% gaining access via a mobile phone.

Programmatic Connected TV and OTT Video Advertising: Automation, Audience Attracts Digital and TV Ad Buyers

November 2017

As more viewers spend more of their time watching programs via connected TVs and over-the-top (OTT) video services, advertisers are becoming more eager to be there, too. And, increasingly, they hope to place their ads programmatically.

China Forecast StatPack: Updated Time Spent and Ad Spending Estimates, 2015-2019

November 2017

An overview of eMarketer’s updated figures for consumer time spent with media in China, as well as estimates of ad spending by media, format and company.

Canada Trends 2018: Five Things to Watch for Next Year

November 2017

A look at hot topics for digital marketers in Canada heading into the new year.

Ad Spending in the EU-5: eMarketer's Estimates for 2016–2021

November 2017

eMarketer’s total media, digital and mobile ad spending forecasts for France, Germany, Italy, Spain and the UK.

Internet and Mobile Users in Europe: eMarketer's Country-by-Country Forecast for 2017–2021

November 2017

In 2017, there will be 582.5 million internet users in Central and Eastern Europe and Western Europe, of which roughly three-quarters will use a smartphone for access.