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Your one-stop-shop for data on digital

Home to all our research, PRO connects you to powerful data and analysis on nearly every digital topic.

Extensive and Robust Coverage

  • Core Topics

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  • Industries

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  • Trending Topics

    Ad Blocking

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    Viewability

  • Latest Topics

    Artificial Intelligence (AI)

    B2B Marketing

    Big Data

    Consumer Behavior

    Digital Video Advertising

    Mobile Ad Spending

    Native Advertising

    Performance Benchmarks

    Real-Time Bidding (RTB)

    Virtual & Augmented Reality

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Vetted and Reliable Data

1 Aggregate

First, we gather research from more than 3,000 sources worldwide, including:

  • Research firms
  • Government institutions
  • Audience Measurement companies
  • Industry associations
  • Academic Institutions
  • Major online media platforms

2 Refine

We then filter through the stats and studies we’ve collected based on:

  • Reputation and credibility of the source
  • Historical accuracy
  • Source methodology

3 Analyze

Finally, using these figures along with macroeconomic data, we:

  • Create our own proprietary benchmark and forecasts figures
  • Add context and perspective to these forecasts based on market trends and interviews with industry leaders

"eMarketer provides a credible source of truth that helps all of us have constructive conversations."

Erin Sills

Director, Consumer Insights at Facebook

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