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Coverage of a Digital World

Coverage of a Digital World

eMarketer data and insights address how consumers spend time and money, and what marketers are doing to reach them in today’s digital world.

Customers have access to all of the coverage below.

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Research Topics

Use the menu on the left to explore eMarketer's eight research categories. Corporate subscribers have access to every topic listed within these categories. eMarketer's research coverage is designed to provide customers with the most comprehensive data and insights into the evolving digital marketing landscape.

Big Picture Trends & Benchmarks

The forces influencing consumer behavior, changing media consumption patterns and affecting digital marketing practices.

  • Key Digital Trends
  • Digital Trends Spring 2014
  • Digital Trends Summer 2014
  • Digital Trends Fall/Winter 2014
  • Digital Trends Forecast 2015
  • Total Media
  • US Total Media Spending Annual Report
  • US Total Media Spending Midyear Update
  • Global Total Media Spending Report
  • Global Total Media Spending Midyear Update
  • Television Ad Spending 2014
  • Television Ad Spending Midyear Update
  • Global Landscapes
  • Global Media Usage Landscape:
    A Country-by-Country Guide
  • Global Social Landscape:
    A Country-by-Country Guide
  • Global Mobile Landscape:
    A Country-by-Country Guide
  • Global Ecommerce Landscape:
    A Country-by-Country Guide
  • Worldwide Benchmarks
  • Worldwide Internet Usage:
    Forecast & Comparative Estimates
  • Worldwide B2C Ecommerce:
    Forecast & Comparative Estimates
  • Worldwide Mobile Phone Users:
    Forecast & Comparative Estimates
  • Worldwide Social Users:
    Forecast & Comparative Estimates

Need access to these topics?

Demographics & Consumer Insights

Media usage and ecommerce insights for influential demographic groups and audience segments.

  • Demographics
  • Kids: Media Usage
  • Teens: Media Usage & Ecommerce
  • College Students: Media Usage & Ecommerce
  • Millennials: Media Usage & Ecommerce
  • Mothers: Media Usage & Ecommerce
  • Baby Boomers: Media Usage & Ecommerce
  • Seniors: Media Usage & Ecommerce
  • Hispanics: Media Usage, Ecommerce & Regional Breakout
  • Blacks: Media Usage & Ecommerce
  • Asians: Media Usage & Ecommerce
  • Affluents: Media Usage & Ecommerce
  • Time Spent with Media
  • Time Spent with Media 2014
  • Time Spent with Media Midyear Update
  • Consumer Attitudes
  • Cross-Media Usage
  • Privacy

Need access to these topics?

Digital Advertising & Marketing

Top advertising and marketing trends impacting today's digital landscape.

  • Ad Spending
  • US Digital Ad Spending: H1 2014 Forecast & Comparative Estimates
  • US Digital Ad Spending: H2 2014 Forecast & Comparative Estimates
  • Display
  • CPMs
  • Programmatic Ad Spending
    Forecast & Trends
  • Retargeting
  • Search
  • Search Advertising Benchmarks:
    Key Metrics
  • Performance Listing Ads (PLAs)
  • Video
  • Video Advertising Benchmarks:
    Key Metrics
  • Interactive Video Ads
  • Digital Video Ads: Best Practices
  • Real-Time Analytics for Video
  • Email
  • Email Benchmarks: Key Metrics & Trends
  • Metrics & Measurement
  • Ad Verification
  • Data Management Platforms (DMPs)
  • Cross-Platform Measurement
  • Targeting Effectiveness
  • Content Marketing
  • Content Marketing
  • Native Advertising
  • Real-Time Marketing
  • Real-Time Marketing
  • Real-Time TV
  • Real-Time Display Advertising

Need access to these topics?

Mobile

Analysis of mobile technology developments, consumer adoption rates and usage patterns, and advertising trends.

  • Mobile Usage
  • US Mobile Usage: Forecast & Comparative Estimates
  • US Tablet Usage: Forecast & Comparative Estimates
  • Mcommerce
  • Mobile Commerce
  • Tablet Commerce
  • Mobile Advertising
  • Mobile CPMs
  • Mobile Display
  • Mobile Search
  • Mobile Targeting
  • Mobile Effectiveness
  • Mobile Apps
  • Mobile Video
  • Tablet Advertising

Need access to these topics?

Social Media

Intelligence related to shifting trends in social media, network usage and marketing strategies.

  • Social Trends 2014
  • Social Trends Midyear Update
  • Facebook Advertising
  • Twitter
  • The Visual Social Web: Tumblr, Instagram, Vine, Pinterest
  • Social TV
  • US Social Network Users: Forecast & Comparative Estimates

Need access to these topics?

Retail & Ecommerce

Comprehensive coverage of the omnichannel retail experience to better understand customers and drive revenues.

  • Retail Trends
  • Digital Ad Spending Forecast &
    Key Trends
  • US General Retail
  • Big Data
  • Omnichannel Retail Trends
  • Pricing Trends
  • Delivery & Pickup Trends
  • Proximity Marketing
  • Holiday Shopping
  • Back to School
  • Restaurants
  • Digital Ad Trends
  • Mobile/Usage
  • Ecommerce
  • US B2C Ecommerce Forecast & Comparative Estimates
  • Shopping Cart Usage &
    Abandonment Rates
  • Mobile Payments
  • Virtual Currencies
  • Social Commerce
  • Specialty Retail
  • Groceries
  • Apparel
  • Discount Stores

Need access to these topics?

Industry Deep Dives

In-depth coverage of key trends and shifts within top vertical segments.

  • Automotive
  • Digital Ad Spending Forecast &
    Key Trends
  • Digital Shoppers & Buyers
  • Digital Dealership Trends
  • In-Car Media Update
  • B2B & SMB
  • B2B Social Trends
  • B2B Users/Usage Trends
  • B2B Mobile Trends
  • SMB Users/Usage Trends
  • Consumer Products
  • Digital Ad Spending Forecast &
    Key Trends
  • Shoppers & Buyers
  • Food & Beverage
  • Personal Care & Beauty
  • Financial Services
  • Digital Ad Spending Forecast &
    Key Trends
  • Digital Shoppers & Buyers
  • Digital Banking Trends
  • Digital Insurance Trends
  • Media
  • Digital Ad Spending Forecast &
    Key Trends
  • Shoppers & Buyers
  • Subscription Spending Overview
  • Digital Music: Usage Trends
  • Smart TV: Penetration & Usage Trends
  • Gaming Revenue Trends
  • Pharma/Health
  • Digital Ad Spending Forecast &
    Key Trends
  • Online Shoppers & Buyers
  • Users & Usage
  • Travel
  • Digital Ad Spending Forecast &
    Key Trends
  • Digital Shoppers & Buyers
  • Digital Trends for Hotels
  • Digital Trends for Airlines

Need access to these topics?

Global Coverage

Our global research ensures marketers worldwide have the data they need

Comprehensive Deep Dives

eMarketer publishes in-depth reports, interviews, benchmarks, forecasts, charts and thousands of data points on key countries affecting today‘s digital world. We offer the most comprehensive level of research on these countries and regions:

  • Canada
  • China
  • Mexico
  • United Kingdom
  • United States
  • Western Europe*

* Primarily France and Germany

Key Digital Topics

eMarketer produces regional reports, key benchmark data and proprietary estimates on digital marketing measures such as ad spending, ecommerce, social media, mobile penetration and device usage for these countries:

  • Argentina
  • Australia
  • Brazil
  • Denmark
  • Finland
  • India
  • Indonesia
  • Italy
  • Japan
  • Netherlands
  • Norway
  • Russia
  • South Korea
  • Spain
  • Sweden

Data and Benchmarks

eMarketer also gathers research from thousands of sources on countries that are often ignored or underserved by other firms. By aggregating this data and making it easily accessible, we offer one of the most robust searchable databases in the industry—with an average of 15,000 charts published each year.

  • Austria
  • Belgium
  • Chile
  • Colombia
  • Czech Republic
  • Egypt
  • Estonia
  • Greece
  • Hong Kong
  • Hungary
  • Ireland
  • Israel
  • Jordan
  • Kenya
  • Latvia
  • Lebanon
  • Malaysia
  • New Zealand
  • Nigeria
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Romania
  • Saudi Arabia
  • Singapore
  • Slovakia
  • South Africa
  • Taiwan
  • Thailand
  • Turkey
  • Ukraine
  • Uruguay
  • Venezuela
  • Vietnam

Need access to these topics?

Browse Reports:

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Reports Schedule

eMarketer reports provide an in-depth understanding of each topic that we cover. Explore our recent and upcoming reports using the menu on the left. To learn more about why eMarketer's data and insights are the most trusted in the industry, read about our approach to research.

Recently Published Reports

US B2B Digital Advertising: An eMarketer Forecast, and Three Factors Affecting Growth

December 2017

US business-to-business (B2B) advertisers will spend over $4 billion on digital advertising in 2017, with the majority going to desktop/laptop formats.

Beyond the Duopoly: Exploring Digital Advertising Outside Google and Facebook

December 2017

Google and Facebook, taken together, will account for about 63% of US digital ad revenues this year—and their share is growing. But consumers continue to spend plenty of their time and attention on other sites, and it’s still important for brands to work with other publishers and platforms to reach them.

Cross-Platform Video Advertising: Momentum Builds, but Obstacles Remain

December 2017

Cross-platform video advertising presents an opportunity to bridge the divide between digital video and traditional TV, but many hurdles stand in the way, including device and platform fragmentation, lack of scale in connected TV, and technical and workflow issues.

Time Spent with Media and Ad Spending in India: eMarketer's Estimates and Forecast

December 2017

eMarketer estimates adults in India will average 3 hours, 52 minutes per day consuming media in 2017. Of that time, 2 hours, 11 minutes will be spent watching TV.

Worldwide Internet and Mobile Users: eMarketer's Updated Estimates and Forecast for 2017–2021

December 2017

More than 3.4 billion people worldwide will use the internet regularly this year, with 78.9% gaining access via a mobile phone.

Programmatic Connected TV and OTT Video Advertising: Automation, Audience Attracts Digital and TV Ad Buyers

November 2017

As more viewers spend more of their time watching programs via connected TVs and over-the-top (OTT) video services, advertisers are becoming more eager to be there, too. And, increasingly, they hope to place their ads programmatically.

China Forecast StatPack: Updated Time Spent and Ad Spending Estimates, 2015-2019

November 2017

An overview of eMarketer’s updated figures for consumer time spent with media in China, as well as estimates of ad spending by media, format and company.

Canada Trends 2018: Five Things to Watch for Next Year

November 2017

A look at hot topics for digital marketers in Canada heading into the new year.

Ad Spending in the EU-5: eMarketer's Estimates for 2016–2021

November 2017

eMarketer’s total media, digital and mobile ad spending forecasts for France, Germany, Italy, Spain and the UK.

Internet and Mobile Users in Europe: eMarketer's Country-by-Country Forecast for 2017–2021

November 2017

In 2017, there will be 582.5 million internet users in Central and Eastern Europe and Western Europe, of which roughly three-quarters will use a smartphone for access.

Internet and Mobile Users in Asia-Pacific: eMarketer's Country-by-Country Forecast for 2017–2021

November 2017

Asia-Pacific will be home to 1.90 billion internet users in 2017—more than half of internet users worldwide. Some 70.1% of this audience will use a smartphone regularly.

Organic Social Marketing: Why Some Brands Still Make It a Priority

November 2017

Some marketers are still emphasizing organic (nonpaid) social media marketing. But times have changed, and so have their typical strategies.

Retailers and Digital Commerce 2017: Trends and Benchmarks for Five Sectors

November 2017

While overall US retail ecommerce share is set to reach just 10% of total retail by next year, many sectors, including apparel and accessories and consumer electronics, have much higher rates.

Department Stores and Digital Commerce 2017: Trends and Benchmarks

November 2017

Department stores have been feeling pressure from all angles, though the growth of digital shopping is only partially to blame.

US Ecommerce Performance StatPack: Including Mobile Performance

November 2017

eMarketer covers its latest forecasts for digital shoppers and buyers, ecommerce and mcommerce growth, and the foremost trends and metrics in these areas.

Apparel Stores and Digital Commerce 2017: Trends and Benchmarks

November 2017

The apparel sector is fragmented, and digital shoppers buy clothing, shoes and accessories at many different types of stores.

Consumer Electronics Stores and Digital Commerce 2017: Trends and Benchmarks

November 2017

There aren’t many multichannel retailers in the consumer electronics space, which has seen its share of bankruptcies and consolidations. Though retail sales growth has been flat for the past few years, ecommerce sales have been more positive.

Home Furnishing Stores and Digital Commerce 2017: Trends and Benchmarks

November 2017

Retail ecommerce sales of furniture and home furnishings are growing, getting a boost as millennials come of age.

US Millennials and Money: What They've Got, Where It Goes, What Shapes Their Spending

November 2017

Millennials are increasingly in a life stage that entails lots of getting and spending, especially among homeowners. But their finances are often shaky. And when it comes to purchase decisions, marketing is just part of what influences how they spend their money.

Discount Stores and Digital Commerce 2017: Trends and Benchmarks

November 2017

Lead-In Text Discount and variety stores haven’t typically relied on ecommerce, but most of them are boosting their digital presence in one way or another.

US Simultaneous Media Users: eMarketer's Estimates for 2017

November 2017

eMarketer estimates 177.7 million US adults will simultaneously use a second-screen device while watching TV this year—a 5.1% increase over 2016.

UK Digital Out-of-Home Advertising: Growing Revenues and Growing Potential

November 2017

UK digital out-of-home advertising is a growing market. It offers impact and unprecedented reach, all within a flexible and reportable framework. Further growth is expected as more innovation and cross-channel opportunities come to the fore.

Digital Video Ad Effectiveness: YouTube, Facebook, Instagram, Twitter, Snapchat and More

November 2017

Ad industry professionals provide their insights on how to benchmark campaigns for maximum effectiveness, depending on the platform and device.

US Programmatic Ad Spending Forecast: The Duopoly Drives Dollars Through 2019

October 2017

By 2019, more than four in five US digital display ad dollars will transact programmatically. This report looks at the trends that will help programmatic ad spending go from $32.56 this year to $45.72 billion by 2019, while also breaking spending down by transaction type, format and device.

The Future of Retail: Nine Things to Watch for in the Coming Year

October 2017

Retail is in the midst of major changes. Here are nine predictions for the future.

The Global Media Intelligence Report, 2017

October 2017

The media consumption habits of consumers around the world continue to evolve. eMarketer’s 2017 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 36 countries.

Amazon Advertising: Reconsidering the Retail Platform

October 2017

This year, Amazon will earn $1.65 billion in net US digital ad revenues, thanks to a massive audience and a trove of valuable data on shoppers and their habits.

US Ecommerce Sales 2017: The Top 10 Companies

October 2017

Retail ecommerce sales from the top 10 US companies ranked in that category will reach $289.86 billion this year, with Amazon leading the way with a 43.5% share of that figure.

Ad Spending in Southeast Asia: eMarketer's Estimates and Forecast for 2016–2021

October 2017

This report covers eMarketer’s latest estimates for total media, digital and mobile ad spending in six markets in Southeast Asia: Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

Digital Ad Spending in France, by Industry: Outlook and Trends

October 2017

eMarketer examines digital ad spending trends and consumer behaviors in five key industries: automotive, CPG, financial services, retail and travel.

Account-Based Marketing 2017: An Introduction for B2B Marketers

October 2017

With the goal of driving more revenue, account-based marketing offers B2B companies a targeted approach to reach key accounts. This report explains what ABM is, how companies implement it and some of the risks to avoid.

Artificial Intelligence for Marketers 2018: Finding Value Beyond the Hype

October 2017

Artificial intelligence is still in its early stages, but is finally starting to show results. Powerful algorithms, combined with big data and cloud solutions, are helping companies in many industries bring scale, speed and precision to marketing operations.

Worldwide Ad Spending: eMarketer's Updated Estimates and Forecast for 2016–2021

October 2017

Paid media ad spending worldwide will grow 7.1% in 2017 to $583.62 billion. Digital formats will account for 39.0% of ad expenditures, of which mobile will make up 62.7%.

Upcoming Reports

  • Report Titles (subject to change) Expected Availability
  • The Digital Lives of US Kids: Mapping Their Distinctive Highs and Lows December 2017
  • Social Commerce 2018 December 2017
  • Canada StatPack 2018: Ad Spending and Time Spent December 2017
  • Digital Travel Platforms 2017 December 2017
  • UK Programmatic Update 2017 December 2017
  • Social Trends 2018 December 2017
  • Digital Display: Key Trends for 2018 December 2017
  • Mobile Measurement and Mobile Targeting December 2017
  • France Programmatic Update 2017 January 2018
  • CPG Brands and Digital 2017 January 2018
  • Germany Programmatic Update 2017 January 2018
  • New Technology and Security January 2018
  • Japan Time Spent and Ad Spending January 2018
  • China Programmatic Ad Spending January 2018
  • Worldwide Social Network Users Update 2017 January 2018
  • Worldwide Retail and Ecommerce Update 2017 January 2018
  • APAC Retail and Ecommerce Update January 2018
  • Korea Time Spent and Ad Spending January 2018
  • Western Europe Retail and eCommerce Update January 2018
  • UK Ecommerce 2018 January 2018
  • Western Europe Key Digital Trends for 2018 January 2018
  • Ecommerce in Canada 2018 January 2018
  • Worldwide Digital Video Viewers 2018 January 2018
  • APAC Tech Leaders StatPack January 2018
  • B2B Content Marketing - 2018 January 2018
  • Worldwide Mobile Proximity Payments and P2P January 2018
  • Brand Safety 2018 February 2018
  • Cross-Border Shopping 2018 February 2018
  • Digital Ad Pricing StatPack 2018 March 2018
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Benchmark & Forecast Calendar

eMarketer's benchmarks and estimates build the foundation for each topic that we cover. Use the menu on the left to browse our forecast packages to see the frequency with which the data will get updated throughout the year. To learn more about why eMarketer’s data and insights are the most trusted in the industry, read about our approach to research.

Ad Spending

  • Benchmark & Forecast TopicUpdates Available
  • US Ad Spending Quarterly

    The eMarketer US Ad Spending Benchmarks package, published quarterly, includes estimates and projections for advertising spending across media channels, including TV, digital, print, radio and others. The package also dives deep into digital and mobile advertising spending across formats, including search, display, video and other categories.

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  • UK Ad Spending Quarterly

    This quarterly benchmark package includes historical estimates and forecasts on advertising spending across media channels, including TV, digital, mobile, print, radio and others. The package also takes a detailed look at digital and mobile advertising spending across search, display, and video formats, spending on social network advertising and net UK ad revenues for Google and Facebook.

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  • Worldwide Ad Spending Quarterly

    The eMarketer Worldwide Ad Spending Benchmarks package, released quarterly, includes historical estimates and forecasts for total media, digital, and mobile ad spending for six regions and over 20 countries. For select countries, estimates for digital ad spending across formats, including search and display, are included.

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  • Worldwide and US Ad Revenues at Major Platforms Quarterly

    This quarterly benchmark package examines how marketers are allocating ad dollars across major ad sellers and digital platforms, including Google, Facebook, Yahoo, AOL, Twitter and others. The figures include global and US ad revenues, market share, growth, APRU and related metrics across markets such as digital, mobile, display, search and others.

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  • Worldwide Social Network Ad Spending Quarterly

    This quarterly benchmark package includes historical estimates and projections for spending on social network advertising by marketers in six regions and select countries. Estimates are also broken out for ad spending on specific social networks such as Facebook, Twitter, and LinkedIn.

    Read More

Media Usage & Device Usage

  • Benchmark & Forecast TopicUpdates Available
  • US Internet Users Q1 & Q3

    The eMarketer US Internet User Benchmarks package include historical estimates and forecasts on usage levels of many activities of internet users and households across digital devices, including video viewership, audio and music listeners, social networking, email and search, gaming and other activities. The forecast also breaks down usage levels by age, gender, race/ethnicity.

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  • US Mobile Users Q1 & Q3

    This semiannual benchmark package examines the mobile landscape in the US. Historical estimates and forecasts are provided for mobile phone users, mobile phone internet users, smartphone users broken out by age, gender, and race/ethnicity. This package also includes estimates for mobile connections, smartphone users by operating system, mobile social network users, mobile Facebook users, mobile Twitter users, mobile video viewers, mobile music listeners, and mobile gamers, as well as mom, Baby Boomer, Gen X, and Millennial mobile phone users, mobile internet users and smartphone users.

    Read More

  • US Tablet Users Q1 & Q3

    This semiannual benchmark package includes historical estimates and forecasts for US tablet users, iPad users and ereader users. Estimates for tablet users contain breakouts for audiences by age, race/ethnicity and gender.

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  • US Time Spent with Media Q1 & Q3

    eMarketer’s semiannual US Time Spent with Media package examines the average time users spend per day with TV, radio, digital, mobile, and print media, down to the hours and minutes. Specific breakouts include estimates for time spent with smartphones, tablets, social networks, video, newspapers and magazines. This package also compares the average time spent per day with select media to major media ad spending.

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  • UK Internet Users Q1 & Q3

    The semiannual eMarketer UK Internet User Benchmarks package includes historical estimates and forecasts for fixed broadband subscriptions and households, internet users, social network users, Facebook users, Twitter users and digital video viewers. This forecast also includes breakouts for usage levels by age and gender.

    Read More

  • UK Mobile Users Q1 & Q3

    This semiannual benchmark package examines the UK’s mobile landscape, and includes forecasts for mobile phone users, mobile phone internet users, smartphone users, and mobile social network users broken out by age and gender. This package also contains estimates for mobile connections, smartphone users by operating system, mobile Facebook users, mobile Twitter users and mobile video viewers.

    Read More

  • UK Tablet Users Q2 & Q3

    This semiannual benchmark package includes historical estimates and forecasts for tablet users, iPad users and ereader users in the UK. Estimates for tablet users contain breakouts for audiences by age and gender.

    Read More

  • UK Time Spent with Media Q1 & Q3

    eMarketer’s UK Time Spent with Media forecasting package, released semiannually, includes estimates for the average time users spend per day (hours and minutes) with TV, radio, digital, mobile, and print media. This package also compares major media ad spending to the average time spent per day with select media.

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  • EU-5 Tablet Users Q2 & Q3

    eMarketer’s semiannual package for EU5 Tablet Users includes historical estimates and forecasts for tablet users in France, Germany, Italy, Spain, the UK, and the overall EU-5 market.

    Read More

  • Worldwide Internet Users Q2 & Q4

    The Worldwide Internet User package, released semiannually, includes historical estimates and forecasts for fixed broadband subscriptions and households and internet users for six regions and over 20 countries.

    Read More

  • Worldwide Mobile Users Q2 & Q4

    eMarketer’s Worldwide Mobile User Package, released semiannually, covers the mobile landscape in six regions and over 20 countries. Historical estimates and forecasts are provided for mobile connections, mobile phone users, mobile phone internet users, and smartphone users.

    Read More

  • Worldwide Social Network Users Q2 & Q4

    This semiannual benchmark package examines the social networking market in six regions and over 20 countries. eMarketer’s historical estimates and forecasts include figures for social network users and Facebook users.

    Read More

Retail & Ecommerce

  • Benchmark & Forecast TopicUpdates Available
  • US Digital & Mobile Travel Sales Q2 & Q3

    This semiannual benchmark package examines the digital and mobile travel market in the US. The forecast includes historical estimates and forecasts for digital and mobile travel sales, digital travel researchers and bookers, and mobile travel researchers and bookers. eMarketer takes a deep look at mobile travel in this package, with a comparison of smartphone travel sales and smartphone researchers and bookers to tablet travel sales and tablet researchers and bookers.

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  • US Digital Coupon Users Q2 & Q4

    eMarketer’s US Digital Coupon User forecasting package, published semiannually, includes estimates for US adult digital and mobile coupon users and mobile barcode scanners. Estimates for mobile coupon users include breakouts for adults who redeem coupons on smartphones, tablets, and other mobile devices.

    Read More

  • US Mobile Payments Q2 & Q4

    eMarketer’s annual US Mobile Payment Package includes historical estimates and forecasts for the number of proximity mobile payment users in the US, and the percentage of smartphone and mobile phone users who use a mobile device as a payment method. Projections for proximity mobile payment transaction values, the growth of proximity mobile payment values, and the average spend per user on proximity mobile payments are also included in this package.

    Read More

  • US Retail Ecommerce Q1 & Q3

    This benchmark package, published semiannually, dives deep into the US retail sector by examining US retail sales, retail ecommerce sales, retail mcommerce sales, retail ecommerce holiday season sales, digital travel sales, and retail ecommerce sales broken out by 10 product categories. Estimates for digital shoppers and buyers by age and mobile shoppers and buyers by device (tablet and smartphone) are also included in this package.

    Read More

  • UK B2C Ecommerce Q2 & Q4

    This benchmark package, published semiannually, examines the UK’s B2C ecommerce market. Historical estimates and projections for total retail sales, retail ecommerce sales, retail mcommerce sales, and digital travel sales are included, as are figures for digital shoppers and buyers, mobile shoppers and buyers by device (smartphone and tablet), and digital travel researchers and bookers.

    Read More

  • Worldwide B2C Ecommerce Q1 & Q2

    The semiannual Worldwide B2C Ecommerce package includes historical estimates and forecasts for B2C ecommerce sales, digital buyers and digital shoppers for six regions and over 20 countries. For select countries, forecasts are included for retail ecommerce sales and digital travel sales.

    Read More

Research Formats

eMarketer's philosophy is that research should be easy to use and convenient to access. That's why all of our topics are delivered to customers in a variety of formats, depending on how much time they have and how much depth they need.

  • Reports

  • Charts

  • Forecasts

  • Comparative Estimates

  • Interviews

  • Articles

  • Webinars

  • Digging for deep insights and coverage on a topic? Check out our Reports and Webinars
  • Need benchmarks to validate your recommendations in a presentation? Check out our Charts, Forecasts and Comparative Estimates
  • Looking for a quick perspective before your meeting? Reach for our short-form Articles and Interviews with industry leaders.
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Reports Download a Sample Report

Each eMarketer report is the result of the combined efforts of our researchers, chart specialists, interviewers, analysts and editors. Concise and readable, reports provide an in-depth understanding of specific markets and trends, offering unique analysis based on the eMarketer method of looking at all available information. In short, they take the vast amount of data eMarketer assesses and publishes daily, and put that data into context for our clients. Each report has five distinct sections: the executive summary, the eMarketer view, findings, conclusions and sources.

report

In the executive summary, the key questions addressed in the report are laid out along with relevant background information.

The eMarketer view gives you eMarketer’s take on what the crucial developments are, which way the marketplace is headed, and what you should be watching most closely.

The bulk of the report consists of eMarketer’s findings, which weave together third-party data with interviews, analysis and eMarketer forecasts to show you everything that is happening. The report’s key takeaways are highlighted in the conclusions section.

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Charts

eMarketer’s signature charts offer a quick, clear view of the latest data—both eMarketer forecasts and the latest numbers from the thousands of other sources eMarketer evaluates.

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Creating the over 10,000 charts eMarketer publishes a year means assessing 75,000 to 100,000 data points—and vetting all of them for accuracy and sound methodology. Despite the sheer volume of constantly updated information we publish, eMarketer’s searchable and browsable database makes it quick and easy to find what you need.

Once you do find the perfect piece of information, eMarketer gives you the option of exporting it as a PDF, JPEG, Excel file or PowerPoint slide, making it easy to pass along or incorporate into a presentation.

Finally, of course, each eMarketer chart is labeled with clear source and methodology information, so you know exactly what you’re looking at.

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Forecasts

eMarketer’s forecasts distill the collective predictions of the research world about the digital landscape. What makes the eMarketer perspective so reliable is that it’s supported by a transparent methodology, as well as robust comparisons to other estimates.

eMarketer bases all of our forecasts on a multipronged approach that focuses on both worldwide and local trends in the economy, technology and population along with company-, product-, country- and demographic-specific trends as well as trends in specific consumer behaviors. We analyze quantitative and qualitative data from a variety of research firms, government agencies, media outlets and company reports, weighting each piece of information based on methodology and soundness.

Additionally, every element of each eMarketer forecast fits within the larger matrix of all our forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of each forecast means those assumptions and framework are constantly updated to reflect new market developments and other trends.

eMarketer publishes forecasts on advertising spending, internet usage, mobile usage and ecommerce sales for countries in North America, Western Europe, Latin America, Asia-Pacific, Eastern Europe, and the Middle East and Africa. Advertising spending forecasts are published quarterly and usage forecasts are published twice a year.

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Comparative Estimates

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Due to the dynamism and volatility of digital media, it’s hard to trust any single forecaster or organization to get it right. That’s why eMarketer comparative estimates present many credible predictions—alongside eMarketer’s own view—so you understand where researchers agree, or disagree, about where specific markets are heading.

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Interviews

eMarketer doesn’t just compare data points. It also compares viewpoints. We conduct and publish thousands of interviews with industry leaders. As with eMarketer’s other coverage, the goal is to find out what is really happening in the marketplace, whether there is a convergence or divergence of opinions and practices. Corporate clients don’t just get to look at the numbers, they get to hear about developments from the executives themselves.

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Articles

eMarketer also publishes shorter pieces, often focused on highlighting a single trend or data set from a longer report. eMarketer corporate clients have access to all of eMarketer’s articles, along with the reports, charts and interviews they draw from.

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Webinars

Join our analysts for dynamic presentations on the digital marketing topics that matter most to your business. After the webinar, their PowerPoint decks and audio commentary remain available for easy viewing anytime.