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Coverage of a Digital World

Coverage of a Digital World

eMarketer data and insights address how consumers spend time and money, and what marketers are doing to reach them in today’s digital world.

Customers have access to all of the coverage below.

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Research Topics

Use the menu on the left to explore eMarketer's eight research categories. Corporate subscribers have access to every topic listed within these categories. eMarketer's research coverage is designed to provide customers with the most comprehensive data and insights into the evolving digital marketing landscape.

Big Picture Trends & Benchmarks

The forces influencing consumer behavior, changing media consumption patterns and affecting digital marketing practices.

  • Key Digital Trends
  • Digital Trends Spring 2014
  • Digital Trends Summer 2014
  • Digital Trends Fall/Winter 2014
  • Digital Trends Forecast 2015
  • Total Media
  • US Total Media Spending Annual Report
  • US Total Media Spending Midyear Update
  • Global Total Media Spending Report
  • Global Total Media Spending Midyear Update
  • Television Ad Spending 2014
  • Television Ad Spending Midyear Update
  • Global Landscapes
  • Global Media Usage Landscape:
    A Country-by-Country Guide
  • Global Social Landscape:
    A Country-by-Country Guide
  • Global Mobile Landscape:
    A Country-by-Country Guide
  • Global Ecommerce Landscape:
    A Country-by-Country Guide
  • Worldwide Benchmarks
  • Worldwide Internet Usage:
    Forecast & Comparative Estimates
  • Worldwide B2C Ecommerce:
    Forecast & Comparative Estimates
  • Worldwide Mobile Phone Users:
    Forecast & Comparative Estimates
  • Worldwide Social Users:
    Forecast & Comparative Estimates

Need access to these topics?

Demographics & Consumer Insights

Media usage and ecommerce insights for influential demographic groups and audience segments.

  • Demographics
  • Kids: Media Usage
  • Teens: Media Usage & Ecommerce
  • College Students: Media Usage & Ecommerce
  • Millennials: Media Usage & Ecommerce
  • Mothers: Media Usage & Ecommerce
  • Baby Boomers: Media Usage & Ecommerce
  • Seniors: Media Usage & Ecommerce
  • Hispanics: Media Usage, Ecommerce & Regional Breakout
  • Blacks: Media Usage & Ecommerce
  • Asians: Media Usage & Ecommerce
  • Affluents: Media Usage & Ecommerce
  • Time Spent with Media
  • Time Spent with Media 2014
  • Time Spent with Media Midyear Update
  • Consumer Attitudes
  • Cross-Media Usage
  • Privacy

Need access to these topics?

Digital Advertising & Marketing

Top advertising and marketing trends impacting today's digital landscape.

  • Ad Spending
  • US Digital Ad Spending: H1 2014 Forecast & Comparative Estimates
  • US Digital Ad Spending: H2 2014 Forecast & Comparative Estimates
  • Display
  • CPMs
  • Programmatic Ad Spending
    Forecast & Trends
  • Retargeting
  • Search
  • Search Advertising Benchmarks:
    Key Metrics
  • Performance Listing Ads (PLAs)
  • Video
  • Video Advertising Benchmarks:
    Key Metrics
  • Interactive Video Ads
  • Digital Video Ads: Best Practices
  • Real-Time Analytics for Video
  • Email
  • Email Benchmarks: Key Metrics & Trends
  • Metrics & Measurement
  • Ad Verification
  • Data Management Platforms (DMPs)
  • Cross-Platform Measurement
  • Targeting Effectiveness
  • Content Marketing
  • Content Marketing
  • Native Advertising
  • Real-Time Marketing
  • Real-Time Marketing
  • Real-Time TV
  • Real-Time Display Advertising

Need access to these topics?

Mobile

Analysis of mobile technology developments, consumer adoption rates and usage patterns, and advertising trends.

  • Mobile Usage
  • US Mobile Usage: Forecast & Comparative Estimates
  • US Tablet Usage: Forecast & Comparative Estimates
  • Mcommerce
  • Mobile Commerce
  • Tablet Commerce
  • Mobile Advertising
  • Mobile CPMs
  • Mobile Display
  • Mobile Search
  • Mobile Targeting
  • Mobile Effectiveness
  • Mobile Apps
  • Mobile Video
  • Tablet Advertising

Need access to these topics?

Social Media

Intelligence related to shifting trends in social media, network usage and marketing strategies.

  • Social Trends 2014
  • Social Trends Midyear Update
  • Facebook Advertising
  • Twitter
  • The Visual Social Web: Tumblr, Instagram, Vine, Pinterest
  • Social TV
  • US Social Network Users: Forecast & Comparative Estimates

Need access to these topics?

Retail & Ecommerce

Comprehensive coverage of the omnichannel retail experience to better understand customers and drive revenues.

  • Retail Trends
  • Digital Ad Spending Forecast &
    Key Trends
  • US General Retail
  • Big Data
  • Omnichannel Retail Trends
  • Pricing Trends
  • Delivery & Pickup Trends
  • Proximity Marketing
  • Holiday Shopping
  • Back to School
  • Restaurants
  • Digital Ad Trends
  • Mobile/Usage
  • Ecommerce
  • US B2C Ecommerce Forecast & Comparative Estimates
  • Shopping Cart Usage &
    Abandonment Rates
  • Mobile Payments
  • Virtual Currencies
  • Social Commerce
  • Specialty Retail
  • Groceries
  • Apparel
  • Discount Stores

Need access to these topics?

Industry Deep Dives

In-depth coverage of key trends and shifts within top vertical segments.

  • Automotive
  • Digital Ad Spending Forecast &
    Key Trends
  • Digital Shoppers & Buyers
  • Digital Dealership Trends
  • In-Car Media Update
  • B2B & SMB
  • B2B Social Trends
  • B2B Users/Usage Trends
  • B2B Mobile Trends
  • SMB Users/Usage Trends
  • Consumer Products
  • Digital Ad Spending Forecast &
    Key Trends
  • Shoppers & Buyers
  • Food & Beverage
  • Personal Care & Beauty
  • Financial Services
  • Digital Ad Spending Forecast &
    Key Trends
  • Digital Shoppers & Buyers
  • Digital Banking Trends
  • Digital Insurance Trends
  • Media
  • Digital Ad Spending Forecast &
    Key Trends
  • Shoppers & Buyers
  • Subscription Spending Overview
  • Digital Music: Usage Trends
  • Smart TV: Penetration & Usage Trends
  • Gaming Revenue Trends
  • Pharma/Health
  • Digital Ad Spending Forecast &
    Key Trends
  • Online Shoppers & Buyers
  • Users & Usage
  • Travel
  • Digital Ad Spending Forecast &
    Key Trends
  • Digital Shoppers & Buyers
  • Digital Trends for Hotels
  • Digital Trends for Airlines

Need access to these topics?

Global Coverage

Our global research ensures marketers worldwide have the data they need

Comprehensive Deep Dives

eMarketer publishes in-depth reports, interviews, benchmarks, forecasts, charts and thousands of data points on key countries affecting today‘s digital world. We offer the most comprehensive level of research on these countries and regions:

  • Canada
  • China
  • Mexico
  • United Kingdom
  • United States
  • Western Europe*

* Primarily France and Germany

Key Digital Topics

eMarketer produces regional reports, key benchmark data and proprietary estimates on digital marketing measures such as ad spending, ecommerce, social media, mobile penetration and device usage for these countries:

  • Argentina
  • Australia
  • Brazil
  • Denmark
  • Finland
  • India
  • Indonesia
  • Italy
  • Japan
  • Netherlands
  • Norway
  • Russia
  • South Korea
  • Spain
  • Sweden

Data and Benchmarks

eMarketer also gathers research from thousands of sources on countries that are often ignored or underserved by other firms. By aggregating this data and making it easily accessible, we offer one of the most robust searchable databases in the industry—with an average of 15,000 charts published each year.

  • Austria
  • Belgium
  • Chile
  • Colombia
  • Czech Republic
  • Egypt
  • Estonia
  • Greece
  • Hong Kong
  • Hungary
  • Ireland
  • Israel
  • Jordan
  • Kenya
  • Latvia
  • Lebanon
  • Malaysia
  • New Zealand
  • Nigeria
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Romania
  • Saudi Arabia
  • Singapore
  • Slovakia
  • South Africa
  • Taiwan
  • Thailand
  • Turkey
  • Ukraine
  • Uruguay
  • Venezuela
  • Vietnam

Need access to these topics?

Browse Reports:

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Reports Schedule

eMarketer reports provide an in-depth understanding of each topic that we cover. Explore our recent and upcoming reports using the menu on the left. To learn more about why eMarketer's data and insights are the most trusted in the industry, read about our approach to research.

Recently Published Reports

The Internet of CPG Things: What Consumer Products Marketers Need to Know Now

May 2016

The internet of things (IoT) is changing the way the consumer products industry does business. Mobile devices, beacons, radio-frequency communication, smart packaging and real-time data are helping manufacturers track their supply chains and deliver personalized marketing experiences.

US Mobile Commerce Update 2016: Behind the Rapid Growth

May 2016

Mcommerce in the US will continue to grow rapidly in 2016, propelled by smartphones with larger screens, smoother smartphone user interfaces, better mobile search and more effective use of context-driven discovery.

The Changing Path to Purchase: What It Means to Add Mobile to the Mix

April 2016

As mobile usage becomes ubiquitous, the path to purchase is becoming less linear. Shoppers are always connected, well-informed and often quick to convert both digitally and in-store.

Canada Ecommerce StatPack: Facts and Figures About B2C Ecommerce

April 2016

The facts and figures you need about Canada ecommerce, now and for the future. Bookmark the StatPack page to keep these key estimates handy throughout the year.

Affluents in Western Europe: How Digital is Shaping their Habits—and How Brands Are Responding

April 2016

Europe’s affluent, highly digital consumers are perennial targets for marketers keen to attract their discretionary spending. While digital platforms present challenges for high-end brands, they can also extend the appeal of luxury items.

Predictive Analytics in B2B Marketing: Using Data Decisively, at Every Stage of the Funnel

April 2016

Predictive is a major buzzword in marketing technology right now. This report explores this technology, uncovering how business-to-business (B2B) brands use data to build predictive models to improve their tactics at all stages of the customer funnel.

Location Intelligence, H1 2016: Guidance for US Marketers on Consumer Behavior, Data Quality and Mobile Marketing Tactics

April 2016

The use of location services is widespread among adult smartphone users. The location data collected by apps and mobile websites is mostly inaccurate, however. To be successful, marketers need to watch for pitfalls and ask tough questions.

UK Ad Viewability: Just One Piece of the Performance Measurement Puzzle

April 2016

Half of digital display ads served to UK consumers aren’t even seen. However, while ad viewability is a key consideration for marketers, this should be just a minimum requirement. Pairing it with other performance metrics is far more valuable.

Worldwide Ad Spending: The eMarketer Forecast for 2016

April 2016

Paid media ad spending worldwide will climb to $542.55 billion in 2016. Outlays on digital formats—desktop/laptop, mobile and other internet-connected devices—will make up over one-third of the total, with mobile representing half of that figure.

Television Update, Q1 2016: In Advance of the Upfronts, Four Changes on the Horizon

April 2016

How data-driven targeting, programmatic transactions, the rise of the NewFronts and increasing commercial loads are affecting the TV ad business, both now and in the near future.

Digital Video for Brands in the US: Challenges to Consider and Questions to Ask Ahead of the NewFronts

April 2016

This report will discuss top-of-mind concerns brand marketers have with digital video, such as measurement, content development and cross-platform considerations, and how to approach those concerns ahead of the Digital Content NewFronts.

Teens and Children in Canada: A Look at Their Digital Lives and How Brands Interact with Them

April 2016

Children and teens in Canada use digital media and tools first to learn, get entertained and connect with the world around them. For brands looking to engage with these emerging consumers, a responsible and relevant approach is a must.

The Internet of Retail Things: What Marketers Need to Know Now

April 2016

The internet of things (IoT) is changing how retailers do business. Mobile devices, beacons, radio-frequency communication and real-time data are helping merchants and restaurants streamline operations and deliver personalized customer experiences.

Global Social Platforms 2016: A Country-by-Country Review of Social Network Usage

April 2016

A country-by-country overview of the top social platforms, who is using them and what devices they use to access them.

Analyzing US Fathers Today: What's Overhyped, What's Overlooked

April 2016

Amid much-discussed changes in modern motherhood, the behavior of US fathers is also in flux. Their roles in caring for kids, doing household chores and shopping have all evolved, though often not as much as fathers themselves imagine.

US Social StatPack: Usage and Ad Spending

March 2016

All the social stats you need to sense-check, justify or adjust your 2016 business plans are now in one place. Bookmark the StatPack page to keep these key estimates handy throughout the year.

US Holiday Shopping Preview 2016: Absorbing the Lessons of 2015

March 2016

Retail ecommerce grew rapidly in the 2015 holiday season, in contrast to the tepid growth shown by retail overall. This report reviews what happened in 2015 and makes early predictions for the 2016 holiday season.

Need-to-Know Trends in US Digital Advertising: From Strategy to Budgeting to Mobile, Programmatic, Ad Blocking, Measurement and More

March 2016

US advertisers will spend more on digital advertising in 2016 than ever before, putting digital on par with television. This top-to-bottom overview presents 13 things marketers need to know right now, from strategic planning to attribution, and everything in between.

The Internet of Financial Things: What Banking and Insurance Industry Marketers Need to Know Now

March 2016

The internet of things (IoT) is already changing the financial services industry. Connected devices, drones, sensors and real-time data streams are helping banks, insurers and payments companies reduce costs and deliver personalized customer experiences.

Mexico Social Media 2016: Updated Forecasts and Key Growth Trends

March 2016

Increased competition in the telecom sector has lowered costs and has led to augmented use of mobile phones in Mexico, as well as growth in social network usage. In addition, Facebook has consolidated its position at the head of the pack.

US Programmatic Advertising: Seven Things Buyers and Sellers Need to Know Now

March 2016

Rapid investment in programmatic advertising is a trend in its own right, but ad dollars alone aren't driving the market. eMarketer explores seven additional areas of crucial interest to US programmatic ad buyers and sellers.

US Ad Spending: eMarketer's Estimates for 2016

March 2016

Digital ad spending is expected to climb 15.4% in 2016 to pass $68 billion. The format will grow another 12.4% next year, topping $77 billion and overtaking TV as the biggest advertising category in the US.

Q1 2016 Digital Video Trends: Monetization, Audience, Platforms and Content

March 2016

Although the US digital video industry faces the threat of ad blocking, the ad spending outlook for digital video remains healthy thanks to increases in viewing. Subscription-based services are also thriving as people continue to embrace premium content on digital platforms.

Marketing Technology: The Six Developments That Matter the Most in 2016

March 2016

As CEOs give marketers more responsibility and authority to help their organizations go digital, marketing technology is stepping into the spotlight. That's just one of six major marketing tech developments that will matter the most to brands and agencies this year and beyond.

US Mobile StatPack: An Atlas of eMarketer Forecasts to Keep at Your Fingertips All Year Long

March 2016

All the mobile stats you need to sense-check, justify or adjust your 2016 business plans are now in one place. Bookmark the StatPack page to keep these key estimates handy throughout the year.

UK Digital Video and TV: Traditional Viewing Habits Shape a Burgeoning Digital Landscape

March 2016

Digital video viewing is a habit for almost two-thirds of the UK population, though it’s additive to traditional TV viewing for most. Even on digital platforms, TV’s influence is strong, with short-form content less watched than in other countries.

UK Digital Users: The eMarketer Forecast for 2016

March 2016

Every year, smartphones become more ubiquitous. In 2016, over 62% of people in the UK will own and use such a device. With adoption reaching mass levels, smartphones will continue to be an increasingly important piece of the media landscape.

US Mothers 2016: Examining the Distinctive Elements of Their Digital Usage

March 2016

US mothers make distinctive use of digital technology—for entertainment, social interaction, shopping and so on—even apart from their role as digital gatekeeper for their kids.

Digital Usage in Southeast Asia: Internet and Mobile Device Trends for Six Key Markets

March 2016

This report provides an overview of key digital usage trends in six markets in Southeast Asia: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

Upcoming Reports

  • Report Titles (subject to change) Expected Availability
  • China Digital Video Ad Spending May 2016
  • Industry Ad Spending: CPG May 2016
  • Industry Ad Spending: Travel May 2016
  • Industry Ad Spending: Finance May 2016
  • Industry Ad Spending: Retail May 2016
  • Industry Ad Spending: Consumer Electronics & Telecom 2016 May 2016
  • Industry Ad Spending 2016: Auto May 2016
  • Industry Ad Spending: Media and Entertainment 2016 May 2016
  • Industry Ad Spending 2016: Healthcare & Pharma May 2016
  • Hispanics 2016 May 2016
  • Time Spent with Media - Canada, China, UK May 2016
  • Putting Customer Experience in Context May 2016
  • UK Ad Blocking May 2016
  • Video Ads in Social Media May 2016
  • Worldwide Internet and Mobile Users - The eMarketer Forecast for 2016 May 2016
  • StatPack - Canada Digital Media Scorecard 2016 May 2016
  • Privacy and Personal Data May 2016
  • UK Ecommerce 2016 May 2016
  • Worldwide Social Network Users- The eMarketer Forecast for 2016 May 2016
  • Mobile Latin America: Summary May 2016
  • B2B Sales Enablement May 2016
  • Mobile Latin America: Argentina May 2016
  • Mobile Latin America: Brazil May 2016
  • Mobile Latin America: Chile May 2016
  • Mobile Latin America: Colombia May 2016
  • Mobile Latin America: Mexico May 2016
  • Mobile Latin America: Peru May 2016
  • Digital Ad Pricing Guide - Average CPMs, CPCs May 2016
  • Why Brands from McDonald’s to Lancôme Can’t Ignore WeChat June 2016
  • Opportunities and Challenges in China’s Red Hot VR Market June 2016
  • Multichannel Marketing June 2016
  • Digital Trends in Shopper Marketing June 2016
  • Back to School 2016 June 2016
  • Native Video 2016 June 2016
  • The Modern Marketing Organization June 2016
  • Native Advertising in Western Europe June 2016
  • Q2 2016 Digital Video Trends June 2016
  • Teens 2016 June 2016
  • Television Update July 2016
  • Global Video Platforms 2016 July 2016
  • Data Mining in Canada - IoT, Beacons July 2016
  • Attribution 2016 July 2016
  • Facebook Advertising 2016 July 2016
  • Native Advertising Update July 2016
  • Time Spent with Mobile Apps vs. Mobile Web 2016 July 2016
  • India Retail Ecommerce 2016 July 2016
  • StatPack - UK Social Media Usage July 2016
  • B2B Ecommerce 2016 July 2016
  • Global Industry Ad Spending 2016 Package August 2016
  • US Digital Commerce - Sector by Sector 2016 August 2016
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Benchmark & Forecast Calendar

eMarketer's benchmarks and estimates build the foundation for each topic that we cover. Use the menu on the left to browse our forecast packages to see the frequency with which the data will get updated throughout the year. To learn more about why eMarketer’s data and insights are the most trusted in the industry, read about our approach to research.

Ad Spending

  • Benchmark & Forecast TopicUpdates Available
  • US Ad Spending Quarterly

    The eMarketer US Ad Spending Benchmarks package, published quarterly, includes estimates and projections for advertising spending across media channels, including TV, digital, print, radio and others. The package also dives deep into digital and mobile advertising spending across formats, including search, display, video and other categories.

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  • UK Ad Spending Quarterly

    This quarterly benchmark package includes historical estimates and forecasts on advertising spending across media channels, including TV, digital, mobile, print, radio and others. The package also takes a detailed look at digital and mobile advertising spending across search, display, and video formats, spending on social network advertising and net UK ad revenues for Google and Facebook.

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  • Worldwide Ad Spending Quarterly

    The eMarketer Worldwide Ad Spending Benchmarks package, released quarterly, includes historical estimates and forecasts for total media, digital, and mobile ad spending for six regions and over 20 countries. For select countries, estimates for digital ad spending across formats, including search and display, are included.

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  • Worldwide and US Ad Revenues at Major Platforms Quarterly

    This quarterly benchmark package examines how marketers are allocating ad dollars across major ad sellers and digital platforms, including Google, Facebook, Yahoo, AOL, Twitter and others. The figures include global and US ad revenues, market share, growth, APRU and related metrics across markets such as digital, mobile, display, search and others.

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  • Worldwide Social Network Ad Spending Quarterly

    This quarterly benchmark package includes historical estimates and projections for spending on social network advertising by marketers in six regions and select countries. Estimates are also broken out for ad spending on specific social networks such as Facebook, Twitter, and LinkedIn.

    Read More

Media Usage & Device Usage

  • Benchmark & Forecast TopicUpdates Available
  • US Internet Users Q1 & Q3

    The eMarketer US Internet User Benchmarks package include historical estimates and forecasts on usage levels of many activities of internet users and households across digital devices, including video viewership, audio and music listeners, social networking, email and search, gaming and other activities. The forecast also breaks down usage levels by age, gender, race/ethnicity.

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  • US Mobile Users Q1 & Q3

    This semiannual benchmark package examines the mobile landscape in the US. Historical estimates and forecasts are provided for mobile phone users, mobile phone internet users, smartphone users broken out by age, gender, and race/ethnicity. This package also includes estimates for mobile connections, smartphone users by operating system, mobile social network users, mobile Facebook users, mobile Twitter users, mobile video viewers, mobile music listeners, and mobile gamers, as well as mom, Baby Boomer, Gen X, and Millennial mobile phone users, mobile internet users and smartphone users.

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  • US Tablet Users Q1 & Q3

    This semiannual benchmark package includes historical estimates and forecasts for US tablet users, iPad users and ereader users. Estimates for tablet users contain breakouts for audiences by age, race/ethnicity and gender.

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  • US Time Spent with Media Q1 & Q3

    eMarketer’s semiannual US Time Spent with Media package examines the average time users spend per day with TV, radio, digital, mobile, and print media, down to the hours and minutes. Specific breakouts include estimates for time spent with smartphones, tablets, social networks, video, newspapers and magazines. This package also compares the average time spent per day with select media to major media ad spending.

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  • UK Internet Users Q1 & Q3

    The semiannual eMarketer UK Internet User Benchmarks package includes historical estimates and forecasts for fixed broadband subscriptions and households, internet users, social network users, Facebook users, Twitter users and digital video viewers. This forecast also includes breakouts for usage levels by age and gender.

    Read More

  • UK Mobile Users Q1 & Q3

    This semiannual benchmark package examines the UK’s mobile landscape, and includes forecasts for mobile phone users, mobile phone internet users, smartphone users, and mobile social network users broken out by age and gender. This package also contains estimates for mobile connections, smartphone users by operating system, mobile Facebook users, mobile Twitter users and mobile video viewers.

    Read More

  • UK Tablet Users Q2 & Q3

    This semiannual benchmark package includes historical estimates and forecasts for tablet users, iPad users and ereader users in the UK. Estimates for tablet users contain breakouts for audiences by age and gender.

    Read More

  • UK Time Spent with Media Q1 & Q3

    eMarketer’s UK Time Spent with Media forecasting package, released semiannually, includes estimates for the average time users spend per day (hours and minutes) with TV, radio, digital, mobile, and print media. This package also compares major media ad spending to the average time spent per day with select media.

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  • EU-5 Tablet Users Q2 & Q3

    eMarketer’s semiannual package for EU5 Tablet Users includes historical estimates and forecasts for tablet users in France, Germany, Italy, Spain, the UK, and the overall EU-5 market.

    Read More

  • Worldwide Internet Users Q2 & Q4

    The Worldwide Internet User package, released semiannually, includes historical estimates and forecasts for fixed broadband subscriptions and households and internet users for six regions and over 20 countries.

    Read More

  • Worldwide Mobile Users Q2 & Q4

    eMarketer’s Worldwide Mobile User Package, released semiannually, covers the mobile landscape in six regions and over 20 countries. Historical estimates and forecasts are provided for mobile connections, mobile phone users, mobile phone internet users, and smartphone users.

    Read More

  • Worldwide Social Network Users Q2 & Q4

    This semiannual benchmark package examines the social networking market in six regions and over 20 countries. eMarketer’s historical estimates and forecasts include figures for social network users and Facebook users.

    Read More

Retail & Ecommerce

  • Benchmark & Forecast TopicUpdates Available
  • US Digital & Mobile Travel Sales Q2 & Q3

    This semiannual benchmark package examines the digital and mobile travel market in the US. The forecast includes historical estimates and forecasts for digital and mobile travel sales, digital travel researchers and bookers, and mobile travel researchers and bookers. eMarketer takes a deep look at mobile travel in this package, with a comparison of smartphone travel sales and smartphone researchers and bookers to tablet travel sales and tablet researchers and bookers.

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  • US Digital Coupon Users Q2 & Q4

    eMarketer’s US Digital Coupon User forecasting package, published semiannually, includes estimates for US adult digital and mobile coupon users and mobile barcode scanners. Estimates for mobile coupon users include breakouts for adults who redeem coupons on smartphones, tablets, and other mobile devices.

    Read More

  • US Mobile Payments Q2 & Q4

    eMarketer’s annual US Mobile Payment Package includes historical estimates and forecasts for the number of proximity mobile payment users in the US, and the percentage of smartphone and mobile phone users who use a mobile device as a payment method. Projections for proximity mobile payment transaction values, the growth of proximity mobile payment values, and the average spend per user on proximity mobile payments are also included in this package.

    Read More

  • US Retail Ecommerce Q1 & Q3

    This benchmark package, published semiannually, dives deep into the US retail sector by examining US retail sales, retail ecommerce sales, retail mcommerce sales, retail ecommerce holiday season sales, digital travel sales, and retail ecommerce sales broken out by 10 product categories. Estimates for digital shoppers and buyers by age and mobile shoppers and buyers by device (tablet and smartphone) are also included in this package.

    Read More

  • UK B2C Ecommerce Q2 & Q4

    This benchmark package, published semiannually, examines the UK’s B2C ecommerce market. Historical estimates and projections for total retail sales, retail ecommerce sales, retail mcommerce sales, and digital travel sales are included, as are figures for digital shoppers and buyers, mobile shoppers and buyers by device (smartphone and tablet), and digital travel researchers and bookers.

    Read More

  • Worldwide B2C Ecommerce Q1 & Q2

    The semiannual Worldwide B2C Ecommerce package includes historical estimates and forecasts for B2C ecommerce sales, digital buyers and digital shoppers for six regions and over 20 countries. For select countries, forecasts are included for retail ecommerce sales and digital travel sales.

    Read More

Research Formats

eMarketer's philosophy is that research should be easy to use and convenient to access. That's why all of our topics are delivered to customers in a variety of formats, depending on how much time they have and how much depth they need.

  • Reports

  • Charts

  • Forecasts

  • Comparative Estimates

  • Interviews

  • Articles

  • Webinars

  • Digging for deep insights and coverage on a topic? Check out our Reports and Webinars
  • Need benchmarks to validate your recommendations in a presentation? Check out our Charts, Forecasts and Comparative Estimates
  • Looking for a quick perspective before your meeting? Reach for our short-form Articles and Interviews with industry leaders.
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Reports Download a Sample Report

Each eMarketer report is the result of the combined efforts of our researchers, chart specialists, interviewers, analysts and editors. Concise and readable, reports provide an in-depth understanding of specific markets and trends, offering unique analysis based on the eMarketer method of looking at all available information. In short, they take the vast amount of data eMarketer assesses and publishes daily, and put that data into context for our clients. Each report has five distinct sections: the executive summary, the eMarketer view, findings, conclusions and sources.

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In the executive summary, the key questions addressed in the report are laid out along with relevant background information.

The eMarketer view gives you eMarketer’s take on what the crucial developments are, which way the marketplace is headed, and what you should be watching most closely.

The bulk of the report consists of eMarketer’s findings, which weave together third-party data with interviews, analysis and eMarketer forecasts to show you everything that is happening. The report’s key takeaways are highlighted in the conclusions section.

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Charts

eMarketer’s signature charts offer a quick, clear view of the latest data—both eMarketer forecasts and the latest numbers from the thousands of other sources eMarketer evaluates.

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Creating the over 10,000 charts eMarketer publishes a year means assessing 75,000 to 100,000 data points—and vetting all of them for accuracy and sound methodology. Despite the sheer volume of constantly updated information we publish, eMarketer’s searchable and browsable database makes it quick and easy to find what you need.

Once you do find the perfect piece of information, eMarketer gives you the option of exporting it as a PDF, JPEG, Excel file or PowerPoint slide, making it easy to pass along or incorporate into a presentation.

Finally, of course, each eMarketer chart is labeled with clear source and methodology information, so you know exactly what you’re looking at.

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Forecasts

eMarketer’s forecasts distill the collective predictions of the research world about the digital landscape. What makes the eMarketer perspective so reliable is that it’s supported by a transparent methodology, as well as robust comparisons to other estimates.

eMarketer bases all of our forecasts on a multipronged approach that focuses on both worldwide and local trends in the economy, technology and population along with company-, product-, country- and demographic-specific trends as well as trends in specific consumer behaviors. We analyze quantitative and qualitative data from a variety of research firms, government agencies, media outlets and company reports, weighting each piece of information based on methodology and soundness.

Additionally, every element of each eMarketer forecast fits within the larger matrix of all our forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of each forecast means those assumptions and framework are constantly updated to reflect new market developments and other trends.

eMarketer publishes forecasts on advertising spending, internet usage, mobile usage and ecommerce sales for countries in North America, Western Europe, Latin America, Asia-Pacific, Eastern Europe, and the Middle East and Africa. Advertising spending forecasts are published quarterly and usage forecasts are published twice a year.

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Comparative Estimates

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Due to the dynamism and volatility of digital media, it’s hard to trust any single forecaster or organization to get it right. That’s why eMarketer comparative estimates present many credible predictions—alongside eMarketer’s own view—so you understand where researchers agree, or disagree, about where specific markets are heading.

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Interviews

eMarketer doesn’t just compare data points. It also compares viewpoints. We conduct and publish thousands of interviews with industry leaders. As with eMarketer’s other coverage, the goal is to find out what is really happening in the marketplace, whether there is a convergence or divergence of opinions and practices. Corporate clients don’t just get to look at the numbers, they get to hear about developments from the executives themselves.

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Articles

eMarketer also publishes shorter pieces, often focused on highlighting a single trend or data set from a longer report. eMarketer corporate clients have access to all of eMarketer’s articles, along with the reports, charts and interviews they draw from.

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Webinars

Join our analysts for dynamic presentations on the digital marketing topics that matter most to your business. After the webinar, their PowerPoint decks and audio commentary remain available for easy viewing anytime.