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Coverage of a Digital World

Coverage of a Digital World

eMarketer data and insights address how consumers spend time and money, and what marketers are doing to reach them in today’s digital world.

Customers have access to all of the coverage below.

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Research Topics

Use the menu on the left to explore eMarketer's eight research categories. Corporate subscribers have access to every topic listed within these categories. eMarketer's research coverage is designed to provide customers with the most comprehensive data and insights into the evolving digital marketing landscape.

Big Picture Trends & Benchmarks

The forces influencing consumer behavior, changing media consumption patterns and affecting digital marketing practices.

  • Key Digital Trends
  • Digital Trends Spring 2014
  • Digital Trends Summer 2014
  • Digital Trends Fall/Winter 2014
  • Digital Trends Forecast 2015
  • Total Media
  • US Total Media Spending Annual Report
  • US Total Media Spending Midyear Update
  • Global Total Media Spending Report
  • Global Total Media Spending Midyear Update
  • Television Ad Spending 2014
  • Television Ad Spending Midyear Update
  • Global Landscapes
  • Global Media Usage Landscape:
    A Country-by-Country Guide
  • Global Social Landscape:
    A Country-by-Country Guide
  • Global Mobile Landscape:
    A Country-by-Country Guide
  • Global Ecommerce Landscape:
    A Country-by-Country Guide
  • Worldwide Benchmarks
  • Worldwide Internet Usage:
    Forecast & Comparative Estimates
  • Worldwide B2C Ecommerce:
    Forecast & Comparative Estimates
  • Worldwide Mobile Phone Users:
    Forecast & Comparative Estimates
  • Worldwide Social Users:
    Forecast & Comparative Estimates

Need access to these topics?

Demographics & Consumer Insights

Media usage and ecommerce insights for influential demographic groups and audience segments.

  • Demographics
  • Kids: Media Usage
  • Teens: Media Usage & Ecommerce
  • College Students: Media Usage & Ecommerce
  • Millennials: Media Usage & Ecommerce
  • Mothers: Media Usage & Ecommerce
  • Baby Boomers: Media Usage & Ecommerce
  • Seniors: Media Usage & Ecommerce
  • Hispanics: Media Usage, Ecommerce & Regional Breakout
  • Blacks: Media Usage & Ecommerce
  • Asians: Media Usage & Ecommerce
  • Affluents: Media Usage & Ecommerce
  • Time Spent with Media
  • Time Spent with Media 2014
  • Time Spent with Media Midyear Update
  • Consumer Attitudes
  • Cross-Media Usage
  • Privacy

Need access to these topics?

Digital Advertising & Marketing

Top advertising and marketing trends impacting today's digital landscape.

  • Ad Spending
  • US Digital Ad Spending: H1 2014 Forecast & Comparative Estimates
  • US Digital Ad Spending: H2 2014 Forecast & Comparative Estimates
  • Display
  • CPMs
  • Programmatic Ad Spending
    Forecast & Trends
  • Retargeting
  • Search
  • Search Advertising Benchmarks:
    Key Metrics
  • Performance Listing Ads (PLAs)
  • Video
  • Video Advertising Benchmarks:
    Key Metrics
  • Interactive Video Ads
  • Digital Video Ads: Best Practices
  • Real-Time Analytics for Video
  • Email
  • Email Benchmarks: Key Metrics & Trends
  • Metrics & Measurement
  • Ad Verification
  • Data Management Platforms (DMPs)
  • Cross-Platform Measurement
  • Targeting Effectiveness
  • Content Marketing
  • Content Marketing
  • Native Advertising
  • Real-Time Marketing
  • Real-Time Marketing
  • Real-Time TV
  • Real-Time Display Advertising

Need access to these topics?

Mobile

Analysis of mobile technology developments, consumer adoption rates and usage patterns, and advertising trends.

  • Mobile Usage
  • US Mobile Usage: Forecast & Comparative Estimates
  • US Tablet Usage: Forecast & Comparative Estimates
  • Mcommerce
  • Mobile Commerce
  • Tablet Commerce
  • Mobile Advertising
  • Mobile CPMs
  • Mobile Display
  • Mobile Search
  • Mobile Targeting
  • Mobile Effectiveness
  • Mobile Apps
  • Mobile Video
  • Tablet Advertising

Need access to these topics?

Social Media

Intelligence related to shifting trends in social media, network usage and marketing strategies.

  • Social Trends 2014
  • Social Trends Midyear Update
  • Facebook Advertising
  • Twitter
  • The Visual Social Web: Tumblr, Instagram, Vine, Pinterest
  • Social TV
  • US Social Network Users: Forecast & Comparative Estimates

Need access to these topics?

Retail & Ecommerce

Comprehensive coverage of the omnichannel retail experience to better understand customers and drive revenues.

  • Retail Trends
  • Digital Ad Spending Forecast &
    Key Trends
  • US General Retail
  • Big Data
  • Omnichannel Retail Trends
  • Pricing Trends
  • Delivery & Pickup Trends
  • Proximity Marketing
  • Holiday Shopping
  • Back to School
  • Restaurants
  • Digital Ad Trends
  • Mobile/Usage
  • Ecommerce
  • US B2C Ecommerce Forecast & Comparative Estimates
  • Shopping Cart Usage &
    Abandonment Rates
  • Mobile Payments
  • Virtual Currencies
  • Social Commerce
  • Specialty Retail
  • Groceries
  • Apparel
  • Discount Stores

Need access to these topics?

Industry Deep Dives

In-depth coverage of key trends and shifts within top vertical segments.

  • Automotive
  • Digital Ad Spending Forecast &
    Key Trends
  • Digital Shoppers & Buyers
  • Digital Dealership Trends
  • In-Car Media Update
  • B2B & SMB
  • B2B Social Trends
  • B2B Users/Usage Trends
  • B2B Mobile Trends
  • SMB Users/Usage Trends
  • Consumer Products
  • Digital Ad Spending Forecast &
    Key Trends
  • Shoppers & Buyers
  • Food & Beverage
  • Personal Care & Beauty
  • Financial Services
  • Digital Ad Spending Forecast &
    Key Trends
  • Digital Shoppers & Buyers
  • Digital Banking Trends
  • Digital Insurance Trends
  • Media
  • Digital Ad Spending Forecast &
    Key Trends
  • Shoppers & Buyers
  • Subscription Spending Overview
  • Digital Music: Usage Trends
  • Smart TV: Penetration & Usage Trends
  • Gaming Revenue Trends
  • Pharma/Health
  • Digital Ad Spending Forecast &
    Key Trends
  • Online Shoppers & Buyers
  • Users & Usage
  • Travel
  • Digital Ad Spending Forecast &
    Key Trends
  • Digital Shoppers & Buyers
  • Digital Trends for Hotels
  • Digital Trends for Airlines

Need access to these topics?

Global Coverage

Our global research ensures marketers worldwide have the data they need

Comprehensive Deep Dives

eMarketer publishes in-depth reports, interviews, benchmarks, forecasts, charts and thousands of data points on key countries affecting today‘s digital world. We offer the most comprehensive level of research on these countries and regions:

  • Canada
  • China
  • Mexico
  • United Kingdom
  • United States
  • Western Europe*

* Primarily France and Germany

Key Digital Topics

eMarketer produces regional reports, key benchmark data and proprietary estimates on digital marketing measures such as ad spending, ecommerce, social media, mobile penetration and device usage for these countries:

  • Argentina
  • Australia
  • Brazil
  • Denmark
  • Finland
  • India
  • Indonesia
  • Italy
  • Japan
  • Netherlands
  • Norway
  • Russia
  • South Korea
  • Spain
  • Sweden

Data and Benchmarks

eMarketer also gathers research from thousands of sources on countries that are often ignored or underserved by other firms. By aggregating this data and making it easily accessible, we offer one of the most robust searchable databases in the industry—with an average of 15,000 charts published each year.

  • Austria
  • Belgium
  • Chile
  • Colombia
  • Czech Republic
  • Egypt
  • Estonia
  • Greece
  • Hong Kong
  • Hungary
  • Ireland
  • Israel
  • Jordan
  • Kenya
  • Latvia
  • Lebanon
  • Malaysia
  • New Zealand
  • Nigeria
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Romania
  • Saudi Arabia
  • Singapore
  • Slovakia
  • South Africa
  • Taiwan
  • Thailand
  • Turkey
  • Ukraine
  • Uruguay
  • Venezuela
  • Vietnam

Need access to these topics?

Browse Reports:

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Reports Schedule

eMarketer reports provide an in-depth understanding of each topic that we cover. Explore our recent and upcoming reports using the menu on the left. To learn more about why eMarketer's data and insights are the most trusted in the industry, read about our approach to research.

Recently Published Reports

US Travel Industry StatPack 2017: Digital Ad Spending Forecasts and Trends

May 2017

This is the first in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.

US Mobile StatPack 2017: An Atlas of eMarketer Forecasts to Keep at Your Fingertips All Year Long

May 2017

All the mobile stats you need to sense-check, justify or adjust your business plans are now in one place. Bookmark the StatPack page to keep these key estimates handy throughout the year.

Facebook Advertising 2017: Five Factors that Could Rein in Future Growth

May 2017

Facebook is at a turning point, introducing new ad products while still dealing with concerns over fake news, video engagement and measurement. This report covers what marketers are concerned about—and what they need to know for the future.

French Canada 2017: The Digital Distinctions That Set Quebec Apart

May 2017

French-speaking consumers in Canada spend less time with digital media than the rest of the country. As a result, advertisers targeting Quebec have been slower to invest in digital ads.

Digital Transformation 2017: Disrupting 'Business as Usual'

May 2017

This report explores what it means for a business to undergo a digital transformation. It defines the concept and considers the drivers and challenges—as well as the organizational changes required, the impact on the customer and how success is measured.

The Internet of Things for Smart Homes: Voice Control Hastens Adoption

May 2017

Despite recent media hype about futuristic gadgets, smart-home technology is still in the early-adopter phase. The market may finally be gaining traction, thanks to voice-controlled interfaces, less expensive devices and better industry collaboration.

US Omnichannel Retail StatPack: Marketer and Consumer Trends

May 2017

This StatPack provides a visual overview of major omnichannel retailing trends in the US.

B2B Personalization: Delivering One-to-One Experiences to Buyers

May 2017

Business-to-business (B2B) marketers are working to understand the value and feasibility of one-to-one experiences. As buyers grow hungry for more custom messages, marketers are slowly adopting the technology to personalize at scale.

US SVOD and Linear OTT Services: Pay TV Alternatives Come into Focus

May 2017

The US subscription video market has grown dramatically in recent years, while at the same time playing a role that’s closer and closer to that of pay TV. Although many established and emerging players show promise, the sheer number of subscription services raises questions about their sustainability.

China Expenditures StatPack 2017: Consumer Time and Advertiser Dollars

May 2017

An overview of eMarketer’s latest figures for consumer time spent with media and ad spending by media and company in China.

US Time Spent with Media: eMarketer's Updated Estimates and Forecast for 2014–2019

April 2017

eMarketer estimates that US adults will fit an average of more than 12 hours of media usage into their day this year, thanks to multitasking. But the surge in time spent that occurred earlier in the decade (amid mass adoption of mobile devices) has abated.

Worldwide Internet and Mobile Users: eMarketer's Estimates for 2016–2021

April 2017

In 2017, there will be 3.47 billion internet users worldwide, of which nearly 79% will use a mobile phone for access at least once a month. Mobile internet usage will continue to drive overall internet adoption, especially in developing markets.

Customer Experience 2017: The Journey Toward Customer-Centricity Continues

April 2017

The promise of data-driven marketing is that brands will be able to ensure each touchpoint is part of a cohesive and customized omnichannel experience. But for most brands, that reality remains distant.

Digital Video and TV in Germany: TV Gives Ground in a Diverse and Growing Marketplace

April 2017

More than half the population in Germany—an estimated 41.1 million people—will watch digital video via any device at least monthly in 2017. Viewers of all ages increasingly engage with video on mobile phones as well as TV and PC screens.

UK Measurement and Viewability: Tracking the Served Ad Journey

April 2017

Serving a digital ad does not necessarily mean it even has a chance to be seen, unlike ads presented on traditional channels. Tracking that served ad’s journey is not easy—and is sometimes impossible—given that the measurement of ad fraud, brand safety and viewability are all yet to be standardized.

US Baby Boomers: Forging Their Next Relationship with Digital Technology—Maybe

April 2017

This report examines US boomers’ digital usage with an eye toward the role internet of things (IoT) and other digital tools may play in the future as these individuals cope with getting old—trying to age in place, managing health issues and so on.

Advancing Programmatic Advertising: Buyers and Sellers Seek Greater Control Over Ad Campaigns and Audiences Reached

April 2017

Nearly four of every five US digital display ad dollars are already traded via automation. But for mature buyers and sellers, programmatic is about more than automation: It is a means of controlling ads and fine-tuning the audiences they reach.

Digital Video and TV in France: Mobile Usage and Commercial Offerings Fuel Major Expansion

April 2017

More than 32 million people in France will watch TV or video content digitally at least once per month in 2017. Live TV still accounts for the largest slice of time spent with video, but consumers are increasingly timeshifting their viewing and watching on other screens.

Worldwide Ad Spending: The eMarketer Forecast for 2017

April 2017

Paid media ad expenditures worldwide will rise 7.3% to $583.91 billion in 2017. Spending on digital—desktop/laptop, mobile and other internet-connected devices—will represent 38.3% of the total, while mobile will account for 63.3% of digital.

Canada B2B Marketing: A Maturing Discipline, Underpinned by Marketing Tech

April 2017

Business-to-business (B2B) experts in Canada provide a local perspective on the efforts to engage buyers and discuss the importance of marketing technology in leading change.

Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends

April 2017

This StatPack provides a visual overview of trends in display, video and social ads bought programmatically, both in the US and worldwide.

Ecommerce in the Grocery Sector: Retailers and Brands Innovate to Propel Growth in 2017

April 2017

Changing behaviors among consumers, grocery retailers and brands are spurring growth in the online grocery sector.

Personalization in Retail: The Latest Trends and Challenges

April 2017

Faced with the need to improve the customer experience and increase margins, retailers are rapidly implementing personalization strategies. This report looks at the latest trends and obstacles retailers face.

US Social StatPack: Usage and Ad Spending for 2016-2020

March 2017

All the social stats you need to for 2017 and beyond. Bookmark the StatPack page to keep these key estimates handy throughout the year.

Television Update Spring 2017: How TV Audience Measurement Must Change

March 2017

TV’s audience measurement standard has been stretched, now that it must report on more fragmented viewers across more TV options and devices. This report examines the state of TV measurement, with special attention to the improvements expected over the next 12 months.

Upcoming Reports

  • Report Titles (subject to change) Expected Availability
  • Ad Fraud 2017 May 2017
  • Common Forms of Ad Fraud May 2017
  • US Ad Spending by Industry: CPG May 2017
  • Visual Commerce 2017 May 2017
  • UK Ad Blocking 2017 May 2017
  • US Ad Spending by Industry: Retail May 2017
  • The Internet of Things - Smart Cities May 2017
  • US Ad Spending by Industry StatPack: Financial June 2017
  • The Internet of Things - Smart Cars June 2017
  • TV Trends Q2 2017 June 2017
  • Conversational Commerce (Chatbots and Virtual Assts.) June 2017
  • UK, France June 2017
  • US Ad Spending by Industry StatPack: Auto June 2017
  • US Ad Spending by Industry StatPack: Consumer Electronics June 2017
  • Hispanics 2017 June 2017
  • Ad Blocking's Future June 2017
  • Global Ecommerce 2017 June 2017
  • US Ad Spending by Industry StatPack: Media June 2017
  • US Ad Spending by Industry StatPack: Health June 2017
  • Influencer Marketing in Canada June 2017
  • B2B Event Marketing June 2017
  • Out-Stream Video Ads June 2017
  • Q2 2017 Digital Video Trends June 2017
  • US Industry Ad Spending StatPack Package (Summary) June 2017
  • Back to School 2017 June 2017
  • Worldwide Social Network Users July 2017
  • Multichannel Marketing 2017 July 2017
  • WW Chat Apps Landscape: Marketing and Advertising July 2017
  • Video Ads in Social Media July 2017
  • WW Chat Apps Landscape: Usage July 2017
  • US Mothers 2017 July 2017
  • UK Ad Spending by Industry August 2017
  • Digital Storytelling & Content Sequencing August 2017
  • France Ad Spending by Industry September 2017
  • Germany Ad Spending by Industry October 2017
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Benchmark & Forecast Calendar

eMarketer's benchmarks and estimates build the foundation for each topic that we cover. Use the menu on the left to browse our forecast packages to see the frequency with which the data will get updated throughout the year. To learn more about why eMarketer’s data and insights are the most trusted in the industry, read about our approach to research.

Ad Spending

  • Benchmark & Forecast TopicUpdates Available
  • US Ad Spending Quarterly

    The eMarketer US Ad Spending Benchmarks package, published quarterly, includes estimates and projections for advertising spending across media channels, including TV, digital, print, radio and others. The package also dives deep into digital and mobile advertising spending across formats, including search, display, video and other categories.

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  • UK Ad Spending Quarterly

    This quarterly benchmark package includes historical estimates and forecasts on advertising spending across media channels, including TV, digital, mobile, print, radio and others. The package also takes a detailed look at digital and mobile advertising spending across search, display, and video formats, spending on social network advertising and net UK ad revenues for Google and Facebook.

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  • Worldwide Ad Spending Quarterly

    The eMarketer Worldwide Ad Spending Benchmarks package, released quarterly, includes historical estimates and forecasts for total media, digital, and mobile ad spending for six regions and over 20 countries. For select countries, estimates for digital ad spending across formats, including search and display, are included.

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  • Worldwide and US Ad Revenues at Major Platforms Quarterly

    This quarterly benchmark package examines how marketers are allocating ad dollars across major ad sellers and digital platforms, including Google, Facebook, Yahoo, AOL, Twitter and others. The figures include global and US ad revenues, market share, growth, APRU and related metrics across markets such as digital, mobile, display, search and others.

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  • Worldwide Social Network Ad Spending Quarterly

    This quarterly benchmark package includes historical estimates and projections for spending on social network advertising by marketers in six regions and select countries. Estimates are also broken out for ad spending on specific social networks such as Facebook, Twitter, and LinkedIn.

    Read More

Media Usage & Device Usage

  • Benchmark & Forecast TopicUpdates Available
  • US Internet Users Q1 & Q3

    The eMarketer US Internet User Benchmarks package include historical estimates and forecasts on usage levels of many activities of internet users and households across digital devices, including video viewership, audio and music listeners, social networking, email and search, gaming and other activities. The forecast also breaks down usage levels by age, gender, race/ethnicity.

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  • US Mobile Users Q1 & Q3

    This semiannual benchmark package examines the mobile landscape in the US. Historical estimates and forecasts are provided for mobile phone users, mobile phone internet users, smartphone users broken out by age, gender, and race/ethnicity. This package also includes estimates for mobile connections, smartphone users by operating system, mobile social network users, mobile Facebook users, mobile Twitter users, mobile video viewers, mobile music listeners, and mobile gamers, as well as mom, Baby Boomer, Gen X, and Millennial mobile phone users, mobile internet users and smartphone users.

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  • US Tablet Users Q1 & Q3

    This semiannual benchmark package includes historical estimates and forecasts for US tablet users, iPad users and ereader users. Estimates for tablet users contain breakouts for audiences by age, race/ethnicity and gender.

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  • US Time Spent with Media Q1 & Q3

    eMarketer’s semiannual US Time Spent with Media package examines the average time users spend per day with TV, radio, digital, mobile, and print media, down to the hours and minutes. Specific breakouts include estimates for time spent with smartphones, tablets, social networks, video, newspapers and magazines. This package also compares the average time spent per day with select media to major media ad spending.

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  • UK Internet Users Q1 & Q3

    The semiannual eMarketer UK Internet User Benchmarks package includes historical estimates and forecasts for fixed broadband subscriptions and households, internet users, social network users, Facebook users, Twitter users and digital video viewers. This forecast also includes breakouts for usage levels by age and gender.

    Read More

  • UK Mobile Users Q1 & Q3

    This semiannual benchmark package examines the UK’s mobile landscape, and includes forecasts for mobile phone users, mobile phone internet users, smartphone users, and mobile social network users broken out by age and gender. This package also contains estimates for mobile connections, smartphone users by operating system, mobile Facebook users, mobile Twitter users and mobile video viewers.

    Read More

  • UK Tablet Users Q2 & Q3

    This semiannual benchmark package includes historical estimates and forecasts for tablet users, iPad users and ereader users in the UK. Estimates for tablet users contain breakouts for audiences by age and gender.

    Read More

  • UK Time Spent with Media Q1 & Q3

    eMarketer’s UK Time Spent with Media forecasting package, released semiannually, includes estimates for the average time users spend per day (hours and minutes) with TV, radio, digital, mobile, and print media. This package also compares major media ad spending to the average time spent per day with select media.

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  • EU-5 Tablet Users Q2 & Q3

    eMarketer’s semiannual package for EU5 Tablet Users includes historical estimates and forecasts for tablet users in France, Germany, Italy, Spain, the UK, and the overall EU-5 market.

    Read More

  • Worldwide Internet Users Q2 & Q4

    The Worldwide Internet User package, released semiannually, includes historical estimates and forecasts for fixed broadband subscriptions and households and internet users for six regions and over 20 countries.

    Read More

  • Worldwide Mobile Users Q2 & Q4

    eMarketer’s Worldwide Mobile User Package, released semiannually, covers the mobile landscape in six regions and over 20 countries. Historical estimates and forecasts are provided for mobile connections, mobile phone users, mobile phone internet users, and smartphone users.

    Read More

  • Worldwide Social Network Users Q2 & Q4

    This semiannual benchmark package examines the social networking market in six regions and over 20 countries. eMarketer’s historical estimates and forecasts include figures for social network users and Facebook users.

    Read More

Retail & Ecommerce

  • Benchmark & Forecast TopicUpdates Available
  • US Digital & Mobile Travel Sales Q2 & Q3

    This semiannual benchmark package examines the digital and mobile travel market in the US. The forecast includes historical estimates and forecasts for digital and mobile travel sales, digital travel researchers and bookers, and mobile travel researchers and bookers. eMarketer takes a deep look at mobile travel in this package, with a comparison of smartphone travel sales and smartphone researchers and bookers to tablet travel sales and tablet researchers and bookers.

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  • US Digital Coupon Users Q2 & Q4

    eMarketer’s US Digital Coupon User forecasting package, published semiannually, includes estimates for US adult digital and mobile coupon users and mobile barcode scanners. Estimates for mobile coupon users include breakouts for adults who redeem coupons on smartphones, tablets, and other mobile devices.

    Read More

  • US Mobile Payments Q2 & Q4

    eMarketer’s annual US Mobile Payment Package includes historical estimates and forecasts for the number of proximity mobile payment users in the US, and the percentage of smartphone and mobile phone users who use a mobile device as a payment method. Projections for proximity mobile payment transaction values, the growth of proximity mobile payment values, and the average spend per user on proximity mobile payments are also included in this package.

    Read More

  • US Retail Ecommerce Q1 & Q3

    This benchmark package, published semiannually, dives deep into the US retail sector by examining US retail sales, retail ecommerce sales, retail mcommerce sales, retail ecommerce holiday season sales, digital travel sales, and retail ecommerce sales broken out by 10 product categories. Estimates for digital shoppers and buyers by age and mobile shoppers and buyers by device (tablet and smartphone) are also included in this package.

    Read More

  • UK B2C Ecommerce Q2 & Q4

    This benchmark package, published semiannually, examines the UK’s B2C ecommerce market. Historical estimates and projections for total retail sales, retail ecommerce sales, retail mcommerce sales, and digital travel sales are included, as are figures for digital shoppers and buyers, mobile shoppers and buyers by device (smartphone and tablet), and digital travel researchers and bookers.

    Read More

  • Worldwide B2C Ecommerce Q1 & Q2

    The semiannual Worldwide B2C Ecommerce package includes historical estimates and forecasts for B2C ecommerce sales, digital buyers and digital shoppers for six regions and over 20 countries. For select countries, forecasts are included for retail ecommerce sales and digital travel sales.

    Read More

Research Formats

eMarketer's philosophy is that research should be easy to use and convenient to access. That's why all of our topics are delivered to customers in a variety of formats, depending on how much time they have and how much depth they need.

  • Reports

  • Charts

  • Forecasts

  • Comparative Estimates

  • Interviews

  • Articles

  • Webinars

  • Digging for deep insights and coverage on a topic? Check out our Reports and Webinars
  • Need benchmarks to validate your recommendations in a presentation? Check out our Charts, Forecasts and Comparative Estimates
  • Looking for a quick perspective before your meeting? Reach for our short-form Articles and Interviews with industry leaders.
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Reports Download a Sample Report

Each eMarketer report is the result of the combined efforts of our researchers, chart specialists, interviewers, analysts and editors. Concise and readable, reports provide an in-depth understanding of specific markets and trends, offering unique analysis based on the eMarketer method of looking at all available information. In short, they take the vast amount of data eMarketer assesses and publishes daily, and put that data into context for our clients. Each report has five distinct sections: the executive summary, the eMarketer view, findings, conclusions and sources.

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In the executive summary, the key questions addressed in the report are laid out along with relevant background information.

The eMarketer view gives you eMarketer’s take on what the crucial developments are, which way the marketplace is headed, and what you should be watching most closely.

The bulk of the report consists of eMarketer’s findings, which weave together third-party data with interviews, analysis and eMarketer forecasts to show you everything that is happening. The report’s key takeaways are highlighted in the conclusions section.

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Charts

eMarketer’s signature charts offer a quick, clear view of the latest data—both eMarketer forecasts and the latest numbers from the thousands of other sources eMarketer evaluates.

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Creating the over 10,000 charts eMarketer publishes a year means assessing 75,000 to 100,000 data points—and vetting all of them for accuracy and sound methodology. Despite the sheer volume of constantly updated information we publish, eMarketer’s searchable and browsable database makes it quick and easy to find what you need.

Once you do find the perfect piece of information, eMarketer gives you the option of exporting it as a PDF, JPEG, Excel file or PowerPoint slide, making it easy to pass along or incorporate into a presentation.

Finally, of course, each eMarketer chart is labeled with clear source and methodology information, so you know exactly what you’re looking at.

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Forecasts

eMarketer’s forecasts distill the collective predictions of the research world about the digital landscape. What makes the eMarketer perspective so reliable is that it’s supported by a transparent methodology, as well as robust comparisons to other estimates.

eMarketer bases all of our forecasts on a multipronged approach that focuses on both worldwide and local trends in the economy, technology and population along with company-, product-, country- and demographic-specific trends as well as trends in specific consumer behaviors. We analyze quantitative and qualitative data from a variety of research firms, government agencies, media outlets and company reports, weighting each piece of information based on methodology and soundness.

Additionally, every element of each eMarketer forecast fits within the larger matrix of all our forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of each forecast means those assumptions and framework are constantly updated to reflect new market developments and other trends.

eMarketer publishes forecasts on advertising spending, internet usage, mobile usage and ecommerce sales for countries in North America, Western Europe, Latin America, Asia-Pacific, Eastern Europe, and the Middle East and Africa. Advertising spending forecasts are published quarterly and usage forecasts are published twice a year.

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Comparative Estimates

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Due to the dynamism and volatility of digital media, it’s hard to trust any single forecaster or organization to get it right. That’s why eMarketer comparative estimates present many credible predictions—alongside eMarketer’s own view—so you understand where researchers agree, or disagree, about where specific markets are heading.

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Interviews

eMarketer doesn’t just compare data points. It also compares viewpoints. We conduct and publish thousands of interviews with industry leaders. As with eMarketer’s other coverage, the goal is to find out what is really happening in the marketplace, whether there is a convergence or divergence of opinions and practices. Corporate clients don’t just get to look at the numbers, they get to hear about developments from the executives themselves.

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Articles

eMarketer also publishes shorter pieces, often focused on highlighting a single trend or data set from a longer report. eMarketer corporate clients have access to all of eMarketer’s articles, along with the reports, charts and interviews they draw from.

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Webinars

Join our analysts for dynamic presentations on the digital marketing topics that matter most to your business. After the webinar, their PowerPoint decks and audio commentary remain available for easy viewing anytime.