Social Spotlight: US Snapchat Users in 7 Key Charts

Your handy guide to US social media users [Part 4 of 4]

  • 1. Snapchat continues to build a strong following
  • 2. It’s quickly pulling ahead of its rivals in the US
  • 3. More than half of social media users are daily Snapchat users
  • 4. For teens, it’s quickly becoming the preferred social media site
  • 5. It’s the third most popular mobile app among college students, after Facebook and Instagram
  • 6. Among millennials, females are more likely than males to use Snapchat
  • 7. Younger millennials are twice as likely as older ones to use the app
  • More content on Snapchat can be found in eMarketer PRO

    Report: Video Ads in Social Media

    Interview: How Snapchat Compares to TV as an Advertising Channel

    Brief: Snapchat Is About to Have an Election Moment

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