2016 US Programmatic Advertising Trends

The state of US programmatic advertising in 6 key charts

  • 1. The bulk of US marketers now use programmatic methods to buy ads
  • 2. By 2018, more than 80% of display ads will be transacted programmatically
  • 3. Nearly three-quarters of video ads will be programmatic by 2018
  • 4. Mobile is at the center of both display and video programmatic spending
  • 5. And by 2018, nearly 8 in every 10 programmatic dollars will be spent on mobile
  • 6. Despite programmatic’s popularity, however, issues of ad quality and ad blocking remain top concerns
  • More content on Programmatic can be found in eMarketer PRO

    Report: US Programmatic Advertising

    Report: US Programmatic Ad Spending Forecast

    Interview: LinkedIn's Switch to Programmatic Display Advertising

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