At a Glance: Millennial Consumer Behavior in 9 Key Charts

9 essential facts about US millennial shoppers you should know

  • 1. US millennials love a good deal
  • 2.	
Many are emerging as heavy coupon users
  • 3.	They are increasingly interested in mobile coupons
  • 4.	More than 50% are making mobile purchases
  • 5.	Reviews strongly influence what they buy
  • 6.	Social media also sways their path to purchase
  • 7.	Many tend to start researching products on Amazon
  • 8.	But they’re most likely to buy an item from a retailer when emailed a discount code
  • 9.	They shop anywhere, anytime–even while in the bathroom
  • More content on millennials can be found in eMarketer PRO

    Report: US Millennials at Key Life Stages

    Report: Millennials and Their Smartphones

    Article: US Millennial Smartphone Shoppers Value Speed over Security

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