Social Spotlight: US Instagram Users in 7 Key Charts

Your handy guide to US social media users [Part 3 of 4]

  • 1. Instagram’s US user base is substantial and growing
  • 2. More than half of US millennial internet users are “active” on Instagram
  • 3. The app is favored among US college students
  • 4. Instagram’s user base trends toward higher incomes, at least among US teens
  • 5. Female users account for two-thirds of Instagram's US daily audience
  • 6. Women also prefer Instagram more than other social networks for engaging with brand content
  • 7. But user growth among males slightly outpaces that of female users
  • More content on Instagram can be found in eMarketer PRO

    Report: Instagram Advertising: What Marketers Need to Know

    Interview: For Influencer Marketing, Instagram Is the Place to Be

    Brief: Instagram Endeavors to Balance Steep Ad Growth with Organic Marketing

    Inquire About PRO

Want more info and analysis on these topics?

You can check out our roundups of the top US Facebook stats and the top US Twitter stats.  
Or contact us below to find out how you can access all of our research as a PRO customer

Inquire about PRO
  • All fields required.
  • eMarketer Daily Newsletter
    The latest data, insights and perspectives on digital marketing and media, published each weekday along with a weekend digest.

  • Your subscription also includes FYI — partner webinar and event announcements, whitepaper offers, best practices guides and research briefs.

  • Please also include eMarketer FYI mailings
    Partner webinar and event announcements, whitepaper offers, best practices guides and research briefs.

  • eMarketer Special Notifications
    Occasional updates about eMarketer products and services; complimentary offers to download sponsor-supported eMarketer content; as well as invitations to exclusive webinars and events.

  • We will never share your personal information without your permission. You can unsubscribe from emails at any time. View Privacy Policy.

By the way

provides companywide access to eMarketer, so you can register immediately.

This service is at no extra cost to you.

Click below to get full access to eMarketer.

  • No thanks

Check Your Inbox

We sent you a registration confirmation email.