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Social Spotlight: US Instagram Users in 7 Key Charts

Your handy guide to US social media users [Part 3 of 4]

  • 1. Instagram’s US user base is substantial and growing
  • 2. More than half of US millennial internet users are “active” on Instagram
  • 3. The app is favored among US college students
  • 4. Instagram’s user base trends toward higher incomes, at least among US teens
  • 5. Female users account for two-thirds of Instagram's US daily audience
  • 6. Women also prefer Instagram more than other social networks for engaging with brand content
  • 7. But user growth among males slightly outpaces that of female users

  • More content on Instagram can be found in eMarketer PRO

    Report: Instagram Advertising: What Marketers Need to Know

    Interview: For Influencer Marketing, Instagram Is the Place to Be

    Brief: Instagram Endeavors to Balance Steep Ad Growth with Organic Marketing

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