Social Spotlight: US Facebook Users in 7 Key Charts

Your handy guide to US social media users [Part 1 of 4]

  • 1. More than half of Americans are already using Facebook
  • 2. However, time spent with the platform is plateauing
  • 3. Users 35 and older will continue to make up more than half of its US user base
  • 4. But Facebook’s demise among US millennials is not happening anytime soon
  • 5. It’s still the social media site where millennials spend the most time
  • 6. Usage is becoming more mobile-centric
  • 7. But most users will continue to access the network on both desktop and mobile
  • More content on Facebook can be found in eMarketer PRO

    Report: Facebook Messenger Strategies

    Interview: Why BMW Prefers Advertising on Facebook

    Brief: Facebook Live: Who's Using It and What Brands Are Doing to Engage Consumers

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