US Ad Blocking: 6 Top Stats to Know

A close look at who's using ad blockers and why

  • 1. 26.3% of internet users will use ad blockers this year
  • 2. But as many as two-thirds of millennials already do
  • 3. Internet users turn to ad blockers to get an uninterrupted browsing experience
  • 4. Desktop ad blocking is currently more prominent
  • 5. But millennials are most annoyed by mobile pop-ups
  • 6. Marketers, publishers and advertisers are responding primarily with native ads
  • More content on US Ad Blocking can be found in eMarketer PRO

    Report: Global Ad Blocking Update

    Brief: Blocking the Ad Blockers

    Interview: Pandora Looks to Native Advertising to Combat Ad Blocking

    Inquire About PRO

Want more info and analysis on these topics?

eMarketer PRO has the data on digital you need to be prepared for the work ahead.
Contact us today to inquire about becoming a PRO customer.

Inquire about PRO
  • All fields required.
  • eMarketer Daily Newsletter
    The latest data, insights and perspectives on digital marketing and media, published each weekday along with a weekend digest.

  • Your subscription also includes FYI — partner webinar and event announcements, whitepaper offers, best practices guides and research briefs.

  • Please also include eMarketer FYI mailings
    Partner webinar and event announcements, whitepaper offers, best practices guides and research briefs.

  • eMarketer Special Notifications
    Occasional updates about eMarketer products and services; complimentary offers to download sponsor-supported eMarketer content; as well as invitations to exclusive webinars and events.

  • We will never share your personal information without your permission. You can unsubscribe from emails at any time. View Privacy Policy.

By the way

provides companywide access to eMarketer, so you can register immediately.

This service is at no extra cost to you.

Click below to get full access to eMarketer.

  • No thanks

Check Your Inbox

We sent you a registration confirmation email.