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“At the end of the day, eMarketer really helps us do our jobs better and keeps us educated and informed on how consumers are using digital today.”
Senior Vice President, Director of ResearchStarcom MediaVest Group
A veteran media research executive, Helen Katz is SVP, Director of Research at Starcom MediaVest Group, where she focuses on advanced video research, return path data, and research contract negotiations. She joined SMG in May 2001 as a Strategic Research Director at GM Planworks, working on the General Motors account. Prior to that, Katz ran her own media research consultancy where she worked with agencies and research suppliers across the advertising and marketing industry. She also worked at Zenith Media in New York and DDB Needham, Chicago. She began her career as an advertising professor at Michigan State University.
Katz has published three textbooks on advertising and media, the most recent of which is The Media Handbook. The fifth edition was released by Routledge Communication Series in 2013. She is currently Chair of the Executive Committee of the Media Rating Council.