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“As we develop solutions for clients, the marketplace is changing all the time. We use eMarketer to help us understand where those changes are happening first.”
Former Senior Vice President, Media, North America, iCrossing
Jonathan Adams brings more than 20 years of digital and traditional media experience to his role as the senior vice president of media for North America. During the course of his career, Adams has managed media strategies for clients including Bristol-Myers Squibb, Motorola, American Express, Sears, IBM, Kimberly-Clark, Procter & Gamble, Marriott Hotels and Unilever.
Prior to joining iCrossing, Adams was the senior vice president of global media for Digitas, where he drove both digital and integrated media relationships for clients such as Delta Air Lines, Equifax, Mead Johnson and Kraft Foods. Before Digitas, he was a senior partner and group media director for OgilvyOne, where he founded the agency’s digital media consultancy and led a variety of accounts and new business efforts. He began his career in traditional advertising at Lowe and Partners and The Media Edge.
(Editor’s note: Jonathan Adams was interviewed by eMarketer on October 25, 2013; he was named Chief Digital Officer in North America at Maxus in September 2014)