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The world’s top companies across every industry look to eMarketer first for information on digital marketing, media and commerce. Read more below about how companies in every industry say they use eMarketer to make smarter decisions.
Global Digital IQ Program Manager
“eMarketer PRO is a really great way for our markets and marketers to be able to dive into really understanding the landscape of their particular market.”
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Group Head, Global Digital Marketing
“At MasterCard, we use eMarketer for global and regional data to help us validate hypotheses and ultimately develop our strategies.”
Director of Digital Acceleration, Foundational Markets
“eMarketer PRO helps me keep up to date. I have a number of daily and weekly alerts that come into my inbox and are focused around the general restaurant industry.”
Market Intelligence Specialist
“The platform helps me pull out relevant information and trends. I’m able to include these into reports that I then distribute to the program’s management.”
Global Chief Digital Officer
“Today, digital is marketing and sales and basically everything that relates to the consumer. This is why I connected with eMarketer when I started in my new role at Shiseido.”
Senior Vice President and CMO
“There are very few places that I feel like I’m getting interesting information that might spark an idea or get me to rethink what we’re doing—and eMarketer is one of them.”
Former Director, Global Digital Strategy
"We use eMarketer to understand what kind of trends are coming from a B2C perspective and then try to translate them into B2B language."
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Vice President, Marketing to Shoppers
“We really view eMarketer as a trusted third-party source of information.”
Vice President of Marketing
“The information and insights we pull from eMarketer are priceless to us—they are also very easy to find.”
Director of Customer Insights
“eMarketer’s comparative estimates help us get visibility into emerging opportunities and identify which ones are most interesting and relevant for us.
Marketing Vice President, Commercial Banking
“I’ve used eMarketer to understand email trends because we use email as a media channel. ... We used eMarketer data to do our forecast.”
Marketing Manager, Digital
“Having eMarketer as a trusted source lets me easily access information so I can offer fact-based responses.”
SVP, Digital & Voice Channels
“We look to eMarketer to help us understand the needs and expectations of our customers by market.”
Former VP of Global Marketing Strategy & Campaigns
“As a strategy and media team, we need to develop a point of view to influence a large group of people. eMarketer data and intelligence give our recommendations additional credibility.”
Director of Media Innovation & Strategy
“eMarketer allows me to go broad and deep at the same time—and to get really clear stats.”
Senior Director, Customer Acquisition
“eMarketer data on consumer media behavior helps us build better integrated campaigns—it breaks through multiple channels but is respectful of the nuances within those channels.”
Senior Vice President, Digital
“At any given time, I have mobile initiatives going on, and eMarketer provides a good aggregation and interpretation of what's happening in the mobile space—overall macro trends and shifts.”
CRM Digital Manager
“We use eMarketer to define our target audience and to find out what kind of videos they're watching and what they're doing on social media.”
Senior Director, Global Digital Enablement
“eMarketer provides me with the intelligence I need to be effective today and to be ready for a changing marketplace tomorrow.”
Former SVP of Strategy & Innovation for Global Marketing
“The nice thing about eMarketer is that 90% to 95% of the things I find are useful and intersect with what I'm doing.”
Group Manager, Marketing
Adobe
“eMarketer has so much good content that it has earned a place in my portfolio for the past 10 years.”
Social Media Strategist
“We use eMarketer to understand our target groups more.”
Former Head of Market Intelligence
“With eMarketer, you can get valuable information in seconds.”
Vice President of Integrated Media
“I know eMarketer is a place where I'm going to get really good, current information. It's up to the date and reflective of the industry trends as they unfold, almost in real time.”
Vice President of Ecommerce
“eMarketer helped me really craft my ecommerce strategy.”
Director of Digital Analytics
“eMarketer forecasts help Best Buy plan and validate execution strategies.”
Manager, Information, Research and Trends
“We use eMarketer to get a really good, unbiased look globally.”
Director, Customer & Market Intelligence
“eMarketer gets us on the right path.”
COO, N.A.
“We’ve made eMarketer available to all of our 23,000 employees around the world which gives everyone ubiquitous access to information whenever they need it.”
Senior Vice President, Director of Research
“At the end of the day, eMarketer really helps us do our jobs better and keeps us educated and informed on how consumers are using digital today.”
Vice President, Omnicom Digital, Asia-Pacific, India, Middle East and Africa
“We use eMarketer benchmarks to understand our clients' spend levels on digital as a percentage of overall media spend in a particular market.”
President/Partner, FRWD
“Most of our reports have some kind of a benchmark or data point that came from eMarketer.”
Director of Research and Analytics
“For us, eMarketer levels the playing field. [eMarketer] lets us go in with the same data as the bigger agencies, and so it gets us to a place where the best ideas win, and I think that’s where a small agency is going to thrive.”
CEO
“By leveraging eMarketer data we're able to bring a bigger, broader picture and perspective to our client, both when we're talking about budget setting, as well as planning and strategy.”
Former Senior Vice President, Media, North America
“As we develop solutions for clients, the marketplace is changing all the time. We use eMarketer to help us understand where those changes are happening first.”
EAME Chief Digital Officer
“First and foremost, this is a world where we still need to convince a lot of people, and we need to do that based on factual evidence and datapoints—eMarketer is the source for that.”
Chief Media Officer
“eMarketer really helps us separate fact from fiction in predicting the future, and helps us build trend presentations and recommendations.”
Executive Vice President and Global Research Director
“Digital revenues in our organization have doubled since 2009, when we started our extensive partnership with eMarketer.”
President
“With eMarketer, I find it easy to get to the information I’m looking for without having to plow through hundreds of different documents.”
Vice President, Latin America & US Hispanic
“Publicitas relies on its eMarketer corporate subscription for a comprehensive view of digital marketing, media and commerce.”
Vice President of Digital and Emerging Media
“eMarketer data allows us to put context around how we think our clients should be investing and back it up with competitive information.”
Former Worldwide Head of Information & Intelligence
“It can be risky to take pieces of information from separate sources without an in-depth study of methodologies and definitions. eMarketer does the work for us—it's a one-stop shop.”
Director of Emerging Platforms
“eMarketer does the work for us—gives us data, charts, the informed point of view—and all the information is ready to be used. But on top of that, eMarketer does the analysis.”
VP, Director of Strategic Planning
“eMarketer helps me lay the groundwork for new business pitches.”
Former Chief Digital Officer
“We’re often trying to find some background information or we have a hypothesis that eMarketer helps us either prove or find the needle in the haystack that we hadn’t thought of before.”
Vice President, Insight and Planning
“eMarketer gives us a lot more credibility when we’re talking about solutions to clients, and we use it throughout the creative process.”
Senior Vice President, Integrated Media Strategy
“I know when I’m going to eMarketer I’m not finding one perspective there—I’m finding an amalgamation of leading industry perspectives, and I can break that down by channel which is extraordinarily helpful.”
Vice President, Director of Interactive
“eMarketer offers great resources all in one place, along with good search tools that enable us to find the information in an easy, digestible manner.”
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“We wouldn’t be able to operate at the level we do without eMarketer—the service is a 'need-to-have' for smaller businesses like ours.”
Founder and Chief Media Officer
“eMarketer's an indispensable resource.”
Former Strategic Planner
“Part of the reason that using eMarketer saves time is that the eMarketer client site is very user-friendly.”
Director of Digital and Social Media
“We found good information from eMarketer indicating that Argentina has the strongest ecommerce presence in Latin America”
Co-Founder/CEO
“eMarketer has become a required utility for living up to our positioning as thought leaders in the area of digital media marketing.”
Consumer Insight & Research Director
“eMarketer is a great planning solution.”
Senior Director of Strategic Development at Comcast and CFO/COO of Watchable
“eMarketer provides us with comfort in knowing that we’re taking a rational and data-driven approach to investing in our business.”
Director, Consumer Insights
“eMarketer provides a credible source of truth that helps all of us have constructive conversations.”
Executive Vice President of Enterprise Development
“eMarketer content provides us with amazing analysis, strategic insights and competitive advantage to better understand what is happening in a variety of industries across the entire media landscape.”
Vice President of Research
"eMarketer pays for itself because we’re not hiring another analyst to do this work."
Associate Director of Strategy
"I know that eMarketer is on top of the big topics—millennials, media usage and programmatic media—and they are updated frequently."
Director of Digital Strategy and Research at Goodway Group
"eMarketer not only saves us valuable time, but it also helps us educate and provide value to our clients."
Former Senior Brand Strategist
"The data-driven trends and insights in eMarketer assist Geary LSF in turning digital ambitions into business results."
Former Head of Strategy
"As our purview and integration across eBay Enterprise grows, it becomes more important to have in-depth consumer insight wherever possible."
Head of Strategy
"eMarketer helps get our people up to speed on other regions to compare them with what we see here in the US, so we can take specific elements of a region and capitalize on trends we see."
Chief Revenue Officer
"In order to stay on top of the trends and understand where everyone is—our competitors and what other publishers are doing—it’s important that everybody have access to [eMarketer]."
"New business presentations always feature eMarketer data. ... I literally see the light bulbs go off in peoples’ heads when we present the eMarketer data."
Vice President, Global Strategy
“The reports are multisourced and therefore unbiased in nature.”
Insight Director
“eMarketer has been helpful in offering specific information about different demographics and how they are interacting with digital media across mobile and tablets.”
Manager of Audience, Research and Business Intelligence
“I like eMarketer because the numbers and data for Brazil... are very helpful. When I use the data and the charts, they always bring more credibility to the analysis”
Executive Vice President, Digital Media and Business Development
“eMarketer’s daily newsletter is one of the most important emails I see in the morning because it gives me a sense of what the trends are and what I should be thinking about.”
Vice President, Consumer Analytics & Research
“I find the intuitive user interface to be a pretty elegant solution—it certainly played into our decision to go enterprise with eMarketer.”
Co-Founder, Managing Partner & North American CEO
“I use eMarketer to help clients develop their budgets for spending in mobile advertising—not only how much to spend, but where to spend it.”
Head of Market Strategy
“We consider eMarketer one of the wisest research investments any company can make for a lot of reasons.”
Vice President, Marketing
“eMarketer is great for small companies because we get a very searchable database to help support strategies and positioning.”
Former Senior Vice President of Marketing
“eMarketer is the easiest, most comprehensive source to check first to see if you can get data on the question you have in your mind.”
Co-Founder and CEO
“Compared with other research sources, eMarketer has a more robust stack of reports and a great suite of global information. The charts, graphs and data provided can be integrated into our company’s produced content with unparalleled ease.”
Vice President Marketing & Media Innovation
“eMarketer is definitely a trusted source that helps me understand what’s going on in the industry.”
Senior Director & GM, Audience Solutions & Business Development
“eMarketer has something that most other research sources don’t: regionalization.”
Vice President & General Manager, PEOPLE and EW Digital
“Our team uses eMarketer a lot—it’s a great source of information on industry trends that we use in everything from our strategic planning process to internal staff education.”
“In some ways, eMarketer is more critical for a small company because resources are more limited.”
Former Chief Marketing and Strategy Officer
“eMarketer touches all the bases—digital, mobile, social and ecommerce—and also has great research about various geographies.”
Vice President of Product Strategy
“eMarketer offers us insights into customer behavior and trends across the globe, whether it’s B2C commerce, marketing effectiveness or how customers are actually consuming marketing messages.”
President and Partner
“eMarketer is also really valuable to us in that we can bring clients information not only about Canada, but from around the world.”
CEO and Co-Founder
“I’m constantly going into the database to look up the macro numbers, constantly benchmarking and asking, ‘At what pace does eMarketer think things are going to grow?’”
Research Analyst
“eMarketer is the first place we go.”
Digital Research Manager
“If someone asks me a question about a trend, I just type it into eMarketer.”
Director of Research
“I can't tell you how many times I've said: What would I do without eMarketer?.”
Former President
“eMarketer is giving us great data. We get a comprehensive snapshopt of relevant estimates surrounding mobile devices and advertising spending.”
Director of Video Sales
“eMarketer helps us become instant experts across this constantly evolving landscape.”
Senior Director, Digital Sales Strategy
“eMarketer directional data is reliable and consistent, providing us with good visibility into where markets seem to be going.”
Former Digital Product Development
“eMarketer saves us the time and effort of doing multiple source checking.”
“What eMarketer does well is provide foundational information [for students].”
“eMarketer makes students aware that there is solid social media data out there.”
“Because the eMarketer user interface is intuitive, the database doesn't require extensive support.”
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