Why Brands Will Abandon Marketing Cloud Suites in 2020—Liberate Your Data to Transform Your Customer Engagement Strategy | Sponsored Content | Tech-Talk Webinar, On-Demand

Why Brands Will Abandon Marketing Cloud Suites in 2020—Liberate Your Data to Transform Your Customer Engagement Strategy | Sponsored Content | Tech-Talk Webinar, On-Demand

Presented by BlueConic

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Click here to view or download slides.

Marketing clouds have told a compelling story in the last decade. They’ve appeared easy and convenient. But in 2020, with ever-changing privacy regulations and consumer expectations, marketers need technology that is flexible, integrated and adaptable.

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Enter customer data platforms. CDPs help transform companies by providing marketers with tools to easily unify their data—without forcing them to sign a multiyear contract or buy an entire suite, just for one- or two-point solutions. Essentially, they help marketers build a bespoke marketing tech stack or suite that fits their business needs.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring BlueConic's Cory Munchbach, chief operating officer, and Sean Gouldson, director of solutions consulting. They shared how to liberate your data from the confines of a marketing cloud and realize the value of your first-party data and marketing tech stack.

View the webinar and learn:

  • Why brands are deserting Marketing Clouds in favor of building their own martech stack
  • Why the function and flexibility of CDPs fulfill the broken promises left by Marketing Clouds
  • How to increase the value and utility of your existing marketing tech stack with a CDP

PRESENTERS

Cory Munchbach is the chief operating officer at BlueConic. She has spent her career on the cutting edge of marketing tech, having worked with Fortune 500 clients in various industries. Before joining BlueConic, she was an analyst at Forrester Research, where she covered business and consumer technology trends as well as the marketing tech landscape. Cory’s work has been featured in Venture Beat, Wired, AdAge and AdWeek, and she has spoken at conferences such as FutureM, MITX and the Association of National Advertisers.

Sean Gouldson is the director of solutions consulting at BlueConic. He brings two decades of experience in marketing tech and ecommerce to the role. Sean helps prospective customers and partners understand how to best take advantage of BlueConic, and how to integrate it with their existing tools and processes. He previously led the retail tech team at Celect, an AI-based solution for predicting retail demand, acquired by Nike.

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