Marketing efforts are now more sophisticated with custom and complex internal systems that mix best-of-class solutions. While these solutions maximize every component within a marketer’s stack, misuse is still a major issue.
You don’t want to waste millions of dollars in ad spend by introducing inconsistency, data noise, and chaos into your end-to-end marketing process. This will only be amplified further with the death of the third-party cookie—so how do you take precautions?
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Neustar's Devon DeBlasio, product marketing director, and Ryan Engle, head of product, customer intelligence, together with ActionIQ’s Zachary Van Doren, senior director of partnerships and alliances, and Florian Delval, director, technical product marketing. They discussed what data chaos is, and why true, unified identity is an imperative for brands.
Watch this webinar and learn how to:
Devon DeBlasio is product marketing director at Neustar. With over 10 years’ experience working closely with Fortune 500 brands to build better data-driven experiences, Devon has a strong foundation in the disciplines of data-driven technology and its application across marketing and advertising. He believes that marketing requires relationships built on trust and progress.
Ryan Engle is head of product, customer intelligence at Neustar. Ryan has more than 15 years of experience working in the CPG industry. Prior to working with Neustar, Ryan worked at Nielsen, where he partnered with the world’s largest and most influential CPG manufacturers to consult on new product innovations, and to deliver data and analytics solutions across 85 countries and for nearly every product category.
Zachary Van Doren is senior director of partnerships and alliances at ActionIQ. Zachary is responsible for leading and scaling ISV, marketing SI, and agency partnerships. He has over 20 years of experience in marketing and media strategy, analytics, technology, and customer data management. Prior to joining ActionIQ, Zachary founded and served as president of CMO Labs, one of the first CPD solutions consulting agencies.
Florian Delval is director, technical product marketing at ActionIQ. For the last decade, Florian’s mission has been to empower enterprise organizations in their digital transformation process via the definition and deployment of a strong customer experience stack. Florian educates enterprise organizations to increase the value of their data and technology investments in a complex and ever-changing environment.
Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.