College students live in a world unto themselves on campus, and get a bad rap for not spending much and being hard to reach during the back-to-school season and beyond. But Danielle Malloy, director of marketing solutions for brand partnerships at Chegg, and Mitch Spolan, the digital learning company's executive vice president of marketing services, spoke with eMarketer’s Caroline Cakebread about how the company looks past these misconceptions to help its brand partners effectively reach students.