Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

TikTok Commerce 2022

How Brands Can Cash In on #TikTokMadeMeBuyIt with a Content-First Strategy

Download
Share
About This Report
Communities, creators, and connection are the keys to success for brands looking to generate sales on TikTok in 2022.
Table of Contents

Executive Summary

TikTok’s powerful algorithm and cultural relevance has made it the go-to platform for emerging shopping trends. To succeed on TikTok, brands must craft their social commerce strategies around creating content that’s designed for entertaining first and shopping second.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How big is the social commerce opportunity on TikTok?
  2. What role do creators play in driving commerce on TikTok?
  3. What are best practices for brands and marketers on TikTok?

WHAT’S IN THIS REPORT? An analysis of social shopping behaviors on TikTok, the importance of creators in driving sales on and off the platform, and strategies for success in 2022.

KEY STAT: Nearly three-quarters of TikTok shoppers worldwide shop on TikTok when they stumble across something in the feed, per Bazaarvoice.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

12charts

Reliable data in simple displays for presentations and quick decision making.

10expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. Key Points
    3. Who’s Shopping on TikTok and How?
    4. Creators Are the Core of TikTok Commerce
    1. TikTok Is Becoming a Full-Funnel Commerce Platform
    2. Crafting a TikTok Commerce Strategy
    3. Insider Intelligence Interviews
    4. Read Next
    1. Sources
    2. Media Gallery

    Interviewed for This Report

    Alessandro Bogliari
    The Influencer Marketing Factory
    Co-Founder and CEO
    Interviewed March 11, 2022
    Samantha Boures
    Book of the Month
    Manager, Media and Influencer Marketing
    Interviewed March 10, 2022
    Alexia Del Valle
    @lexdelvalle
    Creator
    Interviewed March 11, 2022
    Michael Heaven
    Offbeat Media Group
    General Manager
    Interviewed March 11, 2022
    Scott Mathews
    Y Media Labs
    Director, Product Management
    Interviewed February 23, 2022
    Dorian Morris
    Undefined
    Founder and CEO
    Interviewed February 25, 2022
    Prashant Palsokar
    Y Media Labs
    Vice President, Engineering
    Interviewed February 23, 2022
    Ivan Perez-Armendariz
    Deutsch LA
    Executive Vice President and Head of Digital Experience
    Interviewed February 28, 2022
    Derek Trau
    SuperOrdinary
    COO
    Interviewed March 2, 2022
    Stephanie Wiseman
    Y Media Labs
    Head of Growth and Brand
    Interviewed February 23, 2022

    authors

    Jasmine Enberg

    Contributors

    Sky Canaves
    Senior Analyst, Retail & Ecommerce
    Dave Frankland
    Principal Analyst, Marketing
    Natalie McGranahan
    Senior Researcher and Taxonomy Manager
    Debra Aho Williamson
    Principal Analyst
    Already have a subscription?Sign In

    Access All Charts and Data

    Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

    Become a Client