Millennials continued to entrance and sometimes frustrate marketers and media decision-makers in 2017. Here is a selection of some of the most listened-to "Behind the Numbers" podcast episodes dealing with the millennial conundrum.
What Makes a Millennial a Millennial?
Fact or Fiction: Are Millennials Penny-Pinchers?
Millennials' Relationship With Money and Their Spending Influences
Millennials and Media