This scorecard highlights the leaders among the top 10 UK financial institutions that offer zero-fee current accounts. This report presents detailed benchmarking data on the availability of 33 mobile features, selected by analysts based on the features’ propensity to help financial institutions differentiate themselves from competitors.
Three Key Questions This Report Will Answer:
WHAT'S IN THIS REPORT? In Business Insider Intelligence's first annual UK Mobile Banking Competitive Edge Report, we use survey data to spotlight which mobile banking and emerging features channel strategists should focus their attention on. To accomplish this, we fielded a dedicated study on the value of mobile features in June 2019 that reached over 1,000 UK mobile banking users. Respondents to the survey were mobile banking users selected to align with the UK population on the criteria of gender and age. Using that data, we ranked the banks best positioned to attract customers with their mobile offerings.
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